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Charity Donor Motivation & Giving Behavior Survey

Explores how, why, and how much people give to charitable causes — covering giving channels, trust, cause priorities, and barriers to giving more. An AI follow-up interview digs into the real story behind a donor's most recent or largest gift, surfacing motivations and friction that closed-ended questions miss.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your thoughts on charitable giving. Your honest answers help nonprofits understand donors better. This should take about 8 minutes.

Q02
Multiple ChoiceRequired

In the last 12 months, which of these ways have you given to charitable causes?

  • One-time online donation
  • Monthly or recurring giving
  • Donating goods or items
  • Volunteering time
  • Workplace giving program
  • Fundraising event or gala
  • Peer-to-peer giving (e.g., crowdfunding for a friend's cause)
Q03
Opinion ScaleRequired

How likely are you to donate to a charitable cause again in the next 12 months?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired

How much do you agree with each statement about your giving experience?

5 rows × 5 columns
  • I trust that my donations are used effectively
  • I feel a personal connection to the causes I support
  • It's easy to donate quickly online
  • I receive enough communication about how my past donations were used
  • Tax deductions influence how much I give
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Point AllocationRequired

If you had 100 points to divide among these cause areas based on where you'd most want your giving to go, how would you split them? (Template note: replace these placeholder cause names with your own program categories before launching.)

  • (Replace with Cause A, e.g., Education)
  • (Replace with Cause B, e.g., Health & Medical Research)
  • (Replace with Cause C, e.g., Environment)
  • (Replace with Cause D, e.g., Disaster Relief)
  • (Replace with Cause E, e.g., Community Development)
Allocate 100 points
Q06
Best–Worst Trade-off (MaxDiff)Required

When deciding whether to donate to an organization, which of these factors matters most and least to you?

  • Trust in the organization's reputation
  • Personal connection to the cause
  • Recommendation from friends or family
  • Tax benefits
  • Ease of donating (payment options, speed)
  • Transparency about how funds are used
  • Matching gift from my employer
  • Emotional appeal of the campaign or story
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Rating ScaleRequired

How satisfied are you with the overall experience of donating (checkout process, confirmation, follow-up communication)?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
AI Interview

Reconstruct the story behind the respondent's most recent or largest charitable donation: what prompted it, how they decided on the amount and organization, and how they felt afterward. If they rated their likelihood to give again low or expressed distrust, probe specifically what would need to change for them to give more confidently. If they mentioned a barrier like cost or uncertainty about fund use, ask for a concrete example.

Q09
Multiple Choice

What, if anything, has stopped you from giving more to charitable causes in the last year?

  • Limited personal finances
  • Uncertain how funds are used
  • Haven't been asked or reminded
  • Prefer to volunteer time instead of money
  • Distrust of nonprofit organizations in general
  • Nothing has stopped me
Q10
Long Text

Is there anything else you'd like a charitable organization to know about your giving priorities or experience?

Q11
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

What is your annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Message

Thank you for sharing your perspective on charitable giving! Your responses will be combined with others to help organizations understand donors and improve the giving experience.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that reconstructs the actual story behind a donor's most recent or largest gift, surfacing motivations and friction that closed-ended questions can't reach
  • Combines quantitative prioritization tools (a constant-sum cause-allocation question and a max-diff on donation decision factors) with a matrix on giving experience and an opinion-scale on future donation likelihood
  • Captures both what stops people from giving more (multiple choice) and open-ended reflections (long text) alongside standard demographic breakdowns like age, income, and gender
  • Built for research and insight-gathering, not payment collection — every response can be scored for quality and rolled into an automated report

Jotform

Responsive Charity Donation Form Template

This is a donation collection form (name, amount, payment fields) designed to process gifts on a nonprofit's website, not a research survey about giving motivations or behavior. It's fielding-ready for taking donations, but it doesn't ask why people give, what stops them, or explore trust and cause priorities. Useful as a payment widget, not a behavioral research instrument.

What it does well

  • Ready-to-embed, responsive donation form for accepting gifts online
  • Likely supports payment/amount fields and basic donor info collection
  • Customizable form builder typical of Jotform's template library

Where it falls short

  • Built to process transactions, not to research donor motivation, trust, or barriers to giving
  • No adaptive follow-up interviewing to probe the story behind a gift
  • No quality scoring or auto-generated insight reporting on responses

SurveyMonkey

Charity Donation Form Template

Despite the SurveyMonkey branding, this is framed as a donation form template rather than a giving-behavior research survey — it appears oriented toward capturing donation details rather than exploring cause priorities, trust, or friction points. It offers standard survey-platform reliability but not the depth this topic calls for.

What it does well

  • Backed by a well-known survey platform with broad question-type support
  • Simple to set up and share for basic data or donation-detail capture
  • Familiar respondent experience

Where it falls short

  • No adaptive AI interviewing to dig into the story behind a donor's largest or most recent gift
  • Static question set with no per-response quality scoring
  • Not designed to explore giving channels, trust, or barriers to giving more in depth

SurveySparrow

Charity Donation Form Template | For Non-Profits

Positioned for nonprofits as a donation form, this template appears geared toward collecting gift/contact information rather than researching donor motivation and behavior. It's conversational in style, which is a SurveySparrow strength, but it isn't built to probe the reasoning behind giving decisions.

What it does well

  • Conversational, chat-style form format that may feel approachable to donors
  • Targeted at nonprofit use cases
  • Easy to customize within SurveySparrow's builder

Where it falls short

  • No adaptive AI follow-up interviewing or voice interview option to surface real motivations
  • No mechanism for scoring response quality or auto-generating a findings report
  • Appears focused on collecting a donation rather than researching giving behavior, trust, or barriers

Typeform

Free Charity Donation Form Template

A free, presumably conversational one-question-at-a-time donation form for collecting gifts, not a behavioral research survey. Typeform's format is pleasant to fill out, but the template as titled is about taking donations, not investigating why, how, and how much people give.

What it does well

  • Typeform's signature clean, one-question-at-a-time UX
  • Free to use, easy to publish
  • Likely mobile-friendly and quick for donors to complete

Where it falls short

  • No adaptive AI interview to reconstruct the story and motivation behind a specific gift
  • Static form structure with no per-response quality scoring or automated reporting
  • Not designed to probe cause priorities, trust, or barriers to giving more

Ready to launch?

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