QuestionPunkQuestionPunk
Start free
All templates

Online Interest & Hobby Sharing Behavior Survey

Explores how people discover, join, and share hobbies and niche interests across online communities and platforms — what draws them in, what keeps them lurking instead of posting, and what would make them contribute more. Built for community platforms, creator tools, and brands building interest-based social features, with an AI follow-up that digs into the real reasons behind sharing or staying silent.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Hi! We're trying to understand how people share their hobbies and interests online — where you post, what stops you, and what you wish worked better. This takes about 5-6 minutes and there are no wrong answers.

Q02
Multiple ChoiceRequired

In the last 30 days, where have you shared content, comments, or posts related to a personal hobby or interest?

  • Reddit
  • Discord
  • Facebook Groups
  • Instagram
  • TikTok
  • A niche forum or fan site
  • None of these — I mostly read or watch, I don't post
Q03
Multiple ChoiceRequired

In a typical week, how often do you actively post, comment, or reply in an online interest community (not just scrolling)?

  • Never
  • Less than once a week
  • A few times a week
  • Daily
  • Multiple times a day
Q04
MatrixRequired

Thinking about the online community where you're most active around a hobby or interest, how much do you agree with each statement?

5 rows × 5 columns
  • I feel like I belong in this community
  • People here respond to what I post
  • I trust the information shared here
  • I've made real connections through this community
  • I'd be disappointed if this community disappeared
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Ranking

Rank these reasons for why you share your interests online, from most to least true for you.

  1. To get advice or recommendations
  2. To show off something I made or found
  3. To connect with people who get it
  4. To help others who are newer to the interest
  5. To keep a record for myself
  6. To build a reputation or following
Drag to rank
Q06
Best–Worst Trade-off (MaxDiff)Required

When choosing where to share a hobby or interest, which of these matters most to you, and which matters least?

  • Feeling safe from harsh judgment or trolling
  • How knowledgeable other members seem
  • How active and responsive the community is
  • Anonymity or privacy controls
  • Ease of finding the right group or thread
  • Quality of moderation
  • How visually appealing the platform is
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Rating ScaleRequired

Overall, how satisfied are you with your primary online community for this interest?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
AI Interview

Ask the respondent to describe the last specific time they thought about posting something related to their hobby online but hesitated or didn't — what was the content, what stopped them, and what would have made them post it anyway. Then probe the flip side: describe a time sharing online genuinely went well and made them want to keep participating. If they said they never post, focus entirely on what would need to change for them to post even once.

Q09
Short Text

In a few words, what's the hobby or interest you spend the most time discussing online?

Q10
Multiple Choice

What's the biggest reason you hold back from sharing more about your interests online?

  • Worried about negative comments or judgment
  • Don't think what I'd share is interesting enough
  • Don't have time to engage properly
  • Not sure where the right community is
  • Privacy or safety concerns
  • I already share as much as I want to
Q11
Multiple Choice

Which age range are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Dropdown

Which category best fits the interest you discuss most online? (Optional — helps us group results)

  • Gaming
  • Fandom/Media
  • Sports
  • Arts & Crafts
  • Fitness & Health
  • Tech & Coding
  • Food & Cooking
  • Music
  • Other / Prefer not to say
Q14
Message

That's everything — thank you for sharing how you share! Your responses will be combined with others to help design communities and features that actually make people want to participate, not just scroll.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that asks respondents to describe the last specific time they thought about posting but didn't, surfacing real reasons behind sharing or staying silent rather than relying on pre-set answer options
  • Combines a ranking exercise and a max-diff exercise so respondents reveal both their top motivations for sharing and their true trade-offs when choosing where to post, not just single-select answers
  • Uses a matrix question to profile the respondent's most-active community plus a satisfaction rating, giving a fuller picture of engagement quality alongside frequency and channel questions
  • Automated per-response quality scoring and an auto-generated report mean the open-ended and follow-up interview data don't just sit as raw transcripts

SurveyMonkey

Online Interest Sharing Survey Template

This is a directly comparable, fielding-ready template covering the same general topic of how people share interests online. It's a static questionnaire built on SurveyMonkey's standard question types, so it likely relies on multiple-choice and rating items rather than adaptive follow-up. As with most SurveyMonkey templates, it can be edited and customized but starts from a fixed one-size-fits-all draft.

What it does well

  • Backed by a large, well-established survey platform with broad question-type support and easy distribution
  • Ready-to-use template that can be launched quickly without custom design work
  • Likely offers standard analytics/reporting dashboards typical of SurveyMonkey

Where it falls short

  • No adaptive AI follow-up questioning to probe why someone shares or stays silent beyond fixed answer choices
  • No voice AI interview or guided screen-share task option for richer behavioral insight
  • No published methodology showing how questions were chosen or scored, and no automated per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free