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Product & Service Design Feedback Survey

Captures how people actually use your product or service, which features matter most, and where the experience breaks down — with an AI follow-up that digs into the specific moment a respondent got stuck or frustrated. Built for product, UX, and service design teams shaping a roadmap.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

11 questions · ~6 min
Q01
Message

Thanks for taking a few minutes to help us improve the product/service you use! We want to understand what's working, what's not, and what to build next. About 5-6 minutes, and there are no wrong answers.

Q02
Multiple ChoiceRequired

In the last 30 days, how often have you used the product/service?

  • Daily
  • A few times a week
  • About once a week
  • A few times this month
  • Once or not at all
Q03
MatrixRequired

How would you rate the product/service on each of the following?

5 rows × 5 columns
  • Ease of use
  • Reliability (works as expected)
  • Value for the price
  • Quality of support/help when needed
  • Overall design and feel
Columns: Poor · Fair · Good · Very good · Excellent
Q04
Best–Worst Trade-off (MaxDiff)Required

From this list of possible improvements, which would matter most and least to you?

  • (Replace with feature A, e.g. faster load times)
  • (Replace with feature B, e.g. mobile app)
  • (Replace with feature C, e.g. better customer support)
  • (Replace with feature D, e.g. lower price/more flexible plans)
  • (Replace with feature E, e.g. more customization options)
  • (Replace with feature F, e.g. integrations with other tools)
  • (Replace with feature G, e.g. simpler onboarding)
Pick best & worst per setBest:Matters mostWorst:Matters least
Q05
Opinion ScaleRequired

How likely are you to recommend this product/service to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Multiple Choice

Which best describes the main job you're using this product/service to get done?

  • (Replace with use case A, e.g. managing daily tasks)
  • (Replace with use case B, e.g. collaborating with a team)
  • (Replace with use case C, e.g. tracking performance/data)
  • (Replace with use case D, e.g. serving my own customers)
Q07
AI Interview

Focus on the respondent's lowest-rated attribute from the ratings battery or the improvement they ranked as mattering most. Ask them to walk through the last specific time it caused a problem: what they were trying to do, exactly where it broke down, and what they did instead. If they can't recall a concrete instance, ask what would need to change for it to actually affect their decision to keep using the product/service.

Q08
Ranking

Rank these potential changes in the order you'd most want to see them shipped.

  1. (Replace with change A, e.g. redesigned dashboard)
  2. (Replace with change B, e.g. new pricing tier)
  3. (Replace with change C, e.g. faster support response)
  4. (Replace with change D, e.g. new integration)
Drag to rank
Q09
Multiple Choice

Which best describes your role?

  • Individual contributor
  • Team lead / manager
  • Director / senior leader
  • Owner / founder
  • Prefer not to say
Q10
Multiple Choice

How large is your organization?

  • Just me
  • 2-10 people
  • 11-50 people
  • 51-200 people
  • 201+ people
  • Prefer not to say
Q11
Message

That's everything — thank you! Your ratings and comments will feed directly into our product roadmap and design priorities for the next release.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a ratings battery (multiple-choice usage frequency, attribute matrix, opinion-scale recommend question) plus an AI follow-up interview that automatically targets each respondent's lowest-rated attribute or point of friction, instead of leaving that detail unexplored
  • Combines quantitative prioritization tools (MaxDiff and ranking exercises on possible improvements) with open-ended probing, so you get both 'what matters most' and 'why' in one flow
  • Segments responses by job-to-be-done, role, and organization size, so roadmap priorities can be cut by user segment, not just averaged across everyone
  • Automatically compiles ratings, rankings, and AI-probed comments into a single report, with transparent, viewable prompts for how the follow-up questioning worked

QuestionPro

Product/Service Design Survey Template

A fielding-ready survey template covering product/service design feedback, comparable in scope to standard satisfaction and usage surveys. It relies on fixed question sets rather than dynamic probing, so follow-up depends on how many optional open-text boxes are built in manually. Reporting is handled through QuestionPro's standard analytics dashboards.

What it does well

  • Purpose-built template specifically for product/service design feedback
  • Backed by an established survey platform with broad question-type support and analytics
  • Likely customizable within QuestionPro's builder before fielding

Where it falls short

  • No adaptive AI interview that follows up on a respondent's specific low-rated attribute or moment of frustration
  • No voice AI interview option
  • No published per-response quality scoring or transparent AI prompt methodology

Jotform

Product Design Questionnaire Form Template

A static form template for gathering product design questionnaire responses, built on Jotform's general-purpose form builder. It's easy to customize and embed but functions as a fixed question set rather than a survey engine with branching interview logic. Good for simple intake, less suited to deep exploratory feedback.

What it does well

  • Simple, quick-to-deploy form builder with drag-and-drop customization
  • Broad library of integrations typical of Jotform's ecosystem
  • Low barrier to entry for teams wanting a basic feedback form

Where it falls short

  • Static question list with no adaptive AI follow-up probing on frustration points
  • No voice AI interview or guided screen-share task capability
  • No automated per-response quality scoring or auto-generated insight reports

SurveySparrow

Product Design Survey Questionnaire

A conversational-style survey template aimed at product design feedback and market research, fitting SurveySparrow's chat-like UI strength. It offers a more engaging respondent experience than plain forms but still uses pre-set question flows rather than AI-generated follow-ups tailored to each answer. Reporting relies on SurveySparrow's standard dashboards.

What it does well

  • Conversational UI designed to feel more engaging than a traditional form
  • Positioned for market research use cases beyond just internal feedback
  • Supports typical question types (rating, choice, ranking) for design feedback

Where it falls short

  • No adaptive AI interview digging into a respondent's specific low-rated attribute or breakdown moment
  • No voice AI interview option
  • No transparent, published AI prompt methodology or automated quality scoring per response

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