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Evaluating Potential for E-Commerce Services

Assesses how ready and motivated a business is to launch, expand, or upgrade its e-commerce capabilities — covering current online sales performance, feature priorities, budget trade-offs, and price sensitivity. Built for teams scoping a digital commerce investment, with an AI follow-up that digs into the single biggest obstacle blocking online growth.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to help us evaluate the potential of e-commerce services for your business. Your answers will shape what capabilities and investments we recommend. About 6-8 minutes.

Q02
Multiple ChoiceRequired

Which of the following best describes how your business currently sells online?

  • We don't sell online yet
  • We sell through a basic website or online store
  • We sell through a full-featured e-commerce platform
  • We sell primarily through third-party marketplaces (e.g., Amazon, Etsy)
  • We sell through multiple online channels
Q03
Multiple ChoiceRequired

Roughly what share of your total revenue currently comes from online sales?

  • 0% - none yet
  • 1-10%
  • 11-25%
  • 26-50%
  • 51-75%
  • More than 75%
Q04
Opinion ScaleRequired

How important is growing your online sales channel over the next 12 months?

Scale: 1 – 7
Min:Not important at allMax:Extremely important
Q05
MatrixRequired

How important is each of the following to your customers' online buying decision?

6 rows × 5 columns
  • Mobile shopping experience
  • Checkout and payment options
  • Shipping speed and cost
  • Personalized product recommendations
  • Customer service / live chat support
  • +1 more
Columns: Not important · Slightly important · Moderately important · Very important · Critical
Q06
Best–Worst Trade-off (MaxDiff)Required

Which of these e-commerce investments would matter most, and which least, to your business right now?

  • Mobile-optimized storefront
  • Faster or cheaper shipping options
  • Expanded payment methods (e.g., digital wallets, buy-now-pay-later)
  • Personalized product recommendations
  • Live customer support / chat
  • Inventory and order management tools
  • International sales and currency support
  • Marketing and promotions automation
Pick best & worst per setBest:Most valuable to invest inWorst:Least valuable to invest in
Q07
Point AllocationRequired

If you had a fixed budget to improve your e-commerce operations, how would you allocate 100 points across these areas?

  • Website/platform technology
  • Marketing and customer acquisition
  • Fulfillment and shipping
  • Customer service
  • Product content and design
Allocate 100 points
Q08
Price Sensitivity (Van Westendorp)Required

Thinking about a full-service e-commerce platform subscription for your business, please answer the following about monthly pricing.

  • At what monthly price would this e-commerce service be so cheap that you'd question its quality?
  • At what monthly price would this e-commerce service be a bargain — a great deal for the money?
  • At what monthly price would this e-commerce service start to feel expensive, though you'd still consider it?
  • At what monthly price would this e-commerce service be so expensive you would not consider it at all?
Q09
Multiple ChoiceRequired

How likely are you to invest in new or upgraded e-commerce capabilities in the next 6 months?

  • Definitely will
  • Probably will
  • Not sure
  • Probably won't
  • Definitely won't
Q10
AI Interview

Dig into the single biggest obstacle currently holding back this business's online sales growth — ask what has been tried before, why it fell short, and who internally owns the decision to invest further. If the respondent rated online-channel importance low or said they're unlikely to invest, probe whether that reflects genuine lack of fit with their product or unresolved friction (cost, technical skill, past bad experience) that could change with the right service.

Q11
Multiple Choice

How many employees does your business have?

  • 1-9 employees
  • 10-49 employees
  • 50-249 employees
  • 250+ employees
  • Prefer not to say
Q12
Multiple Choice

Which best describes your industry?

  • Retail / consumer goods
  • B2B manufacturing or distribution
  • Professional or business services
  • Food & beverage
  • Other
  • Prefer not to say
Q13
Multiple Choice

What is your role at the business?

  • Owner / Founder
  • Marketing
  • E-commerce / Digital
  • Operations
  • IT
  • Other
  • Prefer not to say
Q14
Message

That's everything — thank you! Your responses will feed directly into a report assessing where e-commerce investment could make the biggest difference for your business.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Combines standard e-commerce readiness questions (current online sales channel, revenue share, 12-month growth priority) with a matrix on what drives customers' buying decisions and a max-diff ranking of investment priorities
  • Uses constant-sum budget allocation and a Van Westendorp price-sensitivity module to quantify real budget trade-offs and willingness to pay for a full-service platform, not just stated importance
  • Includes an AI follow-up interview that adaptively digs into the single biggest obstacle blocking online growth, going beyond what a fixed-choice question can surface
  • Automatically compiles responses (including the AI interview) into a report, with per-response quality scoring and transparent prompts so you can trust the data behind the recommendation

QuestionPro

Evaluation of Potential for E-Commerce Services Survey Template + Sample Questionnaire

This is a direct topical match — a static questionnaire covering similar ground (readiness, feature priorities, investment likelihood) for assessing e-commerce potential. It's a fixed-question template with a sample questionnaire rather than an adaptive interview, so every respondent gets the same fixed set of questions regardless of their answers.

What it does well

  • Established, well-known survey platform with a large template library
  • Provides a ready-to-use sample questionnaire covering the same general e-commerce evaluation topic
  • Likely supports standard question types (multiple choice, scales) for quick fielding

Where it falls short

  • Fixed-question template with no adaptive AI follow-up to probe the specific obstacle a business faces
  • No voice AI interview option for richer, conversational responses
  • No automated per-response quality scoring or transparent prompt methodology published

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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