Q01
Message
All templates
E-Commerce Website Shopping Experience Survey
Measures how easily shoppers find products, move through checkout, and trust your site with their payment details — with an AI follow-up that reconstructs the exact moment shoppers got stuck or almost abandoned their cart, rather than just a satisfaction score.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
What brought you to the site today?
- Looking for a specific product
- Browsing / comparison shopping
- Returning to complete an earlier purchase
- Checking an order, return, or exchange
- Something else
Q03
Opinion ScaleRequired
How easy was it to find what you were looking for on the site?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q04
MatrixRequired
Please rate the following parts of your experience on the site today.
6 rows × 5 columns
- Site navigation and menus
- Search functionality
- Product descriptions and images
- Page loading speed
- Checkout process
- +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Multiple ChoiceRequired
Did you complete a purchase during this visit?
- Yes, I completed my purchase
- No, I left without buying
Q06
Multiple Choice
If you left without buying, what was the main reason?
- Price higher than expected
- Shipping cost or delivery time
- Checkout was too complicated or long
- Couldn't find the right size, color, or option
- Just browsing, not ready to buy
- Site errors or slow loading
Q07
Best–Worst Trade-off (MaxDiff)Required
Which of these improvements would matter most to your future shopping experience on the site?
- Faster checkout with fewer steps
- Better search and filtering
- More payment options
- Live chat support during checkout
- More product photos or videos
- Clearer return and refund policy
- Personalized product recommendations
- Faster shipping options
Pick best & worst per setBest:Would help mostWorst:Would help least
Q08
Opinion ScaleRequired
How likely are you to recommend shopping on this site to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview
If the respondent rated the checkout process poorly or said they left without buying, reconstruct exactly where they got stuck: which step, what information the site asked for, and what would have kept them going. If they completed their purchase, probe whether they hit any friction they pushed through anyway and what almost made them abandon their cart. Anchor on specifics like page, button, or field names where possible rather than general impressions.
Q10
Rating Scale
How much do you trust this site to keep your payment and personal information secure?
Range: 1 – 5
Min:Not at allMax:Completely
Q11
Long Text
Is there anything else about your shopping experience on the site you'd like us to know?
Q12
Multiple Choice
What device did you primarily use for this visit?
- Smartphone
- Desktop or laptop computer
- Tablet
- Prefer not to say
Q13
Multiple Choice
How often do you shop on this site?
- First time here
- A few times a year
- Monthly
- Weekly or more
- Prefer not to say
Q14
Message
That's everything — thank you for your time! Your answers will be combined with others to guide fixes to our search, checkout, and site design.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a matrix and opinion-scale questions covering ease of finding products, checkout, and overall experience, plus a dedicated AI follow-up interview that reconstructs the exact moment a shopper hesitated or almost abandoned cart — not just a satisfaction number
- Captures purchase completion and drop-off reason with a targeted multiple-choice question, then lets the AI follow-up dig into the specifics behind a poor checkout rating or an abandoned visit
- Asks directly about trust in payment and personal data security, a factor that's core to e-commerce conversion but often missing from generic website UX templates
- Combines quantitative signals (opinion scale, matrix, max-diff on improvement priorities) with open-ended and AI-driven qualitative depth, then rolls everything into an auto-generated report
SurveySparrow
E-commerce Website QuestionnaireA fielding-ready template purpose-built for e-commerce sites, covering navigation, checkout, and satisfaction. It's a static questionnaire with fixed question types, so any follow-up on a specific complaint would need manual survey logic rather than adaptive probing. Good baseline coverage but no mechanism to reconstruct the specific moment a shopper struggled.
What it does well
- Directly targeted at e-commerce shopping experience, matching audience and intent
- Likely offers standard question branching/skip logic typical of SurveySparrow's builder
- Ready-to-use template requiring minimal setup
Where it falls short
- Static question set with no adaptive AI follow-up to dig into why a shopper struggled or abandoned checkout
- No published methodology showing how or why each question was chosen
- No automated per-response quality scoring to flag low-effort or contradictory answers
Typeform
Ask your website visitors how good their experience wasA general website UX survey template, conversational in style but not specific to e-commerce checkout or payment trust concerns. It's a good fit for broad site-feedback use cases but lacks the transactional depth (cart abandonment, purchase completion, payment security) that shopping-focused surveys need. Still a static form once published, despite Typeform's friendly UI.
What it does well
- Polished, conversational one-question-at-a-time interface that's easy for respondents to complete
- Broadly applicable to any website, not locked to e-commerce
- Simple to customize using Typeform's drag-and-drop builder
Where it falls short
- Not tailored to e-commerce specifics like checkout friction, purchase completion, or payment trust
- No adaptive AI interview to follow up on a low rating or abandoned session
- No automated scoring of response quality or auto-generated analytical report
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.