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Customer Product & Service Review Collection Survey

Gathers star ratings, structured feedback on quality, service, and value, and a publishable written review from recent customers. An AI follow-up interview digs into the specific moment behind their score, turning vague ratings into quotable, credible reviews for your site, app store, or marketplace listings.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for being a customer! We'd love to turn your experience into a review that helps other people decide. This takes about 7 minutes, and at the end you can choose whether we publish anything you share.

Q02
Opinion ScaleRequired

How likely are you to recommend us to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q03
Rating ScaleRequired

Overall, how would you rate your experience with us?

Range: 1 – 5
Min:Very poorMax:Excellent
Q04
Multiple Choice

Which parts of the experience did your feedback touch on? Select all that apply.

  • Product quality
  • Customer service
  • Delivery or shipping
  • Price or value for money
  • Ease of ordering or setup
  • Website or app experience
Q05
MatrixRequired

How much do you agree with each statement about your recent experience?

4 rows × 5 columns
  • The product/service met my expectations
  • Customer service was helpful when I needed it
  • It was fair value for the price
  • The overall process was easy
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
AI Interview

Anchor on the rating and statements this respondent just gave and ask them to walk through one specific moment that shaped it — what happened, when, and what stood out. If the score was very high, probe what almost went wrong or what would make it even better; if it was low or mixed, probe exactly where things fell short and what resolution (if any) they experienced. Get concrete, quotable detail rather than general impressions.

Q07
Long TextRequired

In your own words, write a short review describing your experience. Feel free to mention specifics — what you used it for, what worked, what didn't.

Q08
Consent

May we publish your review (and star rating) publicly on our website, app store listing, or marketing materials?

Q09
Short Text

If we publish your review, what name or nickname should we display? (Leave blank to show as 'Anonymous customer'.)

Q10
Multiple Choice

How long have you been a customer?

  • Less than 1 month
  • 1-6 months
  • 6-12 months
  • 1-3 years
  • More than 3 years
Q11
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Message

Thank you for sharing your experience! Your rating and any published review help future customers make confident decisions, and your detailed feedback goes straight to the team working on improvements.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Pairs quantitative signals (star rating, recommend-likelihood scale, and a statement matrix) with an AI follow-up interview that asks the respondent to walk through the specific moment behind their score, turning a flat rating into a quotable story.
  • Includes a built-in publishing workflow — consent to publish and a display-name field — so a review is fielding-ready for your website, app store, or marketplace listing without extra steps.
  • Captures context (tenure as a customer, age range, which parts of the experience the feedback touches on) so published reviews can be filtered or segmented credibly.
  • Closes the loop with on-brand chat messages thanking the customer and explaining how their feedback/review will be used, keeping the experience conversational rather than a cold form.

SurveyMonkey

Customer Review Template

A ready-to-field static template for collecting customer reviews, backed by SurveyMonkey's broad distribution and reporting tools. It's a fixed question set aimed at general review collection rather than a system that adapts to each respondent's answers. Good for quick deployment but not built specifically around producing publishable, quote-ready testimonials.

What it does well

  • Quick to deploy given SurveyMonkey's mature survey infrastructure and reach
  • Backed by established analytics and reporting dashboards
  • Likely simple to customize question wording for different business types

Where it falls short

  • Static question flow with no adaptive AI follow-up to probe the reasoning behind a rating
  • No transparent, inspectable prompt logic since there's no AI interview layer
  • No built-in mechanism geared toward turning a score into a ready-to-publish quote or review

QuestionPro

Service Evaluation Survey Questions + Sample Questionnaire Template

This page reads more like a guide and sample question bank for service evaluation than a single fielding-ready template — it's oriented toward giving question ideas and structure rather than a packaged survey you launch as-is. Useful as a reference for what to ask about service quality, but requires assembly work before deployment. No mention of adaptive interviewing or review-publishing features.

What it does well

  • Broad sample question library covering multiple service-evaluation angles
  • Backed by QuestionPro's established survey platform and logic features
  • Useful as a reference for question wording and structure

Where it falls short

  • Presented as a sample questionnaire/guide rather than a ready-to-field template
  • No adaptive AI follow-up interview to dig into the specific moment behind a score
  • No built-in consent/publishing flow for turning responses into public reviews

SurveySparrow

Customer Service Feedback Survey Template

A conversational-style feedback template that fits SurveySparrow's chat-like survey format, likely improving completion rates through its UI. The question flow is still fixed once designed, without true adaptive probing based on a respondent's specific answer. It's positioned as general service feedback rather than a review-publishing pipeline.

What it does well

  • Conversational chat-style UI that can feel more engaging than a static form
  • Fits within SurveySparrow's broader survey and feedback platform
  • Likely mobile-friendly given the conversational format

Where it falls short

  • No adaptive AI interview that follows up dynamically on a given rating or comment
  • No transparent prompt-level methodology available to inspect
  • No dedicated consent/display-name flow for turning feedback into a publishable review

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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