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BNPL (Buy Now, Pay Later) Consumer Survey Template

Free BNPL survey template to measure usage, comfort, spending limits, trust, and concerns. Customize and launch fast; collect consumer insights in 6–8 minutes.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! This short survey asks about your experiences and views on Buy Now, Pay Later (BNPL). It should take about 6–8 minutes. Your responses are confidential.
Q2
multiple choice
Have you used a BNPL service (e.g., Klarna, Afterpay) in the past 12 months?
  • Yes
  • No
  • Not sure
Q3
multiple choice
Quality check: To confirm you are paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q4
multiple choice
Which BNPL providers have you used in the past 12 months? Select all that apply.
  • Affirm
  • Afterpay
  • Klarna
  • PayPal Pay in 4/Pay Monthly
  • Zip
  • Sezzle
  • Bank‑issued BNPL
  • Other
  • None of the above
Q5
dropdown
How many times did you use BNPL in the past 12 months?
Q6
opinion scale
How likely are you to use a BNPL service in the next 6 months?
Q7
numeric
What is the highest single purchase amount you would feel comfortable using BNPL for? Enter a number only, in your local currency.
Q8
constant sum
Allocate a total of 100 points across the factors you consider most when choosing a BNPL option.
Q9
rating
How important is “no late fees ever” when choosing a BNPL provider?
Q10
ranking
Rank your biggest concerns about BNPL (1 = biggest concern).
Q11
matrix
Please indicate how much you agree or disagree with each statement.
Q12
multiple choice
In the next 3 months, for which categories would you consider using BNPL? Select all that apply.
  • Electronics
  • Clothing/fashion
  • Travel
  • Groceries
  • Furniture/home goods
  • Health/beauty
  • Digital subscriptions
  • Automotive/parts
Q13
multiple choice
For a purchase of about $200 (or local equivalent), which would you most likely do?
  • Pay in full with debit or credit (no carryover)
  • Use BNPL installments
  • Use a credit card and carry a balance
  • Not purchase
  • It depends
Q14
dropdown
What is your age?
Q15
multiple choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q16
dropdown
What is the highest level of education you have completed?
Q17
multiple choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Homemaker
  • Student
  • Unemployed
  • Retired
  • Prefer not to say
Q18
short text
Which country do you live in?
Max 100 chars
Q19
long text
Is there anything else you would like to share about your experiences or views on BNPL?
Max 600 chars
Q20
ai interview
AI Interview: 2 Follow-up Questions on BNPL decisions
AI Interview
Q21
chat message
Thank you for completing the survey! Your responses have been recorded.

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BNPL (Buy Now, Pay Later) Consumer Survey Template - Survey Template | QuestionPunk