Free BNPL survey template to measure usage, comfort, spending limits, trust, and concerns. Customize and launch fast; collect consumer insights in 6–8 minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your experiences and views on Buy Now, Pay Later (BNPL). It should take about 6–8 minutes. Your responses are confidential.
Q2
Multiple Choice
Have you used a BNPL service (e.g., Klarna, Afterpay) in the past 12 months?
Yes
No
Not sure
Q3
Multiple Choice
Quality check: To confirm you are paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to say
Q4
Multiple Choice
Which BNPL providers have you used in the past 12 months? Select all that apply.
Affirm
Afterpay
Klarna
PayPal Pay in 4/Pay Monthly
Zip
Sezzle
Bank‑issued BNPL
Other
None of the above
Q5
Dropdown
How many times did you use BNPL in the past 12 months?
0 times
1 time
2–3 times
4–6 times
7–10 times
More than 10 times
Prefer not to say
Q6
Opinion Scale
How likely are you to use a BNPL service in the next 6 months?
Range: 1 – 10
Min: Very unlikelyMid: UnsureMax: Very likely
Q7
Numeric
What is the highest single purchase amount you would feel comfortable using BNPL for? Enter a number only, in your local currency.
Accepts a numeric value
Whole numbers only
Q8
Constant Sum
Allocate a total of 100 points across the factors you consider most when choosing a BNPL option.
Total must equal 100
Total cost (interest/fees)
Length of installment plan
Approval likelihood
Spending limit/credit limit
Accepted by the store/website
Ease of use at checkout/app experience
Transparency and clarity of terms
Impact on my credit score
Min per option: 0Whole numbers only
Q9
Rating
How important is “no late fees ever” when choosing a BNPL provider?
Scale: 11 (star)
Min: Not at all importantMax: Extremely important
Q10
Ranking
Rank your biggest concerns about BNPL (1 = biggest concern).
Drag to order (top = most important)
Overspending/impulse buying
Hidden or unexpected fees
Building up debt
Impact on credit score
Returns/refunds with installments
Data privacy/security
Q11
Matrix
Please indicate how much you agree or disagree with each statement.
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
BNPL helps me manage cash flow.
•
•
•
•
•
BNPL encourages me to spend more.
•
•
•
•
•
BNPL terms are easy to understand.
•
•
•
•
•
I trust BNPL providers to be transparent.
•
•
•
•
•
I prefer BNPL over credit cards for small purchases.
•
•
•
•
•
Q12
Multiple Choice
In the next 3 months, for which categories would you consider using BNPL? Select all that apply.
Electronics
Clothing/fashion
Travel
Groceries
Furniture/home goods
Health/beauty
Digital subscriptions
Automotive/parts
Q13
Multiple Choice
For a purchase of about $200 (or local equivalent), which would you most likely do?
Pay in full with debit or credit (no carryover)
Use BNPL installments
Use a credit card and carry a balance
Not purchase
It depends
Q14
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q15
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q16
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Master’s degree
Doctorate or professional degree
Prefer not to say
Q17
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Homemaker
Student
Unemployed
Retired
Prefer not to say
Q18
Short Text
Which country do you live in?
Max 100 chars
Q19
Long Text
Is there anything else you would like to share about your experiences or views on BNPL?
Max 600 chars
Q20
AI Interview
AI Interview: 2 Follow-up Questions on BNPL decisions
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q21
Chat Message
Thank you for completing the survey! Your responses have been recorded.
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