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Banking CX Survey: Financial Guidance, Risk Tolerance & Channel Preferences

Measures banking customers' channel usage and satisfaction, financial guidance needs and format preferences, and investment risk tolerance to inform CX strategy and product development.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

23

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for participating! This survey takes approximately 5 minutes and asks about your banking habits, financial guidance preferences, and comfort with financial risk. Your participation is entirely voluntary—you may stop at any time. There are no right or wrong answers; we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate to help improve banking services. Please answer based on your experience with your primary bank.
Q2
Multiple Choice
Do you currently hold at least one account (e.g., checking, savings, credit card) with a bank?
  • Yes
  • No
Q3
Multiple Choice
Which of the following products or services do you currently hold with your primary bank? (Select all that apply.)
  • Checking/current account
  • Savings account
  • Credit card
  • Personal loan
  • Mortgage
  • Investment/brokerage account
  • Other (please specify)
  • None of these
Q4
Multiple Choice
Which single channel did you use most often with your primary bank in the past 3 months?
  • Mobile app
  • Bank website
  • ATM
  • Phone support
  • Branch visit
  • Chat/secure message
Q5
Opinion Scale
Thinking about the channel you used most often, how satisfied are you with that experience over the past 3 months?
Range: 1 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q6
Ranking
Please rank these channels in order of your preference for routine banking tasks. (Drag to reorder; top = most preferred.)
Drag to order (top = most important)
  1. Mobile app
  2. Bank website
  3. ATM
  4. Phone support
  5. Branch visit
  6. Chat/secure message
Q7
Multiple Choice
Which of the following financial guidance topics would be most useful to you right now? (Select all that apply.)
  • Managing monthly budget and cash flow
  • Building an emergency fund
  • Paying down debt
  • Choosing savings or investment products
  • Retirement planning
  • Fraud prevention and account security
  • Improving credit score
  • Buying a home or major purchase
  • Small business finances
  • Tax basics for individuals
  • Other (please specify)
Q8
Opinion Scale
When your bank provides financial guidance, how much detail do you prefer?
Range: 1 7
Min: Brief overview onlyMid: NeutralMax: Comprehensive, step-by-step detail
Q9
Multiple Choice
How often would you like to receive financial guidance from your bank?
  • Weekly
  • Twice a month
  • Monthly
  • Quarterly
  • Only when I ask (on demand)
Q10
Multiple Choice
Which formats would you prefer for financial guidance content? (Select all that apply.)
  • In-app tips or checklists
  • Email articles or newsletters
  • Short videos
  • Live or recorded webinars
  • One-to-one advisor call
  • In-branch workshops
  • Printable guides
  • Chatbot walkthroughs or tutorials
  • Other (please specify)
Q11
Opinion Scale
Overall, how comfortable are you with taking financial risk in exchange for potentially higher returns?
Range: 1 7
Min: Not at all comfortableMid: NeutralMax: Extremely comfortable
Q12
Opinion Scale
How comfortable would you be if the value of your investments dropped temporarily over the next 12 months?
Range: 1 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q13
Multiple Choice
Do you currently hold any investments, with your primary bank or another provider?
  • Yes
  • No
Q14
Multiple Choice
What is your primary investment goal right now?
  • Grow wealth over the long term
  • Generate steady income
  • Preserve capital
  • Short-term goal (less than 3 years)
  • Not sure yet
Q15
Multiple Choice
At roughly what level of temporary loss would you reconsider your current investment approach?
  • About 2%
  • About 5%
  • About 10%
  • About 20% or more
  • Not sure
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about your banking experience or financial guidance needs.
Max chars
Q17
AI Interview
We'd like to learn a bit more about your banking and financial guidance preferences. An AI moderator will ask a couple of brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q18
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q20
Dropdown
In which country or region do you currently reside?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • European Union
  • Other
Q21
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college/associate degree
  • Bachelor's degree
  • Master's degree
  • Doctorate
  • Vocational/technical
  • Prefer not to say
Q22
Multiple Choice
Which of the following best describes your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Retired
  • Unemployed
  • Prefer not to say
Q23
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used to improve banking services. If you have any questions, please contact [research team email].

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