Deepfake Literacy & Authenticity Signal Trust Survey
Assess respondents' ability to recognize AI-generated media, their trust in content authenticity signals, and behavioral responses to synthetic content labels. Ideal for media literacy researchers, platform trust & safety teams, and digital communications professionals.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome and thank you for your interest in this study.
This survey explores your experiences with digital media and content verification. It should take approximately 6–8 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
By proceeding, you confirm that you are 18 years or older and consent to participate.
Q2
Opinion Scale
How familiar are you with the term "deepfake"?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Multiple Choice
In the last 12 months, have you seen content you suspected might be a deepfake?
Yes
Not sure
No
Q4
Dropdown
Approximately how many times have you encountered suspected deepfake content in the last 12 months?
1–2 times
3–5 times
6–10 times
11–20 times
More than 20 times
Not sure
Q5
Multiple Choice
In which of the following formats have you encountered suspected deepfake content? Select all that apply.
Video of a person speaking
Audio or voice-only clip
Images or photos
Text-based chat or transcripts
News or article screenshots
Not sure
Other (please specify)
Q6
Opinion Scale
How confident are you in your ability to identify deepfake content?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q7
Multiple Choice
Which of the following content authenticity indicators have you noticed online? Select all that apply.
Verified account or badge on social platforms
Platform labels such as "AI-generated" or "synthetic"
Visible watermark or authenticity icon on media
Content Credentials or provenance labels (e.g., C2PA)
If a platform labeled a piece of content as "synthetic" or "AI-generated," what would you most likely do?
Keep watching as usual
Read the description or source details
Check comments or fact-checks
Report the post
Avoid sharing it
Unfollow or mute the account
No change in behavior
Other (please specify)
Q16
Ranking
When deciding whether to trust a piece of online content, rank the following factors from most to least important to you.
Drag to order (top = most important)
Source reputation (publisher or creator)
Verified account or badge
Visible watermark or authenticity icon
Content Credentials or provenance label
Consistency with other sources I have seen
Personal familiarity with the speaker or creator
Quality of evidence shown in the content
Q17
Long Text
In a few words, what concerns you most about deepfakes?
Max chars
Q18
AI Interview
We would like to explore your thoughts on deepfakes and content authenticity a bit further. An AI moderator will ask you a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q19
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you assess whether online content is real or AI-generated?
Max chars
Q20
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q21
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q22
Dropdown
In which country do you currently reside?
United States
United Kingdom
Canada
Australia
India
Germany
France
Brazil
Nigeria
South Africa
Other (please specify)
Prefer not to say
Q23
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q24
Dropdown
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q25
Chat Message
Thank you for completing this survey. Your responses will help advance research on content authenticity and digital media literacy.
Frequently Asked Questions
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How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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