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Product Demo Request Feedback Survey

Captures how prospects experienced a sales demo they requested — fit to their use case, rep quality, and purchase intent — for sales and revenue teams refining demo delivery. An AI follow-up interview digs into the real objections and decision process behind the ratings.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a demo with us! We'd love your honest take on how it went — this helps us make demos more useful for people like you. About 5 minutes.

Q02
Multiple ChoiceRequired

What best describes why you requested this demo?

  • Actively looking to replace a current solution
  • Researching options for a new need
  • Curious after seeing content/ads
  • Asked to evaluate by a colleague or manager
  • Comparing us against a shortlist of vendors
Q03
Opinion ScaleRequired

How well did the demo address your specific use case?

Scale: 1 – 7
Min:Not addressed at allMax:Addressed perfectly
Q04
MatrixRequired

Rate the following aspects of the demo you attended:

5 rows × 5 columns
  • Presenter's product knowledge
  • Relevance of the examples shown
  • Pacing (not too rushed or too slow)
  • Handling of your questions
  • Promptness of any follow-up since the demo
Columns: Poor · Below average · Average · Good · Excellent
Q05
Opinion ScaleRequired

Based on this demo, how likely are you to move forward with (Replace with Company Name)?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Best–Worst Trade-off (MaxDiff)Required

When deciding on a solution like this, which factors matter most and least to you?

  • Price and total cost of ownership
  • Breadth of features
  • Ease of use for the team
  • Quality of customer support
  • Integration with existing tools
  • Security and compliance
  • Vendor reputation and reviews
  • Speed of implementation
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Multiple ChoiceRequired

Which best describes where you are in evaluating a solution like this?

  • Just started researching
  • Actively comparing a few vendors
  • Finalizing a decision soon
  • On hold or paused for now
  • Already decided against moving forward
Q08
Multiple Choice

Are you evaluating any other vendors alongside us?

  • (Replace with Competitor A)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
Q09
AI Interview

Explore the real story behind their likelihood-to-proceed rating: if it was low or middling, probe for the specific objection or blocker (price, missing feature, internal buy-in, timing) and whether it's a dealbreaker or something that could be resolved. If it was high, confirm what would need to happen next to actually close the deal and by when. Anchor on their own use case rather than generic praise or criticism.

Q10
Long Text

What, if anything, would need to change for this to be an easy yes?

Q11
Multiple Choice

How many employees does your organization have?

  • 1-10
  • 11-50
  • 51-200
  • 201-1,000
  • 1,001-5,000
  • 5,000+
  • Prefer not to say
Q12
Multiple Choice

Which best describes your role in this purchase decision?

  • Final decision-maker
  • Influencer/recommender
  • Technical evaluator
  • End user
  • Not directly involved
  • Prefer not to say
Q13
Message

That's everything — thank you for the candid feedback! Your responses go directly to our sales and product teams to make demos more relevant and helpful.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Pairs a straightforward opinion-scale and matrix rating of the demo (use-case fit, rep quality, overall aspects) with an AI follow-up interview that actually asks *why* the likelihood-to-proceed score was low or high — surfacing real objections static forms never reach.
  • Maps the buyer's full decision context with dedicated questions on evaluation stage, competing vendors, company size, and purchase-decision role, so sales teams know exactly who they're talking to.
  • Uses a max-diff exercise to rank which factors (price, features, support, etc.) matter most and least to the prospect, plus an open-ended 'what would need to change for this to be an easy yes' question for concrete, actionable qualitative detail.
  • Automatically compiles ratings, rankings, and interview transcripts into a report for revenue teams — no manual synthesis required.

Typeform

Demo Feedback Form Template

This is a genuinely comparable post-demo feedback template, using Typeform's signature one-question-at-a-time conversational format. It covers basic satisfaction and rating fields but is a fixed, fielding-ready form rather than an adaptive interview — every respondent sees the same static questions regardless of their answers.

What it does well

  • Clean, conversational one-at-a-time question flow that's known to boost completion rates
  • Easy to customize visually and quick to launch without technical setup
  • Mobile-friendly and simple to embed or share via link

Where it falls short

  • No adaptive follow-up questioning — can't dig into why a prospect gave a particular rating or what their real objection was
  • No automated per-response quality scoring or AI-generated analysis report
  • No voice AI interview option or guided screen-share task capability

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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