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Non-Profit Stakeholder Trust and Engagement Survey

Measures how donors, volunteers, board members, and program participants feel about a non-profit's transparency, impact, and communication — with an AI follow-up that digs into the real reasons behind loyalty or hesitation instead of surface-level satisfaction scores. Built for development, program, and communications teams.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for being part of (Replace with organization name)'s community! We'd love your honest feedback on your experience with us — it helps us stay accountable and improve. This takes about 6-8 minutes.

Q02
Multiple ChoiceRequired

What is your primary relationship with our organization?

  • Donor
  • Volunteer
  • Board or committee member
  • Program participant or beneficiary
  • Staff member
  • Community or referral partner
Q03
Multiple Choice

How long have you been involved with our organization in this capacity?

  • Less than 6 months
  • 6 months to 1 year
  • 1-3 years
  • 3-5 years
  • More than 5 years
Q04
Opinion ScaleRequired

How likely are you to recommend supporting or getting involved with our organization to a friend or colleague?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q05
MatrixRequired

How much do you agree with each statement about our organization?

4 rows × 5 columns
  • This organization clearly explains how funds and resources are used
  • I trust this organization to use resources responsibly
  • I understand the real-world impact of my involvement
  • This organization values and acts on my input
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Rating ScaleRequired

Overall, how satisfied are you with your experience with our organization in the past year?

Range: 15
Min:Very dissatisfiedMax:Very satisfied
Q07
Multiple Choice

In the last 12 months, which of the following have you done with our organization?

  • Made a financial donation
  • Volunteered time
  • Attended an event or program
  • Shared or promoted our work to others
  • Served on a board or committee
  • Provided goods, services, or in-kind support
Q08
Point AllocationRequired

If our organization had 100 points to invest in improving your experience, how would you split them across these areas?

  • Clearer communication and updates
  • Financial and program transparency
  • More volunteer or engagement opportunities
  • Recognition and appreciation
  • Evidence of program impact
  • Easier ways to give or participate
Allocate 100 points
Q09
Ranking

Rank the factors below from most to least important in deciding whether you stay involved with a non-profit long-term.

  1. Alignment with the mission
  2. Financial and operational transparency
  3. Evidence the work makes a difference
  4. Personal relationships with staff or peers
  5. Being recognized for contributions
  6. Ease of donating or volunteering
Drag to rank
Q10
AI Interview

Probe the reasoning behind the respondent's recommendation likelihood score, anchoring on specifics: what moment or interaction most shaped their trust (or distrust) in how the organization uses resources, and whether they can point to concrete evidence of impact from their involvement. If they scored 6 or below, dig into what specifically would need to change for them to become an advocate. If they mentioned wanting more recognition or communication in the allocation question, ask what that would look like in practice.

Q11
Long Text

Is there anything else you'd like our organization to know — good, bad, or suggestions for improvement?

Q12
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice

What is your gender identity?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Message

Thank you for sharing your honest feedback! Your responses will be reviewed by our leadership team to guide how we communicate, report impact, and strengthen our relationship with supporters like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview question that probes the reasoning behind a respondent's recommendation likelihood score, going beyond the numeric answer to uncover real drivers of loyalty or hesitation
  • Segments respondents by relationship type (donor, volunteer, board member, program participant) and tenure before asking trust and engagement questions, so results can be sliced by stakeholder group
  • Combines quantitative measures (opinion scale, matrix agreement grid, satisfaction rating, constant-sum resource allocation, ranking of retention factors) with a closing long-text question for unstructured feedback
  • Opens and closes with branded chat messages that set context and thank respondents, and includes demographic questions (age range, gender identity) for reporting breakdowns

QuestionPro

Free Nonprofit Stakeholder Survey Questions + Sample Questionnaire Template

This is a directly comparable stakeholder survey template for nonprofits, covering similar ground (transparency, satisfaction, engagement). It appears to be a static question bank/sample questionnaire rather than an interactive fielding experience, with the page framed as a free resource page.

What it does well

  • Nonprofit-specific stakeholder focus matching the audience
  • Free sample questionnaire lowers the barrier to trying question wording
  • Backed by a large established survey platform with broad distribution features

Where it falls short

  • No adaptive AI follow-up questioning — likely fixed question list only
  • No indication of automated per-response quality scoring
  • No transparent prompt methodology since there's no AI interviewing component

SurveyMonkey

Non-Profit Operations Survey Template

This template is framed around nonprofit operations rather than stakeholder trust and engagement specifically, so overlap with our template's focus (loyalty, transparency, communication) is partial. It's a standard static form template from a well-known survey platform.

What it does well

  • Well-known, easy-to-use survey builder
  • Nonprofit category templates available for quick setup
  • Established platform with broad reporting and distribution tools

Where it falls short

  • Template focus is operations-oriented, not specifically stakeholder trust/loyalty
  • No adaptive AI follow-up to dig into 'why' behind scores
  • No built-in automated quality scoring of individual responses

SurveySparrow

Stakeholder Satisfaction Survey Template

This is a general business stakeholder satisfaction template, not nonprofit-specific, but it covers the same core concept of measuring stakeholder sentiment. It reads as a static, ready-to-send questionnaire rather than a guided or AI-driven interview experience.

What it does well

  • Conversational-style survey format the platform is known for
  • General stakeholder framing could be adapted across sectors
  • Simple template structure for quick deployment

Where it falls short

  • Not tailored to nonprofit donor/volunteer/board/participant relationships
  • No adaptive AI interviewing to explore reasons behind satisfaction scores
  • No published methodology for how follow-up or scoring logic works, since none appears to exist

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.