Q01
Message
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Household Laundry Habits & Product Preferences Survey
Captures how often people do laundry, where they do it, which products they reach for, and what actually drives detergent choice, satisfaction, and brand switching — plus a price-sensitivity check. Built for laundry care brands, appliance makers, and retail teams, with an AI follow-up that reconstructs the real story behind a respondent's last purchase or brand switch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 7 days, how many loads of laundry did you personally wash (at home, at a laundromat, or via a service)?
- 0
- 1-2
- 3-5
- 6-9
- 10 or more
Q03
Multiple ChoiceRequired
Which best describes where you usually do laundry?
- In-unit washer/dryer I own or rent
- Shared laundry room in my building
- A laundromat or coin-op location
- A wash-and-fold or pickup/delivery service
- Someone else does it for me
Q04
Multiple ChoiceRequired
Which of these laundry products have you used in the past month? Select all that apply.
- Liquid detergent
- Detergent pods/packs
- Powder detergent
- Detergent sheets
- Fabric softener
- Stain remover / pre-treater
- Dryer sheets or balls
- Scent boosters
Q05
MatrixRequired
How important is each of the following when you choose a laundry detergent or product?
6 rows × 5 columns
- Price per load
- Stain-removal power
- Scent
- Eco-friendly / sustainable formula
- Gentleness on skin / hypoallergenic
- +1 more
Columns: Not important · Slightly important · Important · Very important · Essential
Q06
Best–Worst Trade-off (MaxDiff)Required
Across everything you just rated, which matters most and least when you're actually choosing what to buy?
- Price
- Stain-removal power
- Scent
- Eco-friendly ingredients
- Skin sensitivity / hypoallergenic formula
- Brand trust / reputation
- Availability at my usual store
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Rating ScaleRequired
Overall, how satisfied are you with the main laundry detergent brand you use most often?
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
Multiple ChoiceRequired
In the last 6 months, how many different laundry detergent brands have you purchased?
- Just one — I always buy the same brand
- Two
- Three or more
- I'm not sure
Q09
Price Sensitivity (Van Westendorp)Required
A few quick questions about price for a standard bottle of laundry detergent (about 32 loads). (Template note: adjust the size/loads-per-container to match the product you're studying before launching.)
- At what price for this bottle of laundry detergent would you think the quality is too low to trust it?
- At what price would you consider this bottle of laundry detergent a bargain — great value for the money?
- At what price would you start to think this bottle of laundry detergent is expensive, but you'd still consider buying it?
- At what price would this bottle of laundry detergent be so expensive that you would not consider buying it?
Q10
AI Interview
Explore the story behind the respondent's most recent laundry detergent purchase or brand switch: what triggered it (price, stain performance, scent, a specific bad experience, availability), what alternatives they compared it against, and whether they plan to stick with their current brand. If they said they always buy the same brand, probe what would actually have to happen for them to consider switching.
Q11
Multiple Choice
How many people, including you, are in your household?
- 1
- 2
- 3
- 4
- 5 or more
- Prefer not to say
Q12
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q13
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
Message
Thanks so much for sharing your laundry habits! Your answers will feed into research on how products and pricing can better fit real routines — no individual responses are shared outside the research team.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond basic usage questions with a matrix of detergent-choice drivers plus a MaxDiff exercise that forces respondents to rank what actually matters most vs. least, avoiding flat 'everything is important' data.
- Includes a Van Westendorp price-sensitivity module for a standard detergent bottle, giving laundry brands and retailers real pricing thresholds rather than a single willingness-to-pay guess.
- Uses an adaptive AI follow-up interview to reconstruct the real story behind a respondent's most recent detergent purchase or brand switch — something a fixed-question form can't do.
- Combines quantitative brand-switching and satisfaction metrics with household/demographic context, then auto-generates a report, so teams get structured findings without manually cross-tabbing everything.
QuestionPro
Laundry Usage Survey Questions and TemplateA standard fielding-ready survey template covering laundry frequency, product usage, and preferences on an established enterprise survey platform. It's built on QuestionPro's broader survey infrastructure, so it benefits from mature distribution and analytics tooling, but the template itself appears to be a static, pre-set questionnaire rather than one with adaptive follow-up logic. No pricing-sensitivity or trade-off ranking modules are evident from the page.
What it does well
- Backed by a well-established, full-featured survey platform with broad distribution options
- Likely offers standard customization of question wording and branding within its template library
- Fielding-ready template aimed specifically at laundry usage research
Where it falls short
- No indication of adaptive AI follow-up questions — respondents answer the same fixed question set regardless of their answers
- No visible price-sensitivity (Van Westendorp) or trade-off prioritization (MaxDiff) question types for detergent choice drivers
- No automated per-response quality scoring or transparent AI prompt methodology mentioned
Jotform
Laundry Feedback Form TemplateThis is a simple feedback form template rather than a full market-research survey — it's built for collecting basic customer feedback (e.g., for a laundry service) using Jotform's drag-and-drop form builder. It's easy to customize and deploy quickly, but it isn't designed for deep behavioral or purchase-driver research. There's no evidence of research-specific instruments like importance matrices, price sensitivity, or brand-switching analysis.
What it does well
- Easy, fast form customization via Jotform's well-known drag-and-drop builder
- Free tier available for quick, low-stakes feedback collection
- Simple format likely to have low respondent drop-off for short feedback
Where it falls short
- Feedback-form format, not a structured research survey — lacks matrix, MaxDiff, or Van Westendorp question types for analyzing purchase drivers
- No adaptive AI interview to probe the story behind a purchase or brand switch; all respondents see the same static questions
- No automated quality scoring or auto-generated research report — output is raw form responses
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.