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Online Recruitment & Candidate Experience Survey

Captures how candidates actually experience your online hiring process — from finding the posting to receiving a decision — including friction points, communication gaps, and employer brand impact. An AI follow-up interview reconstructs the specific moment that shaped their impression, not just a generic rating.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your experience applying with us online! Your feedback helps us make the hiring process smoother for future candidates. This should take about 8 minutes, and your responses will be kept confidential.

Q02
Multiple ChoiceRequired

Which channel led you to this job opportunity?

  • Company careers website
  • LinkedIn
  • Job board (e.g., Indeed, Glassdoor)
  • Employee referral
  • Recruiter outreach
  • Social media
Q03
Opinion ScaleRequired

How clear was the job posting about the role's responsibilities and requirements?

Scale: 1 – 5
Min:Very unclearMax:Very clear
Q04
Rating ScaleRequired

How easy was it to complete the online application itself (forms, uploads, account creation)?

Range: 1 – 5
Min:Very difficultMax:Very easy
Q05
Matrix

Please rate each part of your recruitment experience:

5 rows × 5 columns
  • Online application portal
  • Communication/updates during the process
  • Interview scheduling
  • Assessment or skills test
  • Interviewer preparedness
Columns: Poor · Below average · Average · Good · Excellent
Q06
Opinion ScaleRequired

Based on this recruitment experience, how likely are you to recommend applying to (Replace with Company Name) to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
Multiple ChoiceRequired

What was the single biggest source of friction in your application process?

  • Unclear job requirements
  • Slow response times
  • Confusing online application system
  • Too many steps or interview rounds
  • Lack of communication or status updates
  • Technical issues with the portal
  • None — the process was smooth
Q08
AI Interview

Reconstruct the specific moment that most shaped this candidate's overall impression — anchor on the friction point they selected and the recommendation score they gave. Ask what exactly happened, when in the process it occurred, and what a better experience would have looked like. If they said the process was smooth, probe what stood out positively and whether anything still felt slow or unclear even if not a dealbreaker.

Q09
Multiple ChoiceRequired

What was the outcome of your application?

  • Received and accepted an offer
  • Received an offer but declined
  • Rejected after one or more interviews
  • Rejected without an interview
  • Withdrew my application
  • Still in process
Q10
Long Text

If you could change one thing about our online recruitment process, what would it be?

Q11
Number

Roughly how many days passed between submitting your application and receiving a final decision (or today, if still in process)?

Q12
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Message

That wraps up the survey — thank you for your honesty! Your answers will feed directly into a report on where our online recruitment process succeeds and where we need to improve for future candidates.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Uses an AI follow-up interview to reconstruct the specific moment that shaped the candidate's impression, rather than stopping at a generic rating
  • Combines structured metrics (opinion scales, a matrix rating of each recruitment stage, a numeric time-to-decision question) with open-ended and conversational follow-up for richer context
  • Pinpoints friction with a direct multiple-choice question on the biggest source of friction, then lets the AI probe deeper only where it matters
  • Captures the full funnel from channel discovery through outcome and employer-brand recommendation likelihood, with transparent chat-style framing for respondents

SurveyMonkey

Online Employee Recruitment Survey Template

A standard fielding-ready template covering recruitment channel effectiveness and applicant impressions with SurveyMonkey's usual question bank and reporting. It's built for broad benchmarking rather than reconstructing individual candidate moments. Good for quick deployment but relies on fixed question sets.

What it does well

  • Ready-to-use template backed by a mature survey platform
  • Established reporting and benchmarking tools
  • Easy distribution across channels

Where it falls short

  • No adaptive follow-up questioning — every respondent gets the same static items regardless of answers
  • No voice interview or screen-share task option for candidates to demonstrate friction points
  • No transparent, per-question prompt methodology or automated qualitative scoring of open responses

SurveySparrow

Candidate Experience Survey Template

A conversational-style template focused on candidate experience feedback, leveraging SurveySparrow's chat-like survey format. It emphasizes a friendlier respondent experience but still uses predetermined question flows. There's no indication of AI-driven follow-up probing into specific moments.

What it does well

  • Conversational, chat-style survey format improves completion rates
  • Purpose-built for candidate experience feedback
  • Mobile-friendly presentation

Where it falls short

  • Conversational UI is scripted, not adaptive — it cannot dynamically probe a candidate's specific answer with AI-generated follow-ups
  • No voice AI interview or guided screen-share task capability
  • No automated per-response quality scoring of qualitative answers

Jotform

Candidate Experience Survey Form Template

A customizable form-builder template for gathering candidate experience feedback, well suited to quick setup and integration with Jotform's broader form ecosystem. It's a static form rather than an interview experience, so all respondents see the same fixed questions. Strong for basic data collection, weaker for narrative depth.

What it does well

  • Highly customizable form fields and design via Jotform's builder
  • Easy integrations with other Jotform workflows and apps
  • Simple setup for teams already using Jotform

Where it falls short

  • Static form structure with no adaptive AI follow-up interview to explore a candidate's specific experience
  • No voice-based interview option
  • No automated quality scoring or auto-generated qualitative reports beyond standard form analytics

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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