Q01
Message
All templates
Non-Profit Corporate Sponsorship Satisfaction & Renewal Survey
Measures how corporate and organizational sponsors experience your non-profit's communication, recognition, and event execution, and gauges renewal or upgrade intent. Built for development and partnerships teams, with an AI follow-up interview that digs into the real reasons behind a sponsor's loyalty or hesitation, not just the score.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which sponsorship level best describes your organization's current commitment? (Template note: replace tier names with your organization's actual sponsorship levels before launching.)
- (Replace with your top sponsorship tier, e.g., Gold)
- (Replace with your mid tier, e.g., Silver)
- (Replace with your entry tier, e.g., Bronze)
- In-kind or product sponsor
- Other
Q03
Multiple ChoiceRequired
What was the primary reason your organization chose to sponsor us?
- Alignment with our company's mission or values
- Brand visibility in our target community
- Employee engagement or volunteer opportunities
- Client or partner relationship building
- Tax benefits
- Personal connection of a leader or founder
Q04
MatrixRequired
Please rate your experience with each part of the sponsorship so far.
5 rows × 5 columns
- Communication and updates about how your sponsorship helps
- Recognition and visibility for your organization
- Execution of the sponsored event(s) or program(s)
- Reporting on impact and outcomes
- Responsiveness of our staff
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Best–Worst Trade-off (MaxDiff)Required
Of the benefits sponsors typically receive, which matter most and least to your organization?
- Logo placement on event materials and website
- Complimentary event tickets or invitations
- Employee volunteer opportunities
- Media or press mentions
- Networking with other sponsors or community leaders
- Detailed reports on impact and outcomes
- Speaking or presentation opportunities at events
- Co-branded marketing materials
Pick best & worst per setBest:Most valuable to our organizationWorst:Least valuable to our organization
Q06
Opinion ScaleRequired
How likely are you to recommend sponsoring (Replace with organization name) to another business or organization? (Template note: insert your organization's name.)
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
AI Interview
Probe the reasoning behind the respondent's recommendation likelihood score: what specifically has made the sponsorship feel worthwhile (or not), which single interaction or moment most shaped their view, and what would need to change for a lukewarm or low scorer to become an enthusiastic advocate. If they reference a specific benefit or staff interaction, ask them to describe it concretely.
Q08
Multiple ChoiceRequired
How likely is your organization to renew or increase its sponsorship for the next term?
- Definitely will not renew
- Likely to decrease sponsorship
- Likely to renew at the same level
- Likely to increase sponsorship
- Not yet decided
Q09
Rating Scale
How would you rate the visibility and recognition materials you received (e.g., banners, website listing, social media mentions)?
Range: 1 – 5
Min:PoorMax:Excellent
Q10
Long Text
What's one change that would most increase the value of your sponsorship going forward?
Q11
Multiple Choice
How many employees does your organization have?
- 1-50
- 51-250
- 251-1000
- 1000+
- Prefer not to say
Q12
Multiple Choice
Which industry best describes your organization?
- Financial services
- Technology
- Retail or consumer goods
- Healthcare
- Manufacturing
- Professional services
- Other
- Prefer not to say
Q13
Message
That's everything — thank you for your time and your support! Your feedback goes directly into how we plan sponsor communications, recognition, and benefits for the year ahead.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single satisfaction score with an AI follow-up interview that adaptively probes the real reasons behind a sponsor's recommendation likelihood, not just the number they give
- Combines quantitative benchmarking (matrix rating of sponsorship experience, rating of visibility/recognition materials, opinion-scale recommendation score) with a max-diff exercise that forces sponsors to prioritize which benefits actually matter most
- Explicitly separates satisfaction from intent by asking about renewal/upgrade likelihood as its own question, then uses the open-ended long-text and AI interview to surface concrete changes that would increase sponsorship value
- Frames the whole flow with warm chat-message intro/outro copy suited to a partnerships team's tone, while still capturing firmographic context (employee count, industry) for segmenting sponsor feedback
QuestionPro
Non Profit Sponsorship Survey Questions + Sample Questionnaire TemplateThis page reads as a sample question bank and guidance article for non-profit sponsorship surveys rather than a single ready-to-field instrument. It's useful for question ideas but likely requires assembly into a working survey via QuestionPro's builder. Coverage skews toward general sponsorship questions rather than a dedicated renewal-intent flow.
What it does well
- Broad library of sample sponsorship-related questions to draw from
- Backed by an established survey platform with reporting and distribution tools
Where it falls short
- No adaptive AI follow-up interview to probe the reasoning behind a sponsor's score
- No automated per-response quality scoring or transparent prompt methodology
- Presented as a sample questionnaire/guide rather than a purpose-built, deploy-ready renewal survey
Typeform
Sponsorship Satisfaction Survey TemplateA conversational, one-question-at-a-time template aimed directly at sponsorship satisfaction, making it a genuine like-for-like comparison. It's a static question flow, so any deeper insight into renewal drivers depends entirely on the fixed questions the respondent sees. Typeform's known strengths are its polished UI and completion rates, not adaptive probing.
What it does well
- Clean, conversational respondent experience typical of Typeform's design
- Purpose-built for sponsorship satisfaction, so directly on-topic
- Easy to customize branding and question wording
Where it falls short
- Static question set with no adaptive AI follow-up to dig into why a sponsor is satisfied or hesitant
- No voice AI interview option or guided screen-share tasks
- No automated quality scoring of open-ended responses
SurveyMonkey
Sponsorship Form TemplateSurveyMonkey's template is a generically named sponsorship form, and it's unclear from the page whether it's tuned specifically for satisfaction/renewal versus broader sponsorship data collection (e.g., interest or application info). It's a solid, editable starting point on an established platform, but reads more general-purpose than QuestionPunk's renewal-focused instrument. Treat it as a fielding-ready template, not a guide.
What it does well
- Backed by SurveyMonkey's mature survey infrastructure and analytics dashboard
- Quick to customize and deploy given its template library format
Where it falls short
- No adaptive AI interview or voice AI option to explore renewal hesitation in depth
- Static form structure with no automated quality scoring on open responses
- No transparency into any underlying question logic or methodology beyond the fixed template
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.