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Online Donation Experience & Motivation Survey

Measures how donors experience your online giving flow — from what motivates them to give to where friction and mistrust creep in — for nonprofits and fundraising teams optimizing donation pages and campaigns. An AI follow-up interview digs into the specific moment a donor almost didn't complete their gift, surfacing fixable friction that closed-ended questions miss.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks so much for taking a few minutes to share your experience donating online! Your feedback helps us make giving easier and more transparent. This should take about 5 minutes.

Q02
Multiple ChoiceRequired

How did you make your most recent online donation to this organization?

  • Directly on the organization's website
  • Through a link in an email
  • Through a social media post or ad
  • Through a peer-to-peer or crowdfunding page
  • By text message (text-to-donate)
  • Other
Q03
Opinion ScaleRequired

How easy was it to complete your donation from start to finish?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q04
Multiple ChoiceRequired

In the last 12 months, how many times have you donated online to this organization?

  • None
  • Once
  • 2-3 times
  • 4 or more times
Q05
Point AllocationRequired

Thinking about why you decided to give, distribute 100 points across these reasons based on how much each one influenced your decision.

  • Trust in the organization
  • Personal connection to the cause
  • Tax deduction benefit
  • Influence from friends, family, or social media
  • Urgency of the campaign or appeal
Allocate 100 points
Q06
MatrixRequired

Please rate your agreement with each statement about your donation experience.

4 rows × 5 columns
  • The donation form loaded quickly
  • The available payment options met my needs
  • I felt confident my payment information was secure
  • The confirmation or thank-you message felt personal
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Rating ScaleRequired

How likely are you to donate to this organization again?

Range: 1 – 5
Min:Not at all likelyMax:Extremely likely
Q08
Best–Worst Trade-off (MaxDiff)

Which of these improvements would matter most to you, and which would matter least, when donating online?

  • Faster checkout with fewer form fields
  • More payment methods (e.g., PayPal, Apple Pay, digital wallets)
  • Easy option to set up recurring monthly giving
  • Clearer reporting on how funds are used
  • Faster delivery of tax receipts
  • Better mobile phone experience
  • Ability to donate in honor or memory of someone
Pick best & worst per setBest:Matters mostWorst:Matters least
Q09
Multiple Choice

Did you run into any of the following issues while donating online? Select all that apply.

  • Too many form fields to fill out
  • Confusing or delayed tax receipt
  • Payment was declined or failed
  • Page loaded slowly
  • Concerns about payment security
  • Other
Q10
AI Interview

Reconstruct the single moment during the respondent's most recent donation that came closest to making them abandon or hesitate — what were they trying to do, what confused or slowed them down, and how did they push through (or not)? If they rated their likelihood to donate again as low, probe specifically what would need to change for them to give again; if they reported no issues, ask what almost made them stop trusting the process at any point.

Q11
Multiple Choice

Which range best describes your total charitable giving in a typical year? (Optional)

  • Under $50
  • $50-$249
  • $250-$999
  • $1,000 or more
  • Prefer not to say
Q12
Dropdown

Which age range do you fall into? (Optional)

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Message

That wraps things up — thank you for your generosity and your honesty! Your responses will be used to fix friction points in our donation process and improve how we communicate the impact of your gift.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that reconstructs the exact moment a donor almost abandoned their gift, surfacing specific friction points that closed-ended questions can't reach
  • Combines quantitative rigor (constant-sum motivation split, matrix agreement ratings, max-diff prioritization of improvements) with open-ended depth in one flow
  • Captures both behavioral history (donation frequency, giving channel, issues encountered) and forward-looking intent (likelihood to give again) for a full donor-experience picture
  • Uses transparent, published prompts and automated per-response quality scoring, then rolls everything into an auto-generated report — no manual coding of open-ends required

Jotform

Online Donation Form Template

This is a payment-collection form for accepting online donations, not a survey measuring donor experience or motivation. It's useful for processing gifts but doesn't ask donors reflective questions about friction, trust, or giving decisions. Good as a checkout tool, not a research instrument.

What it does well

  • Purpose-built for collecting actual donation payments online
  • Drag-and-drop form builder likely familiar to nonprofit staff
  • Part of a broad template library so it's easy to find and customize quickly

Where it falls short

  • No mechanism to probe why donors give or where they hesitate
  • Static form fields only — no adaptive follow-up questioning
  • No built-in scoring or reporting on donor experience quality

SurveySparrow

Online Donation Form Template for Secure Contributions

Despite being hosted on a survey platform, this template is framed around securely collecting contributions rather than surveying the donor's experience afterward. It may offer a more conversational form UI than a typical payment page, but it isn't built to diagnose motivation or friction in the giving flow.

What it does well

  • Conversational, chat-style form format may feel warmer than a plain payment form
  • Positioned around security/trust messaging during the giving transaction
  • Comes from a platform with broader survey/form tooling available

Where it falls short

  • No adaptive AI interviewing to dig into specific friction moments
  • Appears focused on the transaction itself, not post-donation reflection or motivation analysis
  • No published methodology or per-response quality scoring

Typeform

Online Donation Form Template

Another donation collection form rather than a donor-experience survey — it's designed to take a gift, not to understand what almost stopped someone from giving. Typeform's conversational one-question-at-a-time style is pleasant, but the template itself doesn't include experience, trust, or motivation questions.

What it does well

  • Polished, conversational one-question-at-a-time interface
  • Strong design/branding customization typical of Typeform forms
  • Easy to embed on a donation page for a smooth giving experience

Where it falls short

  • No AI-driven follow-up or voice interview option to explore hesitation moments
  • Fixed question set with no adaptive probing based on donor answers
  • No automated scoring or synthesized report on experience quality

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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