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GDPR Consent & Preference Center UX Survey Template

Use this UX survey template to test consent copy, privacy notices, and preference center controls. Measure clarity, trust, usability, and drive GDPR compliance.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

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Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short study asks about a consent message and preference center controls. There are no right or wrong answers. Please read each item carefully and answer honestly.
Q2
Chat Message
Imagine you open an app’s preference center and see this consent text. Version A: “We use your data to personalize content and improve the app. This includes pages you view, items you buy, device type, and your approximate city-level location. We do not collect precise GPS, your contacts, or payment card numbers. You can change choices anytime. Essential uses for security and functionality can’t be turned off. See details.” Version B: “With your permission, we and our partners use cookies and similar technologies to understand how you use our app and to offer relevant content. Data include device info, pages visited, purchases, and your city-level location. You can opt out of non-essential uses. Essential uses for security and service cannot be turned off. Learn more.”
Q3
Multiple Choice
According to the consent text, which kinds of data are collected? (Select all that apply.)
  • Pages viewed
  • Purchases/items you buy
  • Device type
  • City-level location
  • Precise GPS location
  • Your contacts
  • Payment card numbers
Q4
Multiple Choice
Which uses cannot be turned off, per the text? (Select one.)
  • Essential uses for security/service
  • Advertising
  • Analytics
  • Email marketing
  • Not sure
Q5
Multiple Choice
Which version seems more transparent overall? (Select one.)
  • Version A
  • Version B
  • About the same
  • Not sure
Q6
Matrix
Please rate your agreement with each statement about the consent text.
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
It is clear what data is collected•••••
It is clear what is not collected•••••
I understand what is essential vs. optional•••••
I trust that my choices will be respected•••••
I feel in control of my privacy choices•••••
Q7
Rating
Overall, how much do you trust this consent message?
Scale: 11 (star)
Min: Low trustMax: High trust
Q8
Opinion Scale
How likely are you to accept the consent as shown?
Range: 1 – 10
Min: Very unlikelyMax: Very likely
Q9
Numeric
About how many seconds would you spend reading this consent before choosing? Enter a number.
Accepts a numeric value
Whole numbers only
Q10
Dropdown
Which control pattern would you prefer in a preference center?
  • Accept all / Reject all with a link to more options
  • Granular toggles by purpose (e.g., analytics, ads, personalization)
  • Granular toggles by data type (e.g., location, purchase history)
  • Single slider from less to more personalization
  • Not sure
Q11
Ranking
Rank the elements that most improve your trust (top = most helpful).
Drag to order (top = most important)
  1. Plain, simple wording
  2. Specific examples of data collected
  3. Clear reasons for each use
  4. Granular on/off toggles
  5. Ability to revisit and change choices
  6. Independent audits/certifications mentioned
Q12
Long Text
What would you change to make the consent clearer or more trustworthy?
Max 600 chars
Q13
Short Text
If a word or phrase felt confusing, type it here (optional).
Max 100 chars
Q14
Multiple Choice
When did you last adjust privacy or notification preferences in any app or site?
  • Within the last week
  • Within the last month
  • Within the last 3 months
  • More than 3 months ago
  • Never/Not sure
Q15
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q16
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q17
Dropdown
Where do you live?
  • Africa
  • Asia
  • Europe
  • North America
  • Oceania
  • South America
  • Prefer not to say
Q18
Dropdown
What type of device do you primarily use for apps?
  • Android phone/tablet
  • iPhone/iPad (iOS/iPadOS)
  • Windows computer
  • Mac (macOS)
  • Other
  • Prefer not to say
Q19
Dropdown
Gender (optional)
  • Woman
  • Man
  • Non-binary
  • Another identity
  • Prefer not to say
Q20
Long Text
Anything else you’d like to share about consent wording or preference controls?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Consent and Preference Controls
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q22
Chat Message
Thank you for your time—your feedback helps improve clarity and control in privacy experiences.

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