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Parent Attitudes Toward AI Tutors For Their Children

Measures how comfortable, trusting, and price-sensitive parents are about AI tutoring tools for their kids — covering current usage, top concerns, feature priorities, and willingness to pay. An AI follow-up interview digs into the specific worry or hesitation behind each parent's answers, surfacing what would actually change their mind.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Hi! We're exploring how parents feel about AI tutoring tools for their kids — the good, the concerning, and everything in between. This should take about 5 minutes, and there are no right answers, just your honest perspective.

Q02
Multiple ChoiceRequired

Which best describes your family's experience with AI tutoring tools (apps or platforms that use AI to help kids with schoolwork)?

  • Currently using one regularly
  • Tried one but stopped
  • Considered one but haven't used it
  • Not aware of these tools before now
Q03
Opinion ScaleRequired

Overall, how comfortable are you with the idea of your child using an AI tutor to help with schoolwork?

Scale: 1 – 7
Min:Not at all comfortableMax:Extremely comfortable
Q04
MatrixRequired

How much of a concern is each of the following when it comes to your child using an AI tutor?

5 rows × 4 columns
  • Data privacy and security
  • Less human interaction
  • Accuracy of the AI's answers
  • Increased screen time
  • Cost compared to a human tutor
Columns: Not a concern · Minor concern · Moderate concern · Major concern
Q05
Best–Worst Trade-off (MaxDiff)Required

From the features below, which matters most and which matters least to you in an AI tutor?

  • Personalized pace matched to my child's level
  • Instant feedback on answers
  • Available any time of day
  • Lower cost than a human tutor
  • Alignment with what's taught in school
  • Progress reports I can review
  • Content and safety filtering for kids
Pick best & worst per setBest:Most important to meWorst:Least important to me
Q06
Rating ScaleRequired

How much do you trust an AI tutor to give your child accurate, age-appropriate help?

Range: 1 – 5
Min:Not at all trustworthyMax:Completely trustworthy
Q07
Price Sensitivity (Van Westendorp)Required

Thinking about a monthly subscription to an AI tutoring service for your child, please answer the four pricing questions below.

  • At what monthly price would this service be so cheap you'd worry about its quality?
  • At what monthly price would this service start to feel like a bargain?
  • At what monthly price would this service start to feel expensive, but you'd still consider it?
  • At what monthly price would this service be too expensive to consider at all?
Q08
AI Interview

Probe the reasoning behind this parent's comfort score and their top-rated concern. If they flagged data privacy or accuracy as major concerns, ask what specific evidence or safeguard would make them more willing to trust the tool. If they said they haven't used one, ask what's holding them back and what would prompt them to try it. If they're already using one, ask for a concrete recent example of how it helped or fell short.

Q09
Opinion ScaleRequired

How likely are you to recommend an AI tutor to another parent?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Multiple Choice

What age group is the child you have most in mind when answering this survey?

  • Under 5
  • 5-8
  • 9-12
  • 13-15
  • 16-18
  • Prefer not to say
Q11
Multiple Choice

Which range best describes your household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q12
Message

Thank you for sharing your perspective! Your answers will help shape more trustworthy, useful AI tutoring tools for families like yours.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview that probes the specific worry behind each parent's comfort score and top concern, surfacing what would actually change their mind — something static question lists can't do
  • Pairs a Van Westendorp pricing exercise with a MaxDiff feature-priority question, so willingness-to-pay and feature trade-offs are measured with real trade-off methodology, not just single rating items
  • Covers the full funnel in one flow: current usage, comfort, trust, concern ranking (matrix), feature priorities, pricing sensitivity, and likelihood to recommend, plus household income and child age group for segmentation
  • Every prompt used in the AI follow-up interview is transparent and viewable, and results roll into an auto-generated report — no manual coding of open-ends required

Jotform

60+ Parent Feedback Forms

This is a broad template category/gallery page for parent feedback forms rather than a single fielding-ready survey on AI tutoring attitudes. It's useful for quickly assembling a generic form with drag-and-drop fields, but none of the listed forms are built around AI tutor comfort, trust, or pricing specifically.

What it does well

  • Large library of pre-built parent feedback form layouts to start from
  • Familiar drag-and-drop form builder for quick customization
  • Supports standard question types (ratings, multiple choice, short answer)

Where it falls short

  • No template addresses AI tutoring specifically, let alone parent trust, concerns, or pricing sensitivity toward it
  • Static form fields only — no adaptive follow-up interview to probe the reasoning behind an answer
  • No built-in per-response quality scoring or automated analysis/report generation

SurveySparrow

Parental Involvement Survey Questionnaire For Students

A ready-to-use template, but it's scoped to general parental involvement in a child's schooling (homework help, communication with teachers, engagement) rather than attitudes toward AI tutoring tools specifically. Good conversational form styling, but the content doesn't touch trust, comfort, or pricing for AI tutors.

What it does well

  • Purpose-built for the parent/education audience, so question phrasing is age-appropriate and school-context aware
  • Conversational, mobile-friendly survey format typical of SurveySparrow
  • Easy to customize question wording for a different education sub-topic

Where it falls short

  • No questions on AI tutoring comfort, trust, or price sensitivity — would require substantial rewriting to fit this use case
  • No adaptive AI interview to dig into the 'why' behind a parent's rating — all questions are fixed and identical for every respondent
  • No transparent prompt library or automated quality scoring of open-ended responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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