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Car Buying Decision Journey & Satisfaction Survey

Maps the full vehicle-purchase journey — research channel, decision factors, financing experience, and post-purchase satisfaction — for dealerships, manufacturers, and auto marketplaces. An AI follow-up interview reconstructs the actual negotiation and channel story behind the numbers, not just the checkbox answer.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for sharing your car-buying experience with us! This should take about 8 minutes and covers how you researched, decided, and felt about your most recent vehicle purchase.

Q02
Multiple ChoiceRequired

When did you most recently purchase or lease a vehicle?

  • In the last 3 months
  • 3-6 months ago
  • 6-12 months ago
  • 1-2 years ago
  • More than 2 years ago
Q03
Multiple ChoiceRequired

What type of vehicle did you purchase?

  • New
  • Used (not certified)
  • Certified pre-owned
  • Leased
Q04
Multiple ChoiceRequired

Where did you primarily complete the purchase?

  • Traditional dealership (in person)
  • Dealership website with online paperwork
  • Third-party online marketplace (e.g., Carvana, Vroom)
  • Private seller
  • Manufacturer direct (e.g., Tesla-style)
Q05
MatrixRequired

How important was each of the following in your decision?

7 rows × 4 columns
  • Purchase price or monthly payment
  • Financing rate or terms
  • Safety ratings
  • Fuel efficiency or electric range
  • Brand or model reputation
  • +2 more
Columns: Not important · Somewhat important · Very important · Essential
Q06
Best–Worst Trade-off (MaxDiff)Required

Which factors mattered most — and least — in your final decision?

  • Purchase price or monthly payment
  • Financing rate or terms
  • Safety ratings
  • Fuel efficiency or electric range
  • Brand or model reputation
  • Dealership or seller experience
  • Online reviews or referrals
  • Trade-in value offered
Pick best & worst per setBest:Mattered mostWorst:Mattered least
Q07
Opinion ScaleRequired

How likely are you to recommend the dealership or seller you bought from to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Rating ScaleRequired

How satisfied were you with the negotiation and financing process?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q09
AI Interview

Reconstruct the respondent's actual decision path: why they chose the purchase channel they did, what happened during price negotiation or financing (any friction, surprises, or pressure tactics), and what almost made them walk away or choose a different vehicle or seller. If their negotiation satisfaction rating was low, probe exactly what went wrong and what would have fixed it.

Q10
Message

Just a few quick background questions before we wrap up — these help us compare experiences across different types of buyers.

Q11
Multiple Choice

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

What is your annual household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Message

That's everything — thank you for the detailed answers! Your responses will help us understand where buyers get frustrated or delighted so we can improve the car-buying experience.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Maps the complete purchase journey in one flow — research channel, decision factors, financing experience, and post-purchase satisfaction — instead of a single static snapshot
  • Includes an AI follow-up interview that reconstructs the respondent's actual negotiation and channel story (why they chose that dealer/marketplace, how financing really went) rather than stopping at checkbox answers
  • Combines structured measurement (matrix importance ratings, MaxDiff trade-offs, satisfaction and recommendation scores) with open-ended probing for both quantifiable and narrative insight
  • Prompts used in the AI interview are transparent and reviewable, and results roll up into an auto-generated report — with a free tier available and a $50/mo Business plan for teams

Jotform

Car Buying Survey Form Template

A ready-to-field, customizable form template covering basic car-buying questions, built on Jotform's drag-and-drop form builder. It's a static questionnaire meant for quick deployment rather than a purpose-built research instrument mapping the full purchase journey. Good for simple data collection, but lacks depth on decision-stage nuance like financing or channel comparison.

What it does well

  • Easy to customize and embed via Jotform's widely-used form builder
  • Quick to deploy for basic feedback collection
  • Supports standard question types and conditional logic

Where it falls short

  • No adaptive AI follow-up interviewing — respondents can't be probed further on their actual negotiation or channel story
  • No automated per-response quality scoring to flag low-effort answers
  • No auto-generated analysis report; results require manual review or separate export

SurveySparrow

Car Buying Survey Template

A conversational-style survey template designed to feel more engaging than a traditional form, covering typical car-buying questions. It's a fielding-ready template but still relies on fixed question paths rather than dynamic follow-up probing. Useful for a friendlier respondent experience, though it stops short of reconstructing the reasoning behind answers.

What it does well

  • Conversational UI designed to improve completion rates
  • Pre-built template ready to launch quickly
  • Fits within SurveySparrow's broader survey and analytics suite

Where it falls short

  • No adaptive AI interviewing to dig into why respondents chose a channel or financing path
  • No voice AI interview option or guided screen-share tasks
  • No transparent, reviewable AI prompt methodology since it doesn't use AI-driven follow-ups

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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