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Coaching Engagement Effectiveness Evaluation

Measures whether a coaching engagement actually moved the needle — session consistency, coach behaviors, goal progress, and likelihood to continue or recommend — for coaching practices and internal L&D teams evaluating a coach or program. An AI follow-up interview digs into the specific breakthrough moment and the biggest gap the coach didn't address.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to reflect on your coaching experience. Your honest feedback helps us understand what's working and what to improve — this should take about 5 minutes.

Q02
Multiple ChoiceRequired

What was the primary focus of your coaching engagement?

  • Leadership development
  • Career transition
  • Performance improvement
  • Executive presence / communication
  • Team or people management
  • Other
Q03
Multiple ChoiceRequired

How many coaching sessions have you completed so far?

  • 1-2 sessions
  • 3-5 sessions
  • 6-10 sessions
  • More than 10 sessions
Q04
Opinion ScaleRequired

How much progress have you made toward the goals you set at the start of coaching?

Scale: 110
Min:No progress at allMax:Fully achieved my goals
Q05
MatrixRequired

How much do you agree with each statement about your coach?

5 rows × 5 columns
  • Listened to and understood my specific challenges
  • Held me accountable between sessions
  • Gave feedback I could actually act on
  • Tailored their approach to my situation, not a generic script
  • Challenged me appropriately without being dismissive
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Rating ScaleRequired

Overall, how satisfied are you with your coach?

Range: 15
Min:Very dissatisfiedMax:Very satisfied
Q07
Best–Worst Trade-off (MaxDiff)Required

Which of these aspects of coaching matter most to your progress, and which matter least?

  • Structured goal-setting at the outset
  • Accountability check-ins between sessions
  • Personalized, specific feedback
  • Industry or role-specific expertise
  • Flexibility of scheduling
  • Emotional support during tough moments
  • Practical tools and frameworks
  • Personal rapport and trust with the coach
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Opinion ScaleRequired

How likely are you to recommend this coach or coaching program to a colleague?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview

Identify the single moment or session where this respondent felt they made the most real progress — what happened, what the coach did, and what changed afterward in their behavior at work. Then probe for the biggest challenge or blind spot they raised that the coach never fully addressed. If they report low progress or low satisfaction, dig into whether the mismatch was the coach's approach, session frequency, or their own follow-through, and anchor on one concrete recent example rather than a general impression.

Q10
Long Text

Anything specific your coach could do differently to make future sessions more valuable?

Q11
Dropdown

Which best describes your current role level? (Optional)

  • Individual contributor
  • First-line manager
  • Mid-level manager
  • Senior leader / executive
  • Business owner / founder
  • Prefer not to say
Q12
Multiple Choice

How long have you been working with this coach? (Optional)

  • Less than 1 month
  • 1-3 months
  • 3-6 months
  • 6-12 months
  • More than a year
  • Prefer not to say
Q13
Message

Thank you for sharing your experience! Your responses will be used to coach the coaches — informing feedback and program adjustments, with individual answers kept confidential.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a static satisfaction form with an AI follow-up interview that digs into the specific session or moment where the client felt real progress happened, and probes the biggest gap the coach didn't address.
  • Pairs quantitative rigor — an opinion scale on goal progress, a matrix rating specific coach behaviors, a max-diff prioritization of what matters most to progress, and a recommend-likelihood scale — with genuine open-ended reflection.
  • Automated per-response quality scoring flags low-effort or vague answers before they reach the coach or L&D team, and the engagement auto-generates a report instead of leaving you to tabulate raw exports.
  • Optional role-level and tenure-with-coach questions let you segment results by seniority or engagement length without bloating the core survey for every respondent.

Jotform

Online Coaching Evaluation Form Template

A ready-to-use, static form template for gathering coaching feedback, built on Jotform's drag-and-drop form builder. It's fielding-ready out of the box but relies on fixed questions rather than any adaptive questioning. Best suited for teams wanting a quick, customizable form rather than deeper qualitative insight into what happened during coaching.

What it does well

  • Easy to customize via drag-and-drop builder
  • Fielding-ready template, no setup from scratch required
  • Broad integration ecosystem typical of Jotform's platform

Where it falls short

  • Static question set with no adaptive AI follow-up to probe specific breakthrough moments or unaddressed gaps
  • No automated per-response quality scoring
  • No transparent, inspectable interview methodology since there's no AI interviewing component

Typeform

Coaching Evaluation Form Template

A conversational-style, one-question-at-a-time template optimized for completion rate and visual polish. It's a genuine fielding-ready template for coaching feedback, but it's still a fixed-path form with conditional logic branching, not a true adaptive interview. Good for a pleasant respondent experience; not built for probing follow-up depth.

What it does well

  • Polished, conversational UX known to improve completion rates
  • Simple to customize and brand
  • Supports logic-based branching between questions

Where it falls short

  • Logic branching is not the same as an AI-driven adaptive follow-up interview that digs into a specific moment or gap
  • No automated quality scoring of responses
  • No voice AI interview option or auto-generated analytical report built into the template

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.