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Employee Opinion and Engagement Pulse Survey

Tracks how employees feel about their manager, workload, growth, and the organization overall, then uses an AI follow-up interview to surface the specific reasons behind low or lukewarm scores. Built for HR and people teams running quarterly or annual pulse checks who need both trend data and the 'why' behind it.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes for this check-in. Your answers are used to improve how things work here — honest feedback is what makes this useful. About 6-8 minutes, and a few responses stay anonymous by design.

Q02
Opinion ScaleRequired

How likely are you to recommend this organization as a good place to work to a friend or former colleague?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q03
MatrixRequired

How much do you agree with each statement about your day-to-day experience at work?

7 rows × 5 columns
  • I understand what's expected of me in my role
  • I have the tools and resources I need to do my job well
  • My manager gives me useful feedback
  • I have opportunities to grow and develop here
  • My workload is manageable most weeks
  • +2 more
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Multiple ChoiceRequired

In the last 30 days, how often did someone (manager, peer, or leadership) explicitly recognize something you did well?

  • Never
  • Once
  • A few times
  • Weekly or more often
Q05
Rating ScaleRequired

How would you rate your direct manager's effectiveness overall?

Range: 15
Min:Not effectiveMax:Extremely effective
Q06
Best–Worst Trade-off (MaxDiff)Required

If the organization could only fix a few things in the next year, which would matter most to you — and which matter least?

  • Pay and total compensation
  • Workload and burnout
  • Career growth opportunities
  • Manager support and feedback
  • Tools and resources to do the job
  • Flexibility and work-life balance
  • Company culture and values
  • Recognition for good work
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
AI Interview

Probe the reasoning behind the respondent's recommendation score. If they scored 6 or below, dig into the single biggest reason and ask for a specific recent example (a moment, a decision, an interaction) rather than a general impression. If they scored 9 or 10, ask what specifically they'd protect if the organization changed. Always tie the follow-up back to whichever item they rated lowest in the agreement statements, and ask what would need to change for that to improve.

Q08
Multiple ChoiceRequired

How likely are you to still be working here in 12 months?

  • Very unlikely
  • Somewhat unlikely
  • Unsure
  • Somewhat likely
  • Very likely
Q09
Long Text

Is there anything you'd want leadership to know that the questions above didn't cover?

Q10
Multiple Choice

Which department or team are you part of?

  • (Replace with Department A)
  • (Replace with Department B)
  • (Replace with Department C)
  • (Replace with Department D)
  • Prefer not to say
Q11
Multiple Choice

How long have you been with the organization?

  • Less than 6 months
  • 6 months to 1 year
  • 1-3 years
  • 3-5 years
  • More than 5 years
  • Prefer not to say
Q12
Multiple Choice

Which best describes your role level?

  • Individual contributor
  • Team lead / supervisor
  • Manager
  • Senior leadership
  • Prefer not to say
Q13
Message

That's everything — thank you for being candid. Responses are aggregated into a report for HR and leadership to act on, and any open comments are reviewed with identifying details removed where possible.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Pairs standard engagement metrics (manager rating, workload/growth agreement matrix, recommend-to-a-friend score) with an AI follow-up interview that automatically probes the reasoning behind a low or lukewarm recommend score, instead of just recording the number.
  • Combines quantitative trend questions (rating, opinion scale, matrix, max-diff prioritization) with open-ended long-text and AI-probed responses in one flow, so HR gets both the 'what' and the 'why' from a single fielding.
  • Segmentation questions (department, tenure, role level) let the same template support demographic cuts of both the scores and the AI-surfaced qualitative themes.
  • Closing chat messages frame the survey as a conversational check-in rather than a form, which is designed to increase candor on sensitive topics like manager effectiveness and retention risk.

Jotform

Employee Opinion Survey Form Template

A static, ready-to-use form template built on Jotform's drag-and-drop form builder, aimed at general form creation rather than dedicated engagement research. It covers standard opinion-survey fields but has no mechanism to explore why someone gave a particular answer.

What it does well

  • Easy drag-and-drop customization of questions and branding
  • Fast to deploy as a simple web form
  • Part of a broader form-building ecosystem with integrations

Where it falls short

  • No adaptive AI follow-up to probe low scores — respondents just submit static answers
  • No built-in per-response quality scoring or automated qualitative analysis
  • No published methodology or prompt transparency since it's a fixed-field form

SurveySparrow

Employee Opinion Survey Template

A conversational-style survey template presented one question at a time, which can feel more engaging than a traditional form. It's still a fixed question set defined in advance, without dynamic branching based on the meaning of an answer.

What it does well

  • Chat-like, conversational question flow for better completion rates
  • Pre-built template covering common employee opinion topics
  • Part of a wider survey platform with reporting dashboards

Where it falls short

  • No adaptive AI interview that generates follow-up questions based on a specific low score's context
  • No voice-based interview option or guided screen-share tasks
  • No transparent, published prompt logic behind any AI features

Typeform

Employee Opinion Survey Form Template

A polished, conversational one-question-at-a-time form template well known for design quality and completion rates. Like other form builders, its question logic is manually configured branching rather than an AI reasoning about a response in real time.

What it does well

  • Strong visual design and conversational UX
  • Simple logic-jump branching for basic personalization
  • Widely used, mature form platform with integrations

Where it falls short

  • No adaptive AI follow-up interview to dig into the reasons behind a rating
  • No automated per-response quality scoring or AI-generated analysis reports
  • No voice AI interview or guided task capability

QuestionPro

Employee Engagement Survey Template

An enterprise-oriented template/question bank page for employee engagement, backed by a full survey and analytics platform. The page itself is more of a question library and category overview than a single fielding-ready survey flow with follow-up logic.

What it does well

  • Backed by a broad enterprise survey platform with dashboards and text analytics add-ons
  • Large library of pre-written engagement question sets
  • Established in HR/people-analytics survey space

Where it falls short

  • No adaptive AI interview that automatically follows up on a specific low or lukewarm score
  • No transparent, published AI prompt methodology
  • Template page functions more as a question reference than a ready-to-field survey with built-in scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.