Q01
Message
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Supply Chain Transparency Trust & Priorities Survey
Measures how much customers trust your supply chain claims, which transparency details (sourcing, labor, environmental impact, certifications) actually matter to them, and what they'd pay for verified information — with an AI follow-up that digs into the real story behind a specific trust or mistrust moment.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 3 months, have you looked up where a product you bought from (Replace with Your Brand) was made or sourced?
- Yes, I looked it up myself
- Yes, someone else told me or I saw it mentioned
- No, but I've thought about it
- No, it hasn't crossed my mind
Q03
Opinion ScaleRequired
How much do you trust the claims (Replace with Your Brand) makes about where and how its products are made?
Scale: 1 – 7
Min:Do not trust at allMax:Trust completely
Q04
MatrixRequired
How much do you agree with each statement about (Replace with Your Brand)'s supply chain communication?
4 rows × 5 columns
- It's easy to find where products are made
- It's clear who audits factory or farm conditions
- Environmental impact information is easy to understand
- I believe the information is accurate, not just marketing
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Best–Worst Trade-off (MaxDiff)Required
When it comes to supply chain information, which of the following matters most to you, and which matters least?
- Raw material or ingredient origin
- Factory or farm labor conditions
- Environmental footprint of production
- Independent third-party certifications
- Shipping and transportation carbon footprint
- Supplier or factory diversity
- Pricing and cost breakdown
- Animal welfare standards (if applicable)
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
Price Sensitivity (Van Westendorp)
Thinking about a version of a product with fully verified, third-party-audited sourcing information attached:
- At what price would this verified version be so cheap you'd doubt the verification is real?
- At what price would this verified version be a bargain — a great deal for the transparency you're getting?
- At what price would this verified version start to feel expensive, though you'd still consider it?
- At what price would this verified version be too expensive for you to consider, regardless of the verification?
Q07
Rating ScaleRequired
Overall, how satisfied are you with how much (Replace with Your Brand) currently shares about its supply chain?
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
Multiple Choice
Which of these would you trust most to confirm a supply chain claim is true? Select all that apply.
- Independent third-party certification logos
- A traceability tool (e.g., scan a code to see the factory or farm)
- News coverage or independent journalism
- Reviews from other customers
- The brand's own website or app statements
- Government or regulatory disclosures
Q09
AI Interview
Ask the respondent to describe one specific moment when they trusted, or didn't trust, a supply chain claim from any brand — what the claim was, what made it believable or suspicious, and what they did next (bought, avoided, researched further). Anchor on their rating scale answer for trust and probe any gap between what they say matters most in the prioritization exercise and what actually drove that real moment. If they say they've never thought about it, ask what would make them start paying attention.
Q10
Long Text
Is there anything specific about how (Replace with Your Brand) products are made or sourced that you wish you knew but currently don't?
Q11
Multiple Choice
How often do you personally purchase products marketed as 'ethically sourced' or 'sustainably made', across any brand?
- Most of my purchases
- Regularly, but not most
- Occasionally
- Rarely or never
Q12
Multiple Choice
Which age range do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q13
Message
That's the last question — thank you! Your answers will help (Replace with Your Brand) decide what supply chain information to share, in what format, and where to invest in verification.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that probes the specific story behind a customer's trust or mistrust moment, going beyond static rating questions
- Combines a MaxDiff exercise and Van Westendorp pricing question to identify which transparency details (sourcing, labor, environmental impact, certifications) matter most and what verified information is worth paying for
- Pairs an opinion scale and agreement matrix on trust with a multiple-choice question on which verification sources (e.g., third-party audits) customers actually trust
- Closes with open-ended long-text and demographic questions, all rolled into an auto-generated report without requiring manual analysis
SurveyMonkey
Supply Chain Transparency Survey TemplateThis is a directly comparable, fielding-ready template covering supply chain transparency perceptions. It's built on SurveyMonkey's standard static question format, so it can capture ratings and rankings but not adapt to individual respondents. Good for benchmarking broad sentiment quickly, but shallow on the 'why' behind answers.
What it does well
- Purpose-built specifically for supply chain transparency, so questions are topically aligned
- Backed by SurveyMonkey's large-scale survey distribution and benchmarking tools
- Easy to launch quickly given SurveyMonkey's familiar template library
Where it falls short
- Static question set with no adaptive follow-up to dig into a specific trust or mistrust moment
- No built-in mechanism to test willingness-to-pay for verified information (e.g., no pricing-sensitivity question type)
- No transparent, publishable methodology showing how any follow-up or scoring logic works, since there isn't any
Jotform
Manufacturing Supply Chain Form TemplateThis is an operational data-collection form for manufacturing/supply chain logistics rather than a customer trust and perception survey, so it serves a different use case than QuestionPunk's template. It's useful for internal supply chain documentation, not for measuring customer attitudes or pricing sensitivity. Worth including only as a form-builder reference point, not a direct research competitor.
What it does well
- Flexible drag-and-drop form builder good for internal operational data capture
- Wide library of templates across many industries beyond supply chain
- Easy integrations for routing submitted form data
Where it falls short
- Built for operational/logistics data entry, not customer trust or transparency-priority research
- No adaptive AI interviewing or voice AI capability to explore a respondent's specific experience
- No per-response quality scoring or auto-generated insight reporting
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.