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Sales Leadership Style & Team Impact Survey

Captures how sales reps experience their manager's leadership style — coaching cadence, decision-making approach, and communication under quota pressure — and links it to motivation and performance. An AI follow-up interview reconstructs a specific recent moment behind the overall rating, surfacing what great (or missing) sales leadership actually looks like day to day.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

11 questions · ~6 min
Q01
Message

Hi! We're gathering honest feedback on sales leadership so managers can coach more effectively. This takes about 5 minutes, your responses are shared in aggregate, and specific quotes are never attributed to you by name.

Q02
Multiple ChoiceRequired

In the last 30 days, how often did your sales manager hold a 1:1 coaching session or pipeline review with you?

  • Never
  • Once
  • 2-3 times
  • Weekly or more
Q03
MatrixRequired

Thinking about your current sales manager, how often do they do each of the following?

6 rows × 4 columns
  • Sets clear, specific sales targets and expectations
  • Gives timely, actionable feedback on deals
  • Removes obstacles or blockers when I raise them
  • Recognizes wins in front of the team
  • Coaches on objection handling and deal strategy
  • +1 more
Columns: Rarely · Sometimes · Often · Always
Q04
Opinion ScaleRequired

Overall, how satisfied are you with your current sales manager's leadership style?

Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q05
Best–Worst Trade-off (MaxDiff)Required

Which of these leadership behaviors matters most to your motivation to hit quota, and which matters least?

  • Clear, specific goal-setting
  • Regular 1:1 coaching
  • Public recognition of wins
  • Autonomy in how I run my deals
  • Fast help unblocking stuck deals
  • Transparent, low-drama pipeline reviews
  • Career development conversations
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
Rating ScaleRequired

How effectively does your sales manager communicate with the team during high-pressure periods (e.g., end of quarter)?

Range: 1 – 5
Min:Very ineffectiveMax:Very effective
Q07
Multiple ChoiceRequired

Which best describes how your sales manager typically makes decisions that affect your territory or deals?

  • Directive — tells the team what to do
  • Collaborative — seeks input before deciding
  • Delegative — lets reps decide for themselves
  • Inconsistent — varies a lot situation to situation
Q08
AI Interview

Reconstruct a specific, recent interaction with the respondent's sales manager that best explains their overall satisfaction rating — ask what happened, what the manager did or said, and how it affected the deal or the respondent's motivation. If the rating was low, probe what the manager should have done instead; if high, probe whether that behavior is consistent or a one-off. If they described the manager's style as 'inconsistent,' ask for one example of each extreme.

Q09
Multiple Choice

How long have you been managed by your current sales leader?

  • Less than 6 months
  • 6-12 months
  • 1-3 years
  • More than 3 years
  • Prefer not to say
Q10
Multiple Choice

What best describes your sales role or segment?

  • Inbound/SDR
  • Account Executive - SMB
  • Account Executive - Enterprise
  • Account Management/CS
  • Sales Engineering
  • Other
  • Prefer not to say
Q11
Message

Thanks for the candid feedback! We'll combine your answers with the rest of the team's to build a coaching report for sales leadership — no individual responses will be shared by name.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a static rating by using an AI follow-up interview that reconstructs one specific, recent interaction with the respondent's sales manager, surfacing concrete behaviors rather than just a satisfaction score.
  • Combines structured measures (coaching cadence frequency, a behavior matrix, a max-diff on what drives quota motivation, and a decision-making style question) with the open-ended AI interview for both breadth and depth.
  • Explicitly ties leadership style to performance context by asking how managers communicate specifically under high-pressure/quota situations, not just general leadership sentiment.
  • Segments responses by tenure under the current manager and by sales role, so results can be cut by rep experience and role type in the automated report.

Jotform

Leadership Style Questionnaire Form Template

A fielding-ready, general-purpose leadership style questionnaire template built on Jotform's drag-and-drop form builder. It is generic across industries rather than tailored to sales teams, quota pressure, or coaching cadence. Useful as a quick customizable form, but not sales-specific.

What it does well

  • Easy to customize with Jotform's form builder and existing integrations
  • Fielding-ready template that can be deployed quickly
  • Supports standard question types and conditional logic typical of Jotform forms

Where it falls short

  • Static question set with no adaptive AI follow-up to probe specific incidents
  • Not tailored to sales-specific contexts like quota pressure or coaching cadence
  • No automated per-response quality scoring or AI-generated behavioral reconstruction

SurveyMonkey

Leadership Style Survey Template

A ready-to-use leadership style survey template from a well-established survey platform, likely covering general leadership traits and satisfaction. It's a broad leadership assessment rather than one built around sales-specific dynamics like quota pressure or coaching frequency. Backed by SurveyMonkey's analytics and benchmarking tools, but static in format.

What it does well

  • Backed by SurveyMonkey's established survey distribution and analytics tools
  • Fielding-ready template with standard reporting dashboards
  • Likely benefits from broad benchmark data given SurveyMonkey's large template library

Where it falls short

  • No adaptive AI interview to reconstruct specific manager-employee moments
  • Not customized for sales team pressures like quota-driven communication
  • Lacks transparent, published prompt-level methodology or automated quality scoring

Typeform

Leadership Style Questionnaire Template

A conversational-style, fielding-ready template from Typeform, likely emphasizing a smoother respondent experience with one-question-at-a-time flow. It appears to be a general leadership questionnaire rather than one designed around sales quota pressure or coaching cadence. Good for engagement, but still a fixed question set with no follow-up probing.

What it does well

  • Typeform's conversational UI likely improves respondent engagement and completion rates
  • Fielding-ready and easy to brand/customize
  • Supports logic jumps for basic personalization within a fixed question set

Where it falls short

  • No adaptive AI follow-up questioning to dig into a specific recent incident
  • Not tailored to sales-specific concerns like quota pressure or coaching frequency
  • No automated quality scoring or AI-generated synthesis report of open-ended responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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