Measures Buy Now, Pay Later adoption patterns, provider preferences, spending thresholds, trust drivers, and consumer concerns. Designed for fintech product teams, lenders, and market researchers seeking segmentation and attitudinal insights from adult consumers.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your experiences and opinions about Buy Now, Pay Later (BNPL) services. It should take about 6–8 minutes to complete.
Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for research purposes.
Q2
Multiple Choice
Have you used a Buy Now, Pay Later (BNPL) service (e.g., Klarna, Afterpay, Affirm) in the past 12 months?
Yes
No
Not sure
Q3
Multiple Choice
Which BNPL providers have you used in the past 12 months? Select all that apply.
Affirm
Afterpay
Klarna
PayPal Pay in 4 / Pay Monthly
Sezzle
Zip
Bank-issued BNPL plan
Other (please specify)
None of the above
Q4
Dropdown
Approximately how many times have you used a BNPL service in the past 12 months?
0 times
1 time
2–3 times
4–6 times
7–10 times
More than 10 times
Prefer not to say
Q5
Opinion Scale
How likely are you to use a BNPL service in the next 6 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q6
Dropdown
What is the highest single purchase amount you would feel comfortable financing through BNPL?
Under $50
$50–$99
$100–$249
$250–$499
$500–$999
$1,000–$2,499
$2,500–$4,999
$5,000 or more
I would not use BNPL
Prefer not to say
Q7
Opinion Scale
How important is a guarantee of no late fees when choosing a BNPL provider?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q8
Ranking
Please rank the following factors from most important (1) to least important when choosing a BNPL provider.
Drag to order (top = most important)
Total cost (interest and fees)
Length of installment plan
Spending or credit limit offered
Accepted at stores/websites I shop at
Ease of use at checkout or in-app
Transparency and clarity of terms
Q9
Opinion Scale
BNPL helps me manage larger purchases without financial stress.
Please rank your biggest concerns about using BNPL services, from most concerning (1) to least concerning.
Drag to order (top = most important)
Overspending or impulse buying
Hidden or unexpected fees
Building up debt
Impact on credit score
Difficulty with returns or refunds
Data privacy and security
Q14
Multiple Choice
In the next 3 months, for which of the following purchase categories would you consider using BNPL? Select all that apply.
Electronics
Clothing and fashion
Travel
Groceries
Furniture and home goods
Health and beauty
Digital subscriptions
Automotive and parts
Other (please specify)
None of the above
Q15
Multiple Choice
Imagine you are making a purchase of about $200 (or local equivalent). Which payment method would you most likely choose?
Pay in full with debit or credit card (no balance carried)
Use BNPL installments
Use a credit card and carry a balance
Would not make this purchase
Other payment method
Q16
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences, feelings, or views on BNPL services?
Max chars
Q17
AI Interview
We'd like to understand your BNPL decision-making in a bit more depth. An AI moderator will ask you a couple of follow-up questions about how you decide when and why to use BNPL.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 8
Q18
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q20
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Master's degree
Doctorate or professional degree
Prefer not to say
Q21
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Homemaker
Student
Unemployed
Retired
Prefer not to say
Q22
Dropdown
Which country do you currently live in?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Mexico
Japan
South Korea
Nigeria
South Africa
Other (please specify)
Prefer not to say
Q23
Chat Message
Thank you for completing this survey! Your responses have been recorded and will help improve understanding of consumer BNPL experiences. If you have any questions about this research, please contact the research team.
Frequently Asked Questions
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