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B2B Customer Relationship & Vendor Satisfaction Survey

Measures how satisfied business customers are with your company as a vendor — account management, reliability, support, and pricing value — plus renewal intent. An AI follow-up interview digs into the real reasons behind their satisfaction and renewal score instead of leaving you with a bare number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share feedback on working with us as a vendor/partner. Your input shapes how we support your business. This should take about 5-6 minutes.

Q02
Opinion ScaleRequired

How likely are you to recommend (Replace with your company name) to another business like yours?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
MatrixRequired

Rate your experience with each part of working with us over the past 6 months.

6 rows × 5 columns
  • Account management / your dedicated contact
  • Onboarding and implementation
  • Product or service reliability
  • Support responsiveness when issues arise
  • Value for the price paid
  • +1 more
Columns: Very poor · Poor · Neutral · Good · Very good
Q04
Multiple ChoiceRequired

How likely is your organization to renew or continue this relationship when your current contract is up?

  • Definitely will not renew
  • Probably will not renew
  • Undecided
  • Probably will renew
  • Definitely will renew
Q05
Best–Worst Trade-off (MaxDiff)Required

If we could only fix a few things, which would matter most to your business? Pick the one that would most improve the relationship and the one that matters least.

  • Faster response times from support
  • A more proactive/dedicated account contact
  • More transparent pricing or billing
  • Better documentation or self-serve resources
  • More reliable product/service performance
  • Easier contract or procurement process
  • More input into product roadmap
  • Better onboarding for new team members
Pick best & worst per setBest:Would improve things mostWorst:Matters least
Q06
Multiple Choice

In the last 90 days, has anyone at your organization contacted our support or account team with an issue?

  • Yes, once
  • Yes, multiple times
  • No
  • Not sure / not my area
Q07
Opinion ScaleRequired

Overall, how easy is it to do business with us (getting questions answered, resolving issues, making changes to your account)?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q08
AI Interview

Probe the reasoning behind the respondent's recommendation likelihood and renewal answers. If the score was low or renewal is uncertain, get a concrete example of what went wrong recently and what would need to change before the next renewal decision. If the score was high, find out which specific interaction or person earned that trust. Always anchor on the improvement priority they ranked highest in the previous question and ask what 'fixed' would actually look like from their side.

Q09
Long Text

Is there anything else about your experience with us as a vendor that we should know?

Q10
Multiple Choice

What is your role in the relationship with us?

  • Primary decision-maker
  • Day-to-day user or administrator
  • Procurement / finance
  • Executive sponsor
  • Prefer not to say
Q11
Multiple Choice

How large is your organization?

  • 1-50 employees
  • 51-250 employees
  • 251-1,000 employees
  • 1,001-5,000 employees
  • More than 5,000 employees
  • Prefer not to say
Q12
Multiple Choice

How long has your organization been a customer?

  • Less than 6 months
  • 6 months - 1 year
  • 1-3 years
  • More than 3 years
  • Prefer not to say
Q13
Message

Thank you for the detailed feedback! Your answers go directly to our account and product teams to shape support priorities and roadmap decisions for customers like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single recommend/renewal score with a matrix rating account management, reliability, support, and pricing value, plus a max-diff to force-rank what to fix first
  • Includes a dedicated AI follow-up interview that probes the actual reasoning behind each respondent's recommendation and renewal answers instead of leaving you with a bare number
  • Segments responses by role, organization size, and tenure, and flags recent support/account contact so low scores can be traced to root cause
  • Every AI probe uses a transparent, inspectable prompt and produces an auto-generated report, with optional voice AI interviews for stakeholders who'd rather talk than type

SurveyMonkey

Customer Feedback Survey Template (Business To Business)

A ready-to-field B2B customer feedback template from a major, well-established survey platform. It covers standard satisfaction and feedback questions but is a fixed question set rather than something that adapts to each respondent's answers. Good for quick deployment and benchmarking against a broad user base.

What it does well

  • Widely used, established platform with broad template library
  • Ready-to-use B2B-specific question set for fast deployment
  • Mature distribution and reporting tooling

Where it falls short

  • No adaptive AI follow-up interview to probe the 'why' behind scores — questions are fixed once published
  • No automated per-response quality scoring
  • No published prompt-level methodology since there's no AI interviewing component

SurveySparrow

FREE Customer Satisfaction Survey Template

A free, conversational-style customer satisfaction template aimed at general business use rather than B2B vendor/account-management relationships specifically. Its chat-like UI makes static questions feel more engaging, but the questions themselves don't adapt based on answers. Useful as a lightweight, no-cost starting point.

What it does well

  • Free to use with a conversational, chat-style survey format
  • General-purpose customer satisfaction focus, easy to customize
  • Likely mobile-friendly given SurveySparrow's conversational UI positioning

Where it falls short

  • Conversational UI is not the same as adaptive AI interviewing — follow-up questions are pre-scripted, not generated from the respondent's actual answer
  • No automated quality scoring of open-text responses
  • No voice AI interview option

QuestionPro

Customer satisfaction survey questions | Customer satisfaction survey example

An enterprise-oriented customer satisfaction template/question library from QuestionPro, geared toward general CSAT measurement rather than B2B vendor relationship specifics like account management or renewal intent. Strong on customization and analytics tooling, but still a static instrument once fielded.

What it does well

  • Enterprise-grade platform with robust reporting and analytics
  • Customizable question library covering general CSAT use cases
  • Established brand with broad survey feature set

Where it falls short

  • No adaptive AI interview to dig into reasons behind satisfaction or renewal scores — respondents answer fixed items only
  • No automated per-response quality scoring
  • No transparent, inspectable AI prompt methodology (no AI interviewing feature to document)

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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