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Seminar Registration Interest & Topic Fit Survey

Gauges why professionals are weighing whether to register for your seminar, which session topics and formats matter most, and what price feels fair — built for event, association, and marketing teams planning a conference, workshop, or webinar series. An AI follow-up interview digs into the real reason a likely-to-attend score is high or low, beyond a checkbox answer.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for considering our upcoming seminar! We'd love to shape it around what would actually get you in the room (or logged in). This will take about 7 minutes and your answers directly influence the agenda, pricing, and format.

Q02
Multiple Choice

How did you first hear about this seminar?

  • Email invitation
  • Social media
  • Colleague or referral
  • Company website
  • Search engine
  • Industry publication or newsletter
Q03
Multiple ChoiceRequired

Which best describes your primary reason for considering this seminar?

  • Learn new skills or techniques
  • Network with industry peers
  • Earn continuing education credits
  • Explore vendor or product solutions
  • Represent my company or team
Q04
Best–Worst Trade-off (MaxDiff)Required

Which of these seminar topics would you most want covered, and which matters least to you? (Template note: replace these with your seminar's actual session topics before launching.)

  • Industry trend analysis
  • Regulatory & compliance updates
  • Case studies from peer companies
  • Hands-on tools & techniques
  • Panel Q&A with experts
  • Structured networking opportunities
  • New product or vendor showcases
Pick best & worst per setBest:Most interestedWorst:Least interested
Q05
Multiple ChoiceRequired

Which format would work best for you to attend?

  • In person at a physical venue
  • Fully virtual or live-streamed
  • Hybrid (choice of either)
  • No strong preference
Q06
Multiple Choice

Which day and time would you most likely be able to attend? (Template note: replace with your actual proposed dates/slots before launching.)

  • Weekday morning
  • Weekday afternoon
  • Weekday evening
  • Weekend
Q07
Price Sensitivity (Van Westendorp)Required

Now a few quick questions about pricing for this seminar.

  • At what registration price would you consider this seminar so inexpensive that you'd question its quality?
  • At what registration price would you consider this seminar a bargain and great value?
  • At what registration price would this seminar start to feel expensive, though you'd still consider attending?
  • At what registration price would this seminar be so expensive that you would not consider attending?
Q08
Opinion ScaleRequired

Based on what you know so far, how likely are you to register for this seminar?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview

Explore the reasoning behind the respondent's likelihood-to-register score. If it's low-to-moderate, uncover the specific barrier — price, timing, relevance, or format — holding them back and what would need to change to move the score higher. If it's high, confirm which single topic or factor is the deciding driver and whether anything could still cause them to cancel closer to the date. Anchor the conversation on their top-ranked topic and preferred format to keep it concrete.

Q10
Multiple Choice

Which industry best describes your organization?

  • Technology
  • Healthcare
  • Financial services
  • Manufacturing
  • Education
  • Government or nonprofit
  • Other
  • Prefer not to say
Q11
Multiple Choice

How many employees work at your organization?

  • 1-50
  • 51-250
  • 251-1000
  • 1000+
  • Prefer not to say
Q12
Message

That's everything — thank you! Your input will directly shape the seminar's topics, format, schedule, and pricing before we finalize registration.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a simple registration form to gauge genuine interest with a likelihood-to-register scale, MaxDiff topic ranking, format and scheduling preferences, and a Van Westendorp pricing exercise, all in one flow
  • Includes an AI follow-up interview that probes why a respondent's likelihood-to-register score is high or low, surfacing objections or motivators a static form would never capture
  • Built for event, association, and marketing teams deciding what to program and how to price it, not just for collecting names and contact details
  • Captures firmographic context (industry, company size, how they heard about the seminar) so planners can segment interest by audience type

Jotform

E-seminar Student Registration Form Template

This is a student-focused e-seminar sign-up form for collecting attendee details, not a survey designed to gauge interest, topic fit, or pricing sensitivity. It's a fielding-ready form builder template, but oriented toward registration logistics rather than research. Audience fit (students) also differs from the professional/B2B event-planning use case.

What it does well

  • Ready-to-use drag-and-drop form for collecting registrant contact and enrollment details
  • Part of Jotform's broad template library so it can be customized quickly
  • Simple, low-friction format suited to straightforward sign-ups

Where it falls short

  • Built for capturing registrations, not for measuring likelihood-to-attend, topic preference, or price sensitivity
  • No adaptive follow-up questioning to explore why someone would or wouldn't register
  • No published methodology for scoring or interpreting responses

SurveyMonkey

Seminar Registration Form Template

A standard registration form template aimed at collecting attendee sign-up information for a seminar. It's fielding-ready but functions as an intake form rather than a research instrument for testing topic fit or price sensitivity. Useful for logistics, less suited to informing program design decisions.

What it does well

  • Established survey platform with reliable form logic and distribution tools
  • Easy to deploy for basic registration collection
  • Familiar interface for respondents and survey admins

Where it falls short

  • No adaptive AI interview to dig into the reasoning behind attendance intent
  • Not structured to test topic prioritization (e.g., MaxDiff) or pricing thresholds (e.g., Van Westendorp)
  • No automated quality scoring of open-ended responses

Typeform

Free Seminar Registration Form Template

A conversational-style registration form for signing people up to a seminar, emphasizing a clean UI and step-by-step flow. It's built for capturing registrant information, not for probing why someone is or isn't inclined to attend or what price feels fair. Fielding-ready as a sign-up form, but not a topic-fit or pricing research tool.

What it does well

  • Polished, mobile-friendly conversational form experience
  • Quick to launch with Typeform's template gallery
  • Good completion rates typical of Typeform's one-question-at-a-time design

Where it falls short

  • No branching AI interview to explore the reasoning behind a likelihood-to-register score
  • No built-in topic-ranking (MaxDiff) or pricing sensitivity (Van Westendorp) question types
  • No transparent, published prompt logic or automated response scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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