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Vacation Travel Planning & Satisfaction Survey

Explores how travelers choose, book, and experience vacation trips — from destination trade-offs and price sensitivity to satisfaction with the actual experience. An AI follow-up interview digs into the real story behind a recent trip, surfacing moments of friction or delight that closed-ended ratings miss. Built for travel brands, tour operators, and hospitality teams.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Hi! We're researching how people plan and experience vacation travel. This should take about 6-7 minutes and there are no right or wrong answers — just tell us about your real experiences.

Q02
Multiple ChoiceRequired

In the last 12 months, how many leisure trips of 2+ nights have you taken?

  • None
  • 1 trip
  • 2-3 trips
  • 4-5 trips
  • 6 or more trips
Q03
Multiple ChoiceRequired

How did you book most of your most recent vacation trip?

  • Directly with the airline/hotel website
  • An online travel booking site (e.g., Expedia, Booking.com)
  • A travel agent or advisor
  • A package deal or tour operator
  • Through a friend, family member, or referral
Q04
Best–Worst Trade-off (MaxDiff)Required

When choosing a vacation destination, which of these matter most vs. least to you?

  • Overall cost of the trip
  • Weather and time of year
  • Direct flight availability
  • Safety and travel advisories
  • Unique local experiences and culture
  • Family- or kid-friendliness
  • Recommendations from friends or online reviews
  • Availability of relaxation/beach time
Pick best & worst per setBest:Matters mostWorst:Matters least
Q05
Opinion ScaleRequired

Thinking about your most recent vacation, how satisfied were you overall?

Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q06
MatrixRequired

Rate your most recent vacation on each of the following:

5 rows × 5 columns
  • Accommodation quality
  • Transportation and getting around
  • Value for the price paid
  • Ease of planning and booking
  • On-the-ground customer service
Columns: Poor · Fair · Good · Very good · Excellent
Q07
Price Sensitivity (Van Westendorp)Required

Thinking about a one-week vacation package (flights, hotel, and one guided activity included) for one person, please answer the following:

  • At what price would you consider this package so cheap that you'd question its quality?
  • At what price would you consider this package a bargain — a great buy for the money?
  • At what price would you consider this package starting to feel expensive, but you'd still consider it?
  • At what price would you consider this package too expensive to consider at all?
Q08
Opinion ScaleRequired

How likely are you to recommend the destination of your most recent vacation to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview

Reconstruct the real story of the respondent's most recent vacation: why they chose that destination, one moment that exceeded expectations and one that fell short, and how those moments connect to their overall satisfaction rating. If they rated satisfaction low or gave a low recommendation likelihood, probe specifically what would have changed their mind. If cost concerns came up in the pricing questions, ask what specifically felt worth paying for versus not.

Q10
Multiple Choice

What is your age range? (Prefer not to say is fine)

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
Multiple Choice

Which best describes your typical annual household travel budget? (Prefer not to say is fine)

  • Under $1,000
  • $1,000-$2,999
  • $3,000-$5,999
  • $6,000-$9,999
  • $10,000 or more
  • Prefer not to say
Q12
Message

Thank you for sharing your travel experiences! Your responses will help shape better destinations, pricing, and trip experiences for future travelers.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Pairs closed-ended questions (trip frequency, booking channel, satisfaction ratings, Van Westendorp pricing, MaxDiff trade-offs) with an AI follow-up interview that reconstructs the real story of the respondent's most recent trip — surfacing friction and delight moments that ratings alone miss
  • Uses a Van Westendorp price sensitivity module for a one-week vacation package, giving travel brands and tour operators defensible pricing signals, not just a single 'how much would you pay' question
  • Automated per-response quality scoring and auto-generated reports mean teams get analysis-ready output instead of raw export files to manually code
  • Transparent prompts let travel and hospitality teams see exactly what the AI asked and why, rather than trusting a black-box scoring system

Jotform

Prospective Travel Client Vacation Form Template

This is a prospective-client intake form built for a travel agency's sales workflow, not a research survey about vacation planning and satisfaction. It's a fielding-ready form, but its purpose (capturing lead details for booking) differs from a structured satisfaction/behavior study. Relevant to the travel space but a different use case than a market-research template.

What it does well

  • Purpose-built for capturing prospective traveler contact and trip preference details
  • Drag-and-drop Jotform builder makes it easy to customize form fields
  • Fielding-ready out of the box for a travel agency intake flow

Where it falls short

  • Designed as a client intake/lead form, not a satisfaction or planning research instrument
  • No adaptive follow-up questioning — a static field set with no ability to probe deeper on any answer
  • No structured pricing methodology (e.g., Van Westendorp) or trade-off analysis (e.g., MaxDiff) built in

SurveyMonkey

Vacation Survey Template + Example Questions

A straightforward, fielding-ready vacation survey template with example questions covering trip planning and preferences. It's a solid generic starting point but relies entirely on fixed-choice and rating questions. No mechanism to explore the 'why' behind a rating beyond whatever open-text box is included.

What it does well

  • Established survey platform with broad distribution and analysis tooling
  • Ready-to-use template with example questions to speed up setup
  • Familiar interface for teams already using SurveyMonkey for other research

Where it falls short

  • No adaptive AI follow-up interview — cannot dynamically probe an individual respondent's specific trip story
  • No voice interview option or guided screen-share tasks
  • No published methodology for how responses are scored or summarized, unlike a transparent-prompt approach

SurveySparrow

Vacation Survey Template | Gather Travel Preferences

A conversational-style vacation survey template focused on gathering travel preferences, in keeping with SurveySparrow's chat-like UI. It's fielding-ready but still a fixed question flow — the 'conversational' feel is a UI treatment, not adaptive branching driven by the content of an answer.

What it does well

  • Chat-style presentation may improve completion rates versus a traditional grid of questions
  • Template is pre-built for the vacation/travel-preferences use case
  • Mobile-friendly conversational format suited to shorter preference surveys

Where it falls short

  • Conversational UI is a display style, not true adaptive AI questioning based on prior answers
  • No pricing sensitivity methodology (e.g., Van Westendorp) or destination trade-off analysis (e.g., MaxDiff) included
  • No automated quality scoring or auto-generated qualitative report of respondent stories

QuestionPro

Travel survey questions | Travel questionnaire

A broader travel questionnaire/survey-questions resource rather than a single narrowly-scoped vacation planning-and-satisfaction template — it reads more like a question bank and template hub than one fielding-ready instrument. Useful as a reference for question ideas, but requires assembly into a coherent survey flow.

What it does well

  • Large question-bank style resource covering various travel research angles
  • Backed by QuestionPro's broader survey logic and reporting platform
  • Useful as a starting reference for teams building their own travel questionnaire

Where it falls short

  • Presented as a general question library/template hub rather than one purpose-built vacation satisfaction survey with a defined flow
  • No adaptive AI interview or voice-based follow-up to dig into an individual trip's story
  • No built-in Van Westendorp pricing or MaxDiff trade-off modules specific to vacation decision-making

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