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Deepfake Literacy & Authenticity Signal Trust Survey

Assess respondents' ability to recognize AI-generated media, their trust in content authenticity signals, and behavioral responses to synthetic content labels. Ideal for media literacy researchers, platform trust & safety teams, and digital communications professionals.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

25

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome and thank you for your interest in this study. This survey explores your experiences with digital media and content verification. It should take approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By proceeding, you confirm that you are 18 years or older and consent to participate.
Q2
Opinion Scale
How familiar are you with the term "deepfake"?
Range: 1 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Multiple Choice
In the last 12 months, have you seen content you suspected might be a deepfake?
  • Yes
  • Not sure
  • No
Q4
Dropdown
Approximately how many times have you encountered suspected deepfake content in the last 12 months?
  • 1–2 times
  • 3–5 times
  • 6–10 times
  • 11–20 times
  • More than 20 times
  • Not sure
Q5
Multiple Choice
In which of the following formats have you encountered suspected deepfake content? Select all that apply.
  • Video of a person speaking
  • Audio or voice-only clip
  • Images or photos
  • Text-based chat or transcripts
  • News or article screenshots
  • Not sure
  • Other (please specify)
Q6
Opinion Scale
How confident are you in your ability to identify deepfake content?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q7
Multiple Choice
Which of the following content authenticity indicators have you noticed online? Select all that apply.
  • Verified account or badge on social platforms
  • Platform labels such as "AI-generated" or "synthetic"
  • Visible watermark or authenticity icon on media
  • Content Credentials or provenance labels (e.g., C2PA)
  • "About this image" or metadata information panel
  • Device secure-capture mode (e.g., in-camera signing)
  • None of the above
  • Other (please specify)
Q8
Opinion Scale
How much would you trust a verified account or badge shown on a piece of content?
Range: 1 7
Min: Would not trust at allMid: NeutralMax: Would trust completely
Q9
Opinion Scale
How much would you trust a platform label such as "AI-generated" or "synthetic" shown on a piece of content?
Range: 1 7
Min: Would not trust at allMid: NeutralMax: Would trust completely
Q10
Opinion Scale
How much would you trust a visible watermark or authenticity icon shown on a piece of content?
Range: 1 7
Min: Would not trust at allMid: NeutralMax: Would trust completely
Q11
Opinion Scale
How much would you trust Content Credentials or provenance information (e.g., C2PA) shown on a piece of content?
Range: 1 7
Min: Would not trust at allMid: NeutralMax: Would trust completely
Q12
Opinion Scale
How much would you trust an "About this image" or metadata information panel shown alongside a piece of content?
Range: 1 7
Min: Would not trust at allMid: NeutralMax: Would trust completely
Q13
Ranking
Please rank the following authenticity signals from most to least credible in your view.
Drag to order (top = most important)
  1. Verified account or badge
  2. Platform label: "AI-generated" or "synthetic"
  3. Visible watermark or authenticity icon
  4. Content Credentials or provenance label
  5. "About this image" or metadata panel
Q14
Opinion Scale
If a video displayed a visible authenticity watermark, how likely would you be to share it with others?
Range: 1 7
Min: Extremely unlikelyMid: NeutralMax: Extremely likely
Q15
Multiple Choice
If a platform labeled a piece of content as "synthetic" or "AI-generated," what would you most likely do?
  • Keep watching as usual
  • Read the description or source details
  • Check comments or fact-checks
  • Report the post
  • Avoid sharing it
  • Unfollow or mute the account
  • No change in behavior
  • Other (please specify)
Q16
Ranking
When deciding whether to trust a piece of online content, rank the following factors from most to least important to you.
Drag to order (top = most important)
  1. Source reputation (publisher or creator)
  2. Verified account or badge
  3. Visible watermark or authenticity icon
  4. Content Credentials or provenance label
  5. Consistency with other sources I have seen
  6. Personal familiarity with the speaker or creator
  7. Quality of evidence shown in the content
Q17
Long Text
In a few words, what concerns you most about deepfakes?
Max chars
Q18
AI Interview
We would like to explore your thoughts on deepfakes and content authenticity a bit further. An AI moderator will ask you a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q19
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you assess whether online content is real or AI-generated?
Max chars
Q20
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q21
Multiple Choice
What is your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q22
Dropdown
In which country do you currently reside?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • India
  • Germany
  • France
  • Brazil
  • Nigeria
  • South Africa
  • Other (please specify)
  • Prefer not to say
Q23
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Prefer not to say
Q24
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker
  • Unemployed
  • Retired
  • Prefer not to say
Q25
Chat Message
Thank you for completing this survey. Your responses will help advance research on content authenticity and digital media literacy.

Frequently Asked Questions

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