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Website Experience & Usability Feedback Survey

Captures how easily visitors accomplish what they came to do on your site — navigation, speed, content clarity, and overall satisfaction — with an AI follow-up that digs into the exact moment a task succeeded or broke down. Built for product, UX, and marketing teams running ongoing site feedback.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a moment to share your experience on our website today! This will take about 7 minutes and helps us fix what's confusing and keep what's working.

Q02
Multiple ChoiceRequired

What was the main reason for your visit today?

  • Research a product or service
  • Make a purchase
  • Find contact or support info
  • Compare pricing or plans
  • Read content or resources
  • Manage an existing account
  • Just browsing
Q03
Multiple ChoiceRequired

Were you able to find what you were looking for?

  • Yes, easily
  • Yes, but it took effort
  • No, I gave up
  • No, I'm still looking
Q04
MatrixRequired

Rate the website on each of the following:

5 rows × 5 columns
  • Ease of navigation
  • Page load speed
  • Clarity of content
  • Visual design and layout
  • Trustworthiness / credibility
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Opinion ScaleRequired

Overall, how easy or difficult was it to complete what you came to do?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q06
AI Interview

Reconstruct the specific moment tied to the respondent's task outcome: what page or step they were on, what they expected to happen, and what actually happened. If they said they gave up or are still looking, probe exactly where they got stuck and what would have unblocked them. If they succeeded easily, ask what almost went wrong or what could make it even faster next time.

Q07
Rating ScaleRequired

How satisfied are you with your overall experience on the site today?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
Opinion ScaleRequired

How likely are you to recommend this website to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Multiple Choice

What device are you using right now?

  • Desktop or laptop
  • Smartphone
  • Tablet
  • Other
Q10
Long Text

Is there anything on the site that confused you or that you'd change? Feel free to be specific.

Q11
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Message

That's everything — thank you! Your feedback goes directly into our website improvement backlog to help make the site easier to use for everyone.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Opens with a friendly chat-style welcome, then asks purpose-of-visit and task-success questions before an AI follow-up interview probes the exact page and moment where the task succeeded or broke down — something static question lists can't do
  • Combines quantitative measures (matrix ratings, opinion scales for task difficulty and recommendation likelihood, satisfaction rating) with an open-ended long-text question for anything static forms typically miss in follow-up
  • Captures device and age-range context alongside the AI-driven qualitative dig, giving product/UX/marketing teams both breadth and depth from one flow
  • Closes with a clear thank-you message confirming responses feed directly into website improvement work, reinforcing respondent trust

Jotform

SCC - Website Feedback Form Template

A ready-to-use, drag-and-drop customizable form template built for a specific organization's site feedback use case, which can be adapted to other sites. It covers standard feedback fields but is a static form rather than an interview-style survey. No AI-driven follow-up or automated scoring is part of the offering.

What it does well

  • Quick to deploy and customize via Jotform's drag-and-drop builder
  • Familiar, simple form format for respondents
  • Can be embedded or shared as a standalone link easily

Where it falls short

  • Static question set with no adaptive follow-up to probe why a task succeeded or failed
  • No automated per-response quality scoring
  • No voice-based interview option

QuestionPro

Website Feedback Survey Template

A fielding-ready website feedback template from an established survey platform, covering common usability and satisfaction questions. It's built on QuestionPro's broader survey logic and reporting tools, but the template itself is a fixed question set rather than a conversational interview.

What it does well

  • Backed by a mature survey platform with skip logic and reporting features
  • Template is ready to field with minimal setup
  • Supports typical rating and multiple-choice question types for usability feedback

Where it falls short

  • No adaptive AI follow-up to reconstruct specific moments of task success or failure
  • No voice AI interview capability
  • No transparent, publishable prompt methodology for how deeper questions are generated

SurveyMonkey

Website Surveys: Questions & Template

This page reads more like a guide combining sample website-survey questions with a downloadable template, rather than a single fielding-ready survey. It's useful as a question-bank reference but requires assembly before deployment. Reporting and distribution rely on SurveyMonkey's standard survey tooling.

What it does well

  • Provides a broad question bank covering multiple website feedback angles
  • Backed by SurveyMonkey's established distribution and analytics tools
  • Well-known brand with easy respondent familiarity

Where it falls short

  • Content is guide/question-bank style rather than a single ready-to-field survey flow
  • No adaptive AI interviewing to dig into specific breakdown moments
  • No automated per-response quality scoring

SurveySparrow

Website Questionnaire Template

A fielding-ready template built on SurveySparrow's conversational survey format, which presents questions one at a time in a chat-like flow. It covers standard usability and satisfaction items but follow-up questions are pre-set rather than dynamically generated from a respondent's actual answer.

What it does well

  • Conversational one-question-at-a-time format improves completion feel
  • Ready to field with minimal setup
  • Mobile-friendly presentation suited to quick site feedback

Where it falls short

  • Conversational format is scripted, not adaptive AI follow-up based on individual responses
  • No voice AI interview option
  • No automated quality scoring of individual responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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