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Public Trust & Adoption of Self-Driving Cars

Measures how much people trust, understand, and would actually use self-driving cars — covering safety concerns, pricing sensitivity for autonomous features, and adoption triggers. The AI follow-up interview digs into the real reasoning behind each respondent's trust score instead of settling for a number.

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Sample questions

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14 questions · ~7 min
Q01
Message

Thanks for sharing your views on self-driving cars! This will take about 5-6 minutes and covers your experiences, concerns, and what it would take to earn your trust.

Q02
Multiple ChoiceRequired

In the last 12 months, what has been your closest experience with self-driving or partially self-driving vehicles?

  • I've ridden in or driven a car with hands-free highway driving or similar features
  • I've ridden in a fully driverless taxi or shuttle
  • I've only seen them in the news or online
  • I have no experience with them at all
Q03
Opinion ScaleRequired

Overall, how much do you trust a fully self-driving car (no human at the wheel) to safely handle everyday city and highway driving?

Scale: 0 – 10
Min:Do not trust it at allMax:Trust it completely
Q04
MatrixRequired

How much do you agree with each statement about self-driving cars?

5 rows × 5 columns
  • I worry a self-driving car couldn't react correctly in an emergency
  • I'm concerned about who is legally responsible if a self-driving car crashes
  • I'm uncomfortable with the amount of data these cars would collect about my trips
  • I think self-driving cars would reduce drunk and distracted driving deaths
  • I would feel safer with a human driver in most situations
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Best–Worst Trade-off (MaxDiff)Required

Which of these would do the most to increase your trust in self-driving cars — and which would matter least?

  • Years of public crash-rate data showing they're safer than human drivers
  • A clear rule for who is liable in a crash (manufacturer, owner, or software company)
  • Being able to take manual control at any moment
  • Government safety certification and regular inspections
  • Seeing them operate safely in my own neighborhood for a long time
  • Lower insurance costs for self-driving vehicles
  • Transparency about how the car makes split-second decisions
Pick best & worst per setBest:Would increase my trust the mostWorst:Would increase my trust the least
Q06
Price Sensitivity (Van Westendorp)

Thinking about a monthly subscription for full self-driving capability on a car you already own, please answer the following.

  • At what monthly price would this feature be so cheap you'd question whether it's safe or reliable?
  • At what monthly price would this feature be a bargain — a great deal for what you get?
  • At what monthly price would this feature start to feel expensive, though you'd still consider it?
  • At what monthly price would this feature be too expensive to ever consider?
Q07
Multiple ChoiceRequired

Would you let a fully self-driving car take your child to school alone (with no adult in the car)?

  • Yes, without hesitation
  • Yes, but only after it had a strong long-term safety record
  • Only for short, familiar routes
  • No, not under any circumstances I can currently imagine
Q08
AI Interview

Probe the reasoning behind the respondent's trust score for fully self-driving cars: ask for a specific moment, story, or piece of information that shaped that number. If they mentioned liability, data privacy, or safety in the earlier statements, press for a concrete example of what would need to change their mind. If they said they'd never let a self-driving car take their child alone, ask what evidence (if any) could change that.

Q09
Rating ScaleRequired

How likely are you to regularly ride in or own a fully self-driving car within the next 5 years?

Range: 1 – 5
Min:Very unlikelyMax:Very likely
Q10
Message

Last, a few quick optional details to help us compare views across groups.

Q11
Multiple Choice

Which age range best describes you?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

How would you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Multiple Choice

Which best describes where you currently live?

  • Urban city center
  • Suburban area
  • Small town
  • Rural area
  • Prefer not to say
Q14
Message

That's everything — thank you! Your answers will feed into a report on public trust and pricing expectations for self-driving technology, without any personally identifying details attached.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that probes the actual reasoning behind each respondent's self-driving trust score, rather than stopping at a number
  • Combines a Van Westendorp pricing exercise for a self-driving subscription with a MaxDiff trade-off question, so pricing sensitivity and trust drivers can be analyzed together
  • Covers emotionally loaded adoption triggers (e.g., letting a fully self-driving car take a child to school alone) alongside a statement-agreement matrix and demographic breakdowns
  • Automatically compiles responses into a report on public trust and adoption, including the qualitative reasoning surfaced by the follow-up interview

SurveyMonkey

Self-driving Cars Survey Template & Questions

A ready-to-field static template covering general attitudes toward self-driving cars, built on SurveyMonkey's established survey infrastructure. It benefits from SurveyMonkey's broad distribution and analytics tools, but the questions are fixed multiple-choice/rating items with no follow-up probing. Good for quick benchmarking, less suited to understanding the 'why' behind trust scores.

What it does well

  • Backed by SurveyMonkey's mature survey distribution and analytics platform
  • Quick to deploy with pre-built question sets
  • Likely supports standard cross-tab reporting by demographics

Where it falls short

  • No adaptive AI follow-up to probe reasoning behind trust or adoption answers
  • No voice AI interview option or guided screen-share tasks
  • No published methodology on question design or scoring transparency

SurveySparrow

Self-Driving Cars Survey Template

Positioned as a 'Public Opinion Insights' template within SurveySparrow's conversational survey format, which presents questions in a chat-like flow. This improves completion experience over grid-style forms, but it remains a fixed question sequence without real-time follow-up reasoning. Useful for casual opinion pulses rather than deep trust-driver analysis.

What it does well

  • Conversational, chat-style question flow that can improve respondent engagement
  • Business-oriented template positioning aimed at market research use cases
  • Likely includes basic branching logic typical of SurveySparrow surveys

Where it falls short

  • No AI-driven follow-up interview that adapts to each respondent's trust score
  • Lacks voice AI interviews or guided screen-share tasks for richer qualitative data
  • No automated per-response quality scoring or transparent prompt methodology

Jotform

Self Driving Car Survey Form Template

A form-builder template for collecting opinions on self-driving cars, leveraging Jotform's drag-and-drop customization and integrations. It's a static form rather than an interview-style instrument, so all questions are fixed with no dynamic probing. Well suited for simple data collection, not for exploring the reasoning behind responses.

What it does well

  • Highly customizable via Jotform's drag-and-drop form builder
  • Easy integration with other Jotform apps and third-party tools
  • Simple to embed or share as a standalone form

Where it falls short

  • No adaptive AI follow-up questions to explore respondent reasoning
  • No voice AI interview capability or guided screen-share tasks
  • No automated quality scoring or auto-generated analytical report on responses

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