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Sponsorship Satisfaction & Renewal Survey

Measures how satisfied sponsors and partners are with the visibility, value, and support they received — covering perceived ROI, benefit prioritization, and renewal intent — with an AI follow-up that surfaces the specific reasons behind a sponsor's likelihood to renew or recommend, beyond a single satisfaction score.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for partnering with us as a sponsor! We'd like to understand how the sponsorship has worked out for you and where we can improve for next time. This will take about 5-6 minutes.

Q02
Multiple ChoiceRequired

Which sponsorship tier or package do you currently hold with us? (Template note: replace these tier names with your own sponsorship levels before launching.)

  • Title/Presenting sponsor
  • Gold/Premier sponsor
  • Silver sponsor
  • Bronze/Community sponsor
  • In-kind sponsor
  • Other
Q03
Opinion ScaleRequired

Overall, how satisfied are you with this sponsorship?

Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q04
MatrixRequired

How did the sponsorship perform on each of the following?

6 rows × 5 columns
  • Brand visibility and exposure
  • Audience quality and reach
  • Return on investment / business results
  • Communication and responsiveness from our team
  • Event execution and delivery
  • +1 more
Columns: Poor · Below expectations · Met expectations · Exceeded expectations · Far exceeded expectations
Q05
Rating ScaleRequired

How would you rate the account support you received from our sponsorship team?

Range: 1 – 5
Min:PoorMax:Excellent
Q06
Point AllocationRequired

You have 100 points to allocate across the value you actually got from this sponsorship. Put more points on what mattered most to your organization.

  • Brand exposure and visibility
  • Lead generation / new business
  • Networking with other partners
  • Hospitality and entertainment for guests/clients
  • Thought leadership / content opportunities
  • Community goodwill and brand alignment
Allocate 100 points
Q07
Opinion ScaleRequired

How likely are you to recommend sponsoring (Replace with event/organization name) to a peer in your industry?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Multiple ChoiceRequired

How likely are you to renew or increase your sponsorship next year?

  • Definitely will renew or increase
  • Probably renew at the same level
  • Undecided
  • Probably will not renew
  • Definitely will not renew
Q09
AI Interview

Probe the reasoning behind the respondent's recommendation and renewal answers. If the score was low or renewal is uncertain, identify the specific moment or interaction that shaped that view (e.g., a delivery gap, poor communication, unclear ROI) and what change would move them toward renewing or increasing spend. If the score was high, find out which specific benefit drove the most measurable value for their organization so it can be protected in future packages.

Q10
Best–Worst Trade-off (MaxDiff)Required

Looking ahead to future sponsorship packages, which of these benefits matter most and least to your organization?

  • Logo placement across event materials
  • VIP hospitality and guest experiences
  • Speaking or panel opportunities
  • A dedicated account manager
  • Data and analytics on audience reach
  • Social media promotion
  • On-site activation or booth space
  • Exclusive category rights (no competitors)
Pick best & worst per setBest:Most valuable to usWorst:Least valuable to us
Q11
Long Text

What's one thing we could change about this sponsorship that would make the biggest difference to you?

Q12
Multiple Choice

Roughly how large is your organization?

  • 1-50 employees
  • 51-200 employees
  • 201-1,000 employees
  • 1,000+ employees
  • Prefer not to say
Q13
Multiple Choice

Which best describes your role in managing this sponsorship?

  • Marketing
  • Sales / business development
  • Executive leadership
  • Community / CSR
  • Other
  • Prefer not to say
Q14
Message

That's everything — thank you! Your feedback goes directly into how we design and price sponsorship packages, and someone from our partnerships team may follow up on anything you flagged.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single satisfaction score by combining an opinion-scale rating, a matrix breakdown of specific sponsorship elements, and a constant-sum allocation to pinpoint where perceived ROI actually comes from.
  • Includes an AI follow-up interview that specifically probes the reasoning behind a sponsor's recommendation and renewal answers, surfacing the 'why' behind the numbers rather than leaving it to guesswork.
  • Uses a max-diff exercise to prioritize which future sponsorship benefits matter most, giving renewal-planning teams a ranked view instead of just open-ended wishlists.
  • Captures renewal intent, account support ratings, and organizational context (tier, org size, role) in one flow, so results can be segmented by sponsor type without extra surveys.

Jotform

Sponsorship Satisfaction Survey Form Template

A fielding-ready form template built on Jotform's drag-and-drop form builder, aimed at collecting sponsor feedback. It's a static questionnaire designed for quick deployment and easy customization rather than deep follow-up analysis. Good for basic satisfaction capture but not built to explain the 'why' behind scores.

What it does well

  • Easy to customize using Jotform's widely-used drag-and-drop builder
  • Quick to deploy as a standalone form without additional setup
  • Familiar, low-friction format for sponsors to fill out

Where it falls short

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No built-in mechanism to surface the specific reasons behind renewal or recommendation likelihood
  • No published methodology or automated per-response quality scoring

Typeform

Sponsorship Satisfaction Survey Template

A conversational-style, fielding-ready template using Typeform's one-question-at-a-time format, which tends to improve completion rates for sponsor feedback. It's still a fixed question flow, so it can't adapt based on what a sponsor actually says. Best suited for a clean, on-brand satisfaction snapshot rather than root-cause analysis.

What it does well

  • Polished, on-brand conversational UI known for strong completion rates
  • Simple to launch and share as a standalone survey link
  • Clean visual design suited for external sponsor audiences

Where it falls short

  • No adaptive AI follow-up questioning — the question path is fixed regardless of answers
  • No option for guided voice interviews or screen-share tasks with sponsors
  • No transparent prompt methodology or automated quality scoring of open responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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