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Vendor Performance Evaluation Survey

Assesses how a vendor or supplier is performing on quality, reliability, pricing, and support, and gauges internal appetite for renewal. Built for procurement teams and vendor managers running periodic supplier reviews, with an AI follow-up interview that digs into the specific incident or driver behind a respondent's satisfaction score instead of stopping at a number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to evaluate (Vendor) (Template note: replace '(Vendor)' throughout with the actual vendor or supplier name before launching.)! Your honest feedback helps us decide whether to renew, renegotiate, or explore other options. About 5-6 minutes.

Q02
Multiple ChoiceRequired

How long has your team worked with (Vendor)?

  • Less than 6 months
  • 6 months to 1 year
  • 1-3 years
  • More than 3 years
Q03
MatrixRequired

How would you rate (Vendor) on each of the following?

6 rows × 5 columns
  • Product or service quality
  • Responsiveness to requests
  • Communication and transparency
  • Pricing and value for money
  • On-time delivery and reliability
  • +1 more
Columns: Poor · Below average · Average · Good · Excellent
Q04
Opinion ScaleRequired

Overall, how satisfied are you with (Vendor) as a supplier?

Scale: 1 – 10
Min:Not at all satisfiedMax:Extremely satisfied
Q05
Opinion ScaleRequired

How likely are you to recommend (Vendor) to another team or department in your organization?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Best–Worst Trade-off (MaxDiff)Required

Which of the following matter most when you judge whether (Vendor) is doing a good job?

  • Price and cost predictability
  • Product or service quality
  • Reliability and on-time delivery
  • Responsiveness and communication
  • Technical support quality
  • Ease of doing business (contracts, invoicing, onboarding)
  • Willingness to accommodate custom requests
  • Innovation and proactive improvement suggestions
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Multiple Choice

In the last 90 days, which of the following have you experienced with (Vendor)? Select all that apply.

  • Missed deadlines or late delivery
  • Quality or defect issues
  • Billing or invoicing errors
  • Slow response to requests or tickets
  • Unclear or inconsistent communication
  • Pricing changes without notice
  • Staff turnover on our account
Q08
AI Interview

Probe the specific incident behind the respondent's satisfaction score and any issues they flagged in the last 90 days: what happened, how (Vendor) responded, and what it cost the team in time or money. If satisfaction is high, find out which one thing would most put the relationship at risk; if low, find out exactly what would need to change for them to recommend continuing the contract.

Q09
Multiple ChoiceRequired

If the decision were up to you, what would you do when this vendor's contract comes up for renewal?

  • Renew as-is
  • Renew but renegotiate terms
  • Explore other vendors before deciding
  • Do not renew
  • Not my decision to make
Q10
Long Text

What is the one change (Vendor) could make that would most improve your experience?

Q11
Multiple Choice

Which best describes your role in working with this vendor?

  • Primary point of contact / relationship owner
  • Day-to-day user of their product or service
  • Approver or budget holder
  • Occasional stakeholder
  • Prefer not to say
Q12
Message

Thank you for the detailed feedback! Your ratings and comments will feed directly into the vendor's scorecard and our upcoming renewal decision.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a matrix question scoring the vendor across quality, reliability, pricing, and support in one grid, plus a dedicated satisfaction and likelihood-to-recommend scale.
  • Uses a max-diff exercise to surface which drivers (quality, price, support, etc.) actually matter most to respondents, not just how they rated them.
  • Pairs the satisfaction score with an AI follow-up interview that probes the specific incident behind the rating instead of stopping at a number.
  • Captures a direct renewal-intent question and an open-ended 'one change' prompt, then rolls everything into an automated report for procurement teams.

Jotform

Vendor Evaluation Form Template

A ready-to-field static form for scoring vendors, built on Jotform's drag-and-drop form builder with export and integration options. It covers standard rating fields but has no mechanism to explore the reasoning behind a low or high score. Best suited to teams that want a simple, one-time scorecard rather than a diagnostic review.

What it does well

  • Easy to customize via drag-and-drop builder
  • Broad integrations and export/PDF options typical of Jotform
  • Quick to deploy for a basic vendor scorecard

Where it falls short

  • Static question set with no adaptive follow-up when a rating is low or unusual
  • No mechanism to automatically dig into the specific incident behind a score
  • No published methodology for how quality or reliability ratings are analyzed

SurveySparrow

Free Vendor Evaluation Questionnaire Template

A conversational, one-question-at-a-time template aimed at making vendor evaluations feel less like a form. It's built for straightforward scoring and branching logic rather than open-ended probing, so responses stay at the rating/comment level. Useful for a friendlier respondent experience, but not designed to interrogate the story behind a score.

What it does well

  • Conversational UI that can improve completion rates
  • Mobile-friendly, chat-style question flow
  • Pre-built template reduces setup time for a standard vendor review

Where it falls short

  • Conditional logic branches on predefined paths, not a true adaptive AI interview that probes the actual incident
  • No voice-based interview option for richer supplier feedback
  • No transparent, per-question quality scoring of individual responses

Typeform

Vendor Evaluation Form Template

A polished, one-at-a-time template using Typeform's signature design and logic jumps to route respondents based on prior answers. It's a solid fielding-ready form for capturing vendor ratings, but logic jumps are pre-scripted rather than generated in response to what a respondent actually says. Good for brand-consistent, visually appealing surveys rather than deep diagnostic follow-up.

What it does well

  • Strong visual design and respondent experience
  • Built-in logic jumps for basic branching by prior answer
  • Fast to launch from a pre-built template

Where it falls short

  • Logic jumps are fixed at design time, not adaptive AI follow-up generated from the respondent's own wording
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt documentation

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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