Q01
Message
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Residential Solar Energy Adoption & Satisfaction Survey
Captures why homeowners adopt or hesitate on solar, how they rate their installer and system performance, and how confident they are in projected savings. Built for installers, utilities, and researchers tracking adoption drivers — the AI follow-up interview reconstructs each respondent's real decision journey and any gap between what was promised and what they actually experienced.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Which best describes your current relationship with residential solar energy?
- I currently own solar panels
- I currently lease solar panels
- I previously had solar but had it removed
- I'm actively considering solar for my home
- I looked into solar but decided against it
- I haven't considered solar
Q03
Multiple Choice
How did you first learn about solar options for your home?
- Online research (search, social media, forums)
- Recommendation from a friend or neighbor
- Door-to-door sales representative
- My utility company
- Advertisement (TV, radio, mail)
- Contractor or installer recommendation
Q04
Best–Worst Trade-off (MaxDiff)Required
When people decide whether to go solar, several factors usually matter. Tell us which matter most and least to you.
- Lower monthly electricity costs
- Reducing environmental impact
- Energy independence from the utility grid
- Increasing home resale value
- Government or utility incentives/rebates
- Backup power during outages
- Interest in the technology itself
Pick best & worst per setBest:Matters mostWorst:Matters least
Q05
Opinion Scale
If you have solar (or are seriously considering it), how confident are you that the system will pay for itself within the timeframe you were told?
Scale: 0 – 10
Min:Not at all confidentMax:Extremely confident
Q06
Matrix
If you've had a solar system installed, rate your satisfaction with each part of the experience.
5 rows × 5 columns
- The sales/consultation process
- Installation timeline
- Quality of workmanship
- Post-installation support and warranty service
- Monitoring app or performance tracking tools
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q07
Opinion Scale
How likely are you to recommend your solar installer to a friend, family member, or neighbor?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Multiple Choice
In the last 3 months, how often have you checked your solar monitoring app or dashboard?
- Never
- Rarely (a few times)
- About monthly
- About weekly
- Daily or almost daily
- I don't have a monitoring app
Q09
AI Interview
Reconstruct the respondent's solar decision journey: what convinced them to move forward or hesitate, any surprises during the sales or installation process, and whether real-world savings and performance match what they were promised. If they rated confidence in payback low, probe specifically what created the doubt (underperformance, hidden costs, sales promises that didn't hold up) and whether they've raised it with their installer. If they haven't installed solar yet, focus on what's stopping them and what would need to be true for them to move forward this year.
Q10
Multiple Choice
Which best describes your home?
- Own detached single-family home
- Own townhome or condo
- Rent
- Other
- Prefer not to say
Q11
Multiple Choice
What is your age range?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
Message
Thanks so much for sharing your solar experience! Your responses feed into a report on adoption drivers and installer performance that helps improve the process for future solar customers.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Uses an AI follow-up interview to reconstruct each homeowner's actual decision journey, not just tick-box answers
- Includes a maxdiff exercise to rank which adoption factors matter most, plus opinion-scale questions on savings confidence and installer recommendation likelihood
- Captures ongoing post-installation experience via a satisfaction matrix and monitoring-app usage question, not just pre-purchase intent
- Auto-generates a report from responses, with transparent prompts showing exactly what the AI asked and why
QuestionPro
Solar Energy Survey Questions + Sample Questionnaire TemplateThis is a genuine solar energy survey template covering awareness, interest, and satisfaction topics, built on QuestionPro's established survey platform. It's a static question set meant to be customized and fielded like a traditional survey rather than an adaptive interview. Good for teams wanting a conventional questionnaire foundation with standard QuestionPro logic and reporting tools.
What it does well
- Purpose-built for solar energy topics with sample questions already drafted
- Backed by QuestionPro's mature survey infrastructure (logic, panels, reporting)
- Likely customizable and exportable like other QuestionPro templates
Where it falls short
- Fixed question set with no adaptive AI follow-up to probe individual decision journeys
- No mechanism to reconstruct gaps between what installers promised and what homeowners experienced
- No published methodology on how satisfaction or confidence scores are derived from responses
Jotform
Solar Power Quote Request Form TemplateThis is a lead-generation quote request form for homeowners requesting solar installer quotes, not a research survey about adoption drivers or post-install satisfaction. It's fielding-ready but serves a fundamentally different purpose than an opinion/satisfaction study. Useful mainly as a contact/intake form rather than a comparable research instrument.
What it does well
- Simple, ready-to-use form for capturing homeowner contact and quote details
- Drag-and-drop Jotform builder allows quick customization of fields
- Likely integrates with Jotform's broader form ecosystem (notifications, payments, etc.)
Where it falls short
- Designed for lead capture, not for measuring adoption motivations, satisfaction, or savings confidence
- No adaptive interviewing or follow-up questioning of any kind
- No quality scoring or research-oriented reporting on responses
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.