Q01
Long Text
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BNPL Consumer Usage, Trust & Attitudes Survey
Measures Buy Now, Pay Later adoption patterns, provider preferences, spending thresholds, trust drivers, and consumer concerns. Designed for fintech product teams, lenders, and market researchers seeking segmentation and attitudinal insights from adult consumers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
Have you used a Buy Now, Pay Later (BNPL) service (e.g., Klarna, Afterpay, Affirm) in the past 12 months?
Q03
Multiple Choice
Which BNPL providers have you used in the past 12 months? Select all that apply.
Q04
Long Text
How likely are you to use a BNPL service in the next 6 months?
Q05
Long Text
Please rank the following factors from most important (1) to least important when choosing a BNPL provider.
Q06
Long Text
BNPL helps me manage larger purchases without financial stress.
Q07
Long Text
Please rank your biggest concerns about using BNPL services, from most concerning (1) to least concerning.
Q08
Multiple Choice
In the next 3 months, for which of the following purchase categories would you consider using BNPL? Select all that apply.
Q09
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences, feelings, or views on BNPL services?
Q10
Long Text
What is your age?
Q11
Long Text
Thank you for completing this survey! Your responses have been recorded and will help improve understanding of consumer BNPL experiences. If you have any questions about this research, please contact the research team.
Q12
Long Text
Approximately how many times have you used a BNPL service in the past 12 months?
Q13
Long Text
What is the highest single purchase amount you would feel comfortable financing through BNPL?
Q14
Long Text
I trust BNPL providers to be transparent about all fees and terms.
Q15
Multiple Choice
Imagine you are making a purchase of about $200 (or local equivalent). Which payment method would you most likely choose?
Q16
AI Interview
We'd like to understand your BNPL decision-making in a bit more depth. An AI moderator will ask you a couple of follow-up questions about how you decide when and why to use BNPL.
Q17
Multiple Choice
Which best describes your gender?
Q18
Long Text
How important is a guarantee of no late fees when choosing a BNPL provider?
Q19
Long Text
Using BNPL sometimes leads me to spend more than I originally planned.
Q20
Long Text
What is the highest level of education you have completed?
Q21
Long Text
I would recommend BNPL services to a friend or family member.
Q22
Multiple Choice
What is your current employment status?
Q23
Long Text
Which country do you currently live in?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.