Q01
Message
All templates
Website Visitor Profile & Experience Survey
A short on-site intercept that profiles who is visiting your website, why they came, and whether they accomplished their goal — paired with an AI follow-up that reconstructs the actual task a visitor was trying to complete and where it broke down. Built for product and UX teams who need more than traffic analytics to understand visitor intent.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
What best describes your main reason for visiting our website today?
- Researching a product or service before buying
- Looking for pricing or plan information
- Trying to contact support or get help
- Comparing us to other options
- Reading content, blog, or resources
- Returning to complete something I started earlier
- Just browsing / no specific reason
Q03
Multiple Choice
How did you find your way to our website today?
- Search engine (e.g., Google)
- Social media
- Email or newsletter link
- Typed the address directly / bookmark
- Link from another website or article
- Recommendation from a friend or colleague
- Online ad
Q04
Multiple ChoiceRequired
Which best describes your history visiting our website?
- This is my first visit
- I've visited a few times before
- I visit regularly
Q05
Opinion ScaleRequired
How easy was it to find the information or feature you were looking for today?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q06
Multiple ChoiceRequired
Did you find what you were looking for during this visit?
- Yes, completely
- Partially
- No, not at all
- I wasn't looking for anything specific
Q07
Matrix
Please rate the following aspects of the website based on today's visit.
5 rows × 5 columns
- Site navigation and menus
- Page load speed
- Relevance of content to your needs
- Visual design and layout
- Experience on your phone or tablet
Columns: Poor · Below average · Average · Good · Excellent
Q08
AI Interview
Reconstruct the specific task the visitor was trying to complete today: what page or information they needed, the exact steps they took, and where things worked or broke down. If they said they only 'partially' found what they needed or 'no, not at all', dig into what got in the way — confusing navigation, missing content, technical issues — and what they did next (gave up, searched elsewhere, contacted support). If they were 'just browsing', ask what would have turned browsing into action.
Q09
Opinion ScaleRequired
How likely are you to recommend this website to a friend or colleague looking for something similar?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Long Text
What's one thing we could change to make this website more useful for you?
Q11
Multiple Choice
Which best describes your role?
- Individual contributor
- Manager or team lead
- Director or VP
- Executive / C-level
- Business owner / founder
- Student
- Not currently working
Q12
Dropdown
How large is the organization you work for? (If not applicable, choose 'Prefer not to say')
- Just me / solo
- 2-10 employees
- 11-50 employees
- 51-200 employees
- 201-1000 employees
- 1000+ employees
- Not applicable
- Prefer not to say
Q13
Message
Thanks so much for sharing your visit with us! Your answers help our product and design teams fix real friction points and prioritize what to build next.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond static rating questions with an AI follow-up interview that reconstructs the specific page, task, and breakdown point for each visitor, turning 'I couldn't find it' into an actionable story.
- Combines quantitative context (visit history, discovery channel, role, org size) with qualitative depth, so product and UX teams can segment friction by visitor type, not just aggregate scores.
- Includes a matrix rating of specific site aspects plus a single open-ended 'one thing to change' question, giving both structured benchmarking and prioritized qualitative input in one flow.
- Uses transparent, published prompts for the AI interview step, so teams can see exactly what was asked and why before trusting the auto-generated report.
QuestionPro
Website Visitor Profile Survey TemplateA directly comparable, ready-to-field template covering visitor profiling questions similar in scope to ours. It's a fixed-question survey without any adaptive interviewing layer, so all follow-up depth depends on pre-written questions rather than dynamic probing. Good for quick deployment if visitor segmentation alone is the goal.
What it does well
- Purpose-built template specifically for website visitor profiling, so setup is fast
- Backed by a large established survey platform with broad question-type support
Where it falls short
- Static question set with no adaptive AI follow-up to probe why a visitor struggled
- No task-reconstruction mechanism to identify exactly where a visit broke down
- No published methodology for how responses are scored or interpreted
Jotform
Visitor Experience Survey Form TemplateA customizable form template built on Jotform's drag-and-drop form builder, useful for capturing basic visitor experience feedback. It's a static form rather than an interview instrument, so open-ended answers stay as raw text with no automated follow-up. Best suited for teams that just need a simple feedback form embedded on a site.
What it does well
- Easy visual customization via Jotform's form builder
- Wide integration options typical of Jotform's ecosystem
Where it falls short
- No adaptive AI follow-up interview or voice interview option to dig into open-ended answers
- No automated quality scoring of individual responses
- No auto-generated analytical report tied to task reconstruction
Typeform
Ask your website visitors how good their experience wasA conversational-style, one-question-at-a-time template that reads well on-site and covers general UX satisfaction. Its conversational format is scripted rather than adaptive, meaning follow-up questions are pre-set and cannot branch based on live interpretation of an answer. Works well for lightweight, on-brand satisfaction capture rather than deep task diagnosis.
What it does well
- Polished, on-brand conversational UI known for high completion rates
- Simple to embed as a website intercept
Where it falls short
- No true adaptive AI interviewing — branching logic is manually pre-configured, not dynamically generated
- No screen-share or guided task capability to observe actual visitor behavior
- No per-response quality scoring or transparent prompt methodology
SurveyMonkey
Website Surveys: Questions & TemplateThis page reads more like a guide/category hub covering website survey questions and a general template, rather than a single fielding-ready visitor-profile instrument. It's useful for inspiration on question wording but requires assembly before deployment. As with the others, any qualitative answers collected are static text with no follow-up logic.
What it does well
- Backed by a well-known survey platform with strong reporting and analytics dashboards
- Provides broad question-bank guidance for building a custom website survey
Where it falls short
- Presented as a guide/collection of sample questions rather than a ready-to-field single template
- No adaptive AI or voice interview follow-up to reconstruct visitor tasks
- No automated per-response quality scoring or transparent AI prompt disclosure
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.