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Social Media Content Consent & Comfort Survey

Explores how comfortable customers are when brands reshare their photos, tags, reviews, or comments in marketing — and what would make them more willing to say yes. Built for marketing, social, and legal teams shaping user-generated-content and permission policies, with an AI follow-up that digs into the specific moment someone felt uneasy or declined.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes on this! We want to understand how you feel about brands reusing things you post on social media — your honest take helps us set fairer rules. About 4-5 minutes.

Q02
Multiple ChoiceRequired

In the last 12 months, have you tagged, reviewed, or mentioned a brand on social media?

  • Yes, more than once
  • Yes, once
  • No, never
  • Not sure
Q03
Opinion ScaleRequired

Overall, how comfortable are you with brands resharing content you post publicly (photos, reviews, comments) without asking you each time?

Scale: 1 – 7
Min:Very uncomfortableMax:Very comfortable
Q04
MatrixRequired

How comfortable would you be with a brand doing each of the following with something you posted?

5 rows × 4 columns
  • Reposting your photo on their social account
  • Using your review or comment in a paid ad
  • Tagging your handle without asking first
  • Quoting your words in a marketing email
  • Featuring your content on their website
Columns: Comfortable · Neutral · Uncomfortable · Would never allow
Q05
Multiple Choice

What would make you more willing to let a brand reuse your content? (Select all that apply)

  • Being asked directly before each use
  • Getting credit or a tag back
  • Some form of compensation or discount
  • Knowing exactly where it will appear
  • Being able to revoke permission later
  • Nothing — I'm fine either way
Q06
RankingRequired

Rank these factors by how much they matter when deciding whether to give a brand permission to reuse your content.

  1. Getting credit/attribution
  2. Being compensated
  3. Understanding where it will be used
  4. Trusting the brand generally
  5. Ability to withdraw consent later
Drag to rank
Q07
Multiple ChoiceRequired

Have you ever asked a brand to remove or stop using your content?

  • Yes, and they complied
  • Yes, but they didn't comply
  • No, never had to
  • No, but I've considered it
Q08
AI Interview

Reconstruct the respondent's most vivid experience with brand consent around their social media content — ideally the moment they felt uncomfortable, declined, or asked for removal. Ask exactly what the brand did or didn't ask, how the request (if any) was worded, and what a better process would have looked like. If they've never had an issue, probe what a bad scenario would look like for them so we can spot risks before they happen.

Q09
Multiple Choice

Which method would you most prefer for a brand to get your consent before reusing content?

  • A direct message or comment asking permission
  • A checkbox at the time of posting/tagging
  • An email or form request afterward
  • No request needed if the content is public
  • I would prefer they never reuse my content
Q10
Rating Scale

If a brand has ever asked your permission before, how clear and easy to understand was that request?

Range: 1 – 5
Min:Very unclearMax:Very clear
Q11
Multiple Choice

Which social platforms do you use most often? (Select up to 3)

  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • LinkedIn
  • YouTube
  • Other
Q12
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Message

That's everything — thank you for sharing your perspective! Your answers will directly shape how we ask for and handle permission before reusing anyone's social media content.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single consent question with a full comfort profile: an overall comfort scale plus a matrix rating how respondents feel about specific reuse scenarios (tagging, ads, reviews, etc.)
  • Includes an AI follow-up interview that reconstructs the respondent's most vivid moment of discomfort or refusal, surfacing specific context static forms can't capture
  • Captures what would actually increase willingness (multi-select drivers plus a ranked list of factors), giving marketing/legal teams prioritized, actionable levers rather than just yes/no consent
  • Asks about past experience asking a brand to stop using content and rates how clear prior consent requests were, giving diagnostic data on current UGC process friction

SurveyMonkey

Social Media Consent Form Template

This is a static consent-capture form built to record a yes/no permission for using someone's social content, not a research instrument exploring comfort or hesitation. It's fielding-ready and easy to customize with SurveyMonkey's standard builder, but it treats consent as a one-time checkbox rather than a nuanced attitude to be understood.

What it does well

  • Established, widely-used survey platform with simple template customization
  • Purpose-built for legal/consent documentation rather than general feedback
  • Quick to deploy for straightforward permission collection

Where it falls short

  • No adaptive AI follow-up to probe why a specific respondent felt uneasy or declined
  • No automated per-response quality scoring or auto-generated qualitative reports
  • No voice AI interview option; limited to static question formats

Jotform

Social Media Content Submission Form Template

This is an operational submission form for collecting content (photos, captions, etc.) and associated usage rights, not an attitudinal survey about comfort with reuse. It's fielding-ready for intake workflows but doesn't investigate feelings, hesitation, or what conditions would change a respondent's willingness.

What it does well

  • Supports file/media uploads alongside form fields, useful for actual content intake
  • Drag-and-drop customization typical of Jotform's builder
  • Can double as a lightweight rights-release mechanism during submission

Where it falls short

  • No mechanism to explore the emotional or contextual nuance behind a consent decision
  • No adaptive questioning, voice interview option, or automated response scoring
  • Not designed to produce an analytical report on comfort trends or policy implications

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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