QuestionPunkQuestionPunk
Start free
All templates

Fundraising Event Experience & Donor Motivation Survey

Captures how attendees experienced your fundraising event — pacing, program, and the ask itself — and what actually shaped their decision to give or not. Built for nonprofits and event teams who want donor-level insight beyond a satisfaction score, with an AI follow-up that reconstructs the real moment of the giving decision instead of generic ratings.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Thank you for coming to the event! We'd love your honest take on how it went and what shaped your giving decision — it takes about 8 minutes and helps us plan future events.

Q02
Multiple ChoiceRequired

Have you attended one of (Replace with Organization Name)'s fundraising events before?

  • First time attendee
  • Attended once before
  • Attended 2-3 times before
  • Attended more than 3 times before
Q03
Opinion ScaleRequired

Overall, how would you rate your experience at this event?

Scale: 1 – 7
Min:Very poorMax:Excellent
Q04
MatrixRequired

Please rate each part of the event.

5 rows × 5 columns
  • Venue and setup
  • Program flow and pacing
  • Speakers or entertainment
  • Registration and check-in process
  • Value relative to ticket price
Columns: Poor · Below average · Average · Good · Excellent
Q05
Multiple ChoiceRequired

Did you make a monetary donation at this event, beyond any ticket purchase?

  • Yes, I donated
  • No, but I considered it
  • No, I did not consider it
  • I'm not sure / it was included in my ticket
Q06
Best–Worst Trade-off (MaxDiff)Required

Thinking about what motivates you to give at events like this, which of these matter most and least to you?

  • Personal connection to someone affected by the cause
  • Trust in how the organization uses funds
  • Feeling moved by a speaker or story at the event
  • Social pressure or wanting to match others' giving
  • Tax benefits of donating
  • Being asked directly by someone I know
  • Enjoying the event enough to want to support it continuing
Pick best & worst per setBest:Most motivatingWorst:Least motivating
Q07
Multiple Choice

What, if anything, made it harder to donate at this event? Select all that apply.

  • Unclear how to donate on the spot
  • Ask amount felt too high
  • Payment process was slow or confusing
  • Wanted more information before giving
  • Already donated earlier this year
  • Didn't feel personally moved to give
Q08
AI Interview

Reconstruct the moment the respondent decided to donate (or not) at this event: what the ask looked like, what almost stopped them, and what tipped the decision either way. If they cited a specific speaker or story, ask what part of it resonated most. If they didn't donate, probe whether it was about this event specifically or their broader giving habits, and what would change their answer next time.

Q09
Opinion ScaleRequired

How likely are you to attend a similar event from this organization again?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Multiple Choice

Which of these would you be most interested in for staying involved going forward?

  • Attending next year's event
  • Volunteering at future events
  • Becoming a monthly/recurring donor
  • Following on social media or newsletter only
  • Not interested in further involvement
Q11
Long Text

Is there anything else you'd like to share about your experience at the event or your reasons for giving (or not)?

Q12
Multiple Choice

How would you describe your connection to (Replace with Organization Name)? (Template note: adjust these categories to match your donor segments before launching.)

  • Long-time donor
  • New donor
  • Volunteer
  • Board member or staff
  • Guest of a donor or volunteer
  • No prior connection - just attended
Q13
Multiple Choice

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q14
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
Message

That's everything — thank you for your time and your support! Your answers will help us plan future events and understand what makes people give.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview step that reconstructs the actual moment a respondent decided to donate (or not) — not just a satisfaction score.
  • Pairs a matrix rating of specific event parts (pacing, program, the ask) with an overall rating-scale, so you see what drove the top-line number.
  • Uses a best-worst trade-off question to rank real donor motivations plus a multiple-choice question isolating what made donating harder, giving actionable levers instead of generic ratings.
  • Extends past the ask itself with return-likelihood, ways-to-stay-involved, and connection/demographic segmentation, so results can be cut by donor type.

Jotform

Gala Dinner Fundraising Event Feedback Form Template

This is a fielding-ready static feedback form built for a gala-style fundraising event, covering general satisfaction items via Jotform's form builder. It's designed for quick deployment and customization rather than probing the specific reasoning behind a donation decision.

What it does well

  • Drag-and-drop customization within Jotform's established form builder
  • Broad integration ecosystem for distribution and data collection
  • Quick to deploy for straightforward post-event feedback

Where it falls short

  • Static question set with no adaptive follow-up to probe why someone did or didn't donate
  • No automated per-response quality scoring or AI-generated insight reports
  • No mechanism to reconstruct the actual decision moment at the ask

QuestionPro

Non Profit Event Participation Survey Questions + Sample Questionnaire Template

This is presented as a sample questionnaire/template covering general nonprofit event participation and engagement, useful as a structural starting point rather than a donation-decision-focused instrument. It sits on an established survey platform with standard reporting.

What it does well

  • Broad sample question bank covering general event participation
  • Backed by an established survey platform with analytics and reporting
  • Adaptable across various nonprofit event types, not fundraising-specific only

Where it falls short

  • Static multiple-choice/rating format with no conversational AI follow-up to reconstruct the donor's decision moment
  • No voice AI interview option or guided screen-share tasks
  • No transparent, inspectable AI prompts or automated per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free