Q01
Message
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Insurance Spending, Coverage & Shopping Behavior Survey
Maps what insurance policies people carry, how much they spend and on what, and how they perceive value and price fairness — with an AI follow-up interview that uncovers the real trigger behind a recent or considered provider switch, not just the stated reason.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which of the following insurance policies do you currently pay for?
- Auto insurance
- Homeowners or renters insurance
- Health insurance
- Life insurance
- Pet insurance
- Travel insurance
- Disability insurance
- None of these
Q03
Point AllocationRequired
Thinking about your total monthly insurance spending, how is it split across these categories? (Should add up to 100)
- Auto
- Home / Renters
- Health
- Life
- Other
Allocate 100 points
Q04
Opinion ScaleRequired
Overall, how would you rate the value you get for what you pay in insurance premiums?
Scale: 1 – 7
Min:Very poor valueMax:Excellent value
Q05
Multiple ChoiceRequired
In the last 12 months, have you switched providers for any of your insurance policies?
- Yes, I switched at least one policy
- No, but I'm currently considering it
- No, and I haven't considered it
Q06
Multiple Choice
In the last 12 months, how many times did you actively compare quotes from other insurers?
- Never
- Once
- Two or three times
- Four or more times
Q07
Price Sensitivity (Van Westendorp)
Thinking about a standard auto insurance policy with typical coverage limits, tell us your price thresholds.
- At what annual premium would this auto insurance policy be so cheap you'd doubt its quality or coverage?
- At what annual premium would this auto insurance policy feel like a bargain for the coverage you get?
- At what annual premium would this auto insurance policy start to feel expensive, though still worth considering?
- At what annual premium would this auto insurance policy be so expensive you would not buy it?
Q08
Best–Worst Trade-off (MaxDiff)Required
When choosing or renewing an insurance policy, which of these factors matter most to you, and which matter least?
- Monthly or annual premium price
- Breadth of coverage
- Speed and ease of filing claims
- Customer service quality
- Discounts for bundling policies
- Reputation and financial stability of the insurer
- Digital tools for managing my policy
- Deductible amount
Pick best & worst per setBest:Matters mostWorst:Matters least
Q09
MatrixRequired
Thinking about your primary insurance provider, how much do you agree with each statement?
5 rows × 5 columns
- They are transparent about how pricing is determined
- Claims are processed quickly and fairly
- My premium has increased without a clear explanation
- Customer service is responsive when I need help
- I fully understand what my policy actually covers
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q10
AI Interview
Using their answer about whether they've switched providers, probe the specific trigger behind that decision: a premium increase, a bad claims experience, a life event, or a competitor's offer. If they said they're 'considering it', dig into what's stopping them from actually switching — hassle, uncertainty about savings, or loyalty. If they haven't switched despite low satisfaction with value, explore what they perceive as the cost of switching (time, paperwork, losing bundling discounts) versus the potential savings.
Q11
Multiple Choice
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Multiple Choice
What is your approximate annual household income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q13
Message
That's everything — thank you! Your responses will help us understand how people experience insurance costs and value, and what actually drives switching decisions.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single policy type: a constant-sum question maps how monthly spend actually splits across all the policies someone carries, not just one line item.
- Uses a Van Westendorp price-sensitivity module on a standardized auto policy to quantify what people consider fair vs. too expensive, alongside a straight value-for-money rating.
- Pairs a MaxDiff on decision factors and a matrix on trust/agreement with the current provider so you see both what people say matters and how they rate their insurer against it.
- The AI follow-up interview digs into the real trigger behind a recent or considered provider switch — surfacing the actual reason (price shock, bad claim experience, a nudge from a friend, etc.) instead of settling for the checkbox reason given in a closed-ended question.
QuestionPro
Health insurance coverage survey questions + sample questionnaire templateThis is primarily a question-bank/guide page with sample questions for health insurance coverage and satisfaction, rather than a single ready-to-field survey. It's a reasonable starting point for researchers who want to build their own survey but requires manual assembly and customization. Scope is narrower than ours — it centers on health insurance coverage and satisfaction, not cross-category spending or shopping/switching behavior.
What it does well
- Large, established survey platform with broad question-library resources
- Sample questions cover general coverage and satisfaction themes that researchers can adapt
- Backed by a mature survey-building toolset for distribution and basic analysis
Where it falls short
- Presented as a static question list/guide, not an adaptive interview — no mechanism to probe deeper on any single answer
- No automated per-response quality scoring or transparent prompt methodology
- Focused on health insurance specifically, not the broader multi-policy spending and shopping behavior this template covers
SurveyMonkey
Insurance Expenses Survey TemplateA ready-to-field static template focused on insurance expenses, which overlaps directly with the spending side of our topic. It's easy to deploy quickly on a widely-used platform, but it's built as a fixed questionnaire with no mechanism to adapt based on individual answers. It also doesn't appear to address the 'why' behind switching providers in any depth.
What it does well
- Fielding-ready template that can be launched quickly on a familiar, widely-used platform
- Directly addresses insurance expense tracking, aligning with the spending half of this topic
- Simple to customize using SurveyMonkey's standard template editor
Where it falls short
- Static question set with no adaptive AI follow-up to probe individual responses
- No voice AI interview option or automated quality scoring of open-ended answers
- No structured mechanism (e.g., price-sensitivity or trade-off modules) for measuring perceived value or price fairness
SurveySparrow
Car Insurance Survey TemplateA conversational-style, fielding-ready template, but scoped specifically to car insurance rather than overall insurance spending and coverage across policy types. Its chat-like format is good for completion rates but is still a fixed script rather than a genuinely adaptive interview. Useful if the research question is auto-insurance-only, but narrower than a full spending/shopping-behavior study.
What it does well
- Conversational, chat-style survey UI that can feel more engaging than a standard form
- Purpose-built for auto insurance, so questions are tailored to that vertical
- Fielding-ready template requiring minimal setup
Where it falls short
- Limited to car insurance, not the broader cross-policy spending and shopping behavior this template covers
- Chat-style format is scripted, not adaptive — it doesn't probe the actual reason behind a provider switch beyond pre-set questions
- No automated quality scoring, price-sensitivity modeling, or transparent AI prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.