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5K Run Registration & Participant Experience Survey

Captures why runners signed up for your 5K, how smooth their registration felt, and which race-day logistics matter most to them — built for race directors, event marketers, and charity partners planning future runs. The AI follow-up digs into any registration friction and the real motivation behind the signup, not just the option they clicked.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for registering for (Replace with race name) 5K! We'd love a few minutes of your time to make race day (and next year's registration) even better. About 8 minutes.

Q02
Multiple Choice

How did you hear about this 5K?

  • Social media
  • Friend or family
  • Email newsletter
  • Local running club
  • Charity partner
  • Race directory or website
Q03
Multiple ChoiceRequired

Have you run this 5K before?

  • No, this is my first time running this event
  • Yes, I've run it once or twice before
  • Yes, I've run it three or more times
  • This is my very first 5K ever
Q04
Multiple ChoiceRequired

What's the main reason you signed up for this race?

  • Personal fitness goal
  • Supporting a cause or charity
  • Social - running with friends or family
  • Competitive time goal
  • Training for a longer race
Q05
Opinion ScaleRequired

How easy was the online registration process?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q06
MatrixRequired

How important is each of the following to your race-day experience?

5 rows × 5 columns
  • Packet pickup process
  • Parking availability
  • Course support (water stations, medical)
  • Post-race food and amenities
  • Day-of communication (texts/emails)
Columns: Not important · Slightly important · Important · Very important · Essential
Q07
Dropdown

What's your race-day t-shirt size?

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Q08
Multiple Choice

What's your goal finish time for this race?

  • Under 25 minutes
  • 25-30 minutes
  • 30-35 minutes
  • 35-40 minutes
  • 40-45 minutes
  • Over 45 minutes / just finishing
  • Not tracking time
Q09
AI Interview

Probe the respondent's registration experience in detail: if they rated ease below 5 on the registration scale, ask exactly which step caused friction (payment, waiver, size selection, site speed, confusing pricing) and whether they abandoned and came back. Also unpack their stated motivation for signing up — ask what would make them upgrade to a longer race, bring a friend next time, or skip this event entirely next year. Anchor follow-ups on their stated experience level with this specific race.

Q10
Rating ScaleRequired

How likely are you to recommend this race to a friend?

Range: 1 – 5
Min:Not likelyMax:Extremely likely
Q11
Short Text

Any accommodations we should know about (dietary restrictions, mobility needs, allergies)?

Q12
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Message

That's everything — thank you! Your answers help us fix registration hiccups and plan a better race-day experience for you and everyone else on the start line.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Opens and closes with friendly chat-style messages that frame the survey around a specific race (not a generic form), keeping registrants engaged
  • Goes beyond a single ease-of-registration rating (opinion scale) by triggering an AI follow-up interview that digs into exactly what caused friction when someone rates the process poorly
  • Separates 'what box they picked' from 'why they really signed up' — the main-reason multiple choice is paired with adaptive AI probing into true motivation, not just the selected option
  • Covers full race-day planning needs in one flow — logistics-priority matrix, t-shirt size, goal finish time, accommodations/accessibility notes, and demographics — so race directors get both experience data and operational data in a single instrument

SurveyMonkey

Workshop Registration Form Template

A ready-to-field registration form template, but built for workshops/classes rather than race or athletic events — question set would need heavy reworking for 5K-specific logistics like corrals, t-shirt sizing, or pace goals. It's a static form, not an experience-and-motivation research instrument.

What it does well

  • Fielding-ready template with SurveyMonkey's established form-building and distribution tools
  • Simple, familiar registration-form structure for quick setup

Where it falls short

  • Static question list with no adaptive follow-up to probe registration friction or real motivation behind signup
  • Not built for race-day logistics (bib pickup, t-shirt size, goal pace) — generic workshop framing
  • No automated per-response quality scoring or published prompt methodology

SurveySparrow

Event Registration Form Template: Collect Registrations and Manage Attendees Online

A generic event registration and attendee-management template, positioned around collecting signups rather than diagnosing signup motivation or registration friction. Useful as a basic sign-up form but not tailored to race-day specifics or post-registration experience research.

What it does well

  • Conversational form style (SurveySparrow's known chat-like UI) can feel more personal than a plain form
  • Framed around attendee management, so likely includes basic logistics fields for any event type

Where it falls short

  • No adaptive AI interview to explore why friction occurred or what really drove signup — just fixed questions
  • Not race-specific (no t-shirt size, goal finish time, or race-day priority matrix out of the box)
  • No automated response quality scoring or transparent AI prompt disclosure

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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