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BNPL Consumer Usage, Trust & Attitudes Survey

Measures Buy Now, Pay Later adoption patterns, provider preferences, spending thresholds, trust drivers, and consumer concerns. Designed for fintech product teams, lenders, and market researchers seeking segmentation and attitudinal insights from adult consumers.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

23

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! This survey explores your experiences and opinions about Buy Now, Pay Later (BNPL) services. It should take about 6–8 minutes to complete. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for research purposes.
Q2
Multiple Choice
Have you used a Buy Now, Pay Later (BNPL) service (e.g., Klarna, Afterpay, Affirm) in the past 12 months?
  • Yes
  • No
  • Not sure
Q3
Multiple Choice
Which BNPL providers have you used in the past 12 months? Select all that apply.
  • Affirm
  • Afterpay
  • Klarna
  • PayPal Pay in 4 / Pay Monthly
  • Sezzle
  • Zip
  • Bank-issued BNPL plan
  • Other (please specify)
  • None of the above
Q4
Dropdown
Approximately how many times have you used a BNPL service in the past 12 months?
  • 0 times
  • 1 time
  • 2–3 times
  • 4–6 times
  • 7–10 times
  • More than 10 times
  • Prefer not to say
Q5
Opinion Scale
How likely are you to use a BNPL service in the next 6 months?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q6
Dropdown
What is the highest single purchase amount you would feel comfortable financing through BNPL?
  • Under $50
  • $50–$99
  • $100–$249
  • $250–$499
  • $500–$999
  • $1,000–$2,499
  • $2,500–$4,999
  • $5,000 or more
  • I would not use BNPL
  • Prefer not to say
Q7
Opinion Scale
How important is a guarantee of no late fees when choosing a BNPL provider?
Range: 1 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q8
Ranking
Please rank the following factors from most important (1) to least important when choosing a BNPL provider.
Drag to order (top = most important)
  1. Total cost (interest and fees)
  2. Length of installment plan
  3. Spending or credit limit offered
  4. Accepted at stores/websites I shop at
  5. Ease of use at checkout or in-app
  6. Transparency and clarity of terms
Q9
Opinion Scale
BNPL helps me manage larger purchases without financial stress.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q10
Opinion Scale
I trust BNPL providers to be transparent about all fees and terms.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q11
Opinion Scale
Using BNPL sometimes leads me to spend more than I originally planned.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q12
Opinion Scale
I would recommend BNPL services to a friend or family member.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q13
Ranking
Please rank your biggest concerns about using BNPL services, from most concerning (1) to least concerning.
Drag to order (top = most important)
  1. Overspending or impulse buying
  2. Hidden or unexpected fees
  3. Building up debt
  4. Impact on credit score
  5. Difficulty with returns or refunds
  6. Data privacy and security
Q14
Multiple Choice
In the next 3 months, for which of the following purchase categories would you consider using BNPL? Select all that apply.
  • Electronics
  • Clothing and fashion
  • Travel
  • Groceries
  • Furniture and home goods
  • Health and beauty
  • Digital subscriptions
  • Automotive and parts
  • Other (please specify)
  • None of the above
Q15
Multiple Choice
Imagine you are making a purchase of about $200 (or local equivalent). Which payment method would you most likely choose?
  • Pay in full with debit or credit card (no balance carried)
  • Use BNPL installments
  • Use a credit card and carry a balance
  • Would not make this purchase
  • Other payment method
Q16
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences, feelings, or views on BNPL services?
Max chars
Q17
AI Interview
We'd like to understand your BNPL decision-making in a bit more depth. An AI moderator will ask you a couple of follow-up questions about how you decide when and why to use BNPL.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 8
Q18
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q19
Multiple Choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q20
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor's degree
  • Master's degree
  • Doctorate or professional degree
  • Prefer not to say
Q21
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Homemaker
  • Student
  • Unemployed
  • Retired
  • Prefer not to say
Q22
Dropdown
Which country do you currently live in?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Mexico
  • Japan
  • South Korea
  • Nigeria
  • South Africa
  • Other (please specify)
  • Prefer not to say
Q23
Chat Message
Thank you for completing this survey! Your responses have been recorded and will help improve understanding of consumer BNPL experiences. If you have any questions about this research, please contact the research team.

Frequently Asked Questions

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