Welcome! This short survey asks about recognizing deepfakes and trust in authenticity signals. Please read each question carefully before answering.
Attention check: Please select “I am paying attention”.
- Blue
- I am paying attention
- Red
- Green
How familiar are you with the term “deepfake”?
In the last 12 months, have you seen content you thought might be a deepfake?
Approximately how many suspected deepfakes have you encountered in the last 3 months? Please enter a whole number.
Which formats did you encounter deepfakes or suspected deepfakes in (last 12 months)? Select all that apply.
- Video of a person speaking
- Audio or voice-only clip
- Images/photos
- Text-based chat or transcripts
- News or article screenshots
- Not sure
- Other
How confident are you that you can spot a deepfake today?
Which authenticity indicators have you noticed online in the last 6 months? Select all that apply.
- Verified account/badge on social platforms
- Platform labels like "AI-generated" or "synthetic"
- Visible watermark or authenticity icon on media
- Content Credentials/provenance labels (e.g., C2PA)
- "About this image" or metadata info panel
- Device secure-capture mode (e.g., in-camera signing)
- None of the above
- Other
How much would you trust each of the following if shown on a piece of content?
Rank these authenticity signals from most to least credible.
If a video had a visible authenticity watermark, how likely would you be to share it?
If a platform labels content as “synthetic” or “AI-generated,” what would you most likely do?
- Keep watching as usual
- Read description or source details
- Check comments or fact-checks
- Report the post
- Avoid sharing it
- Unfollow or mute the account
- No change in behavior
- Other
Allocate 100 points across the factors that most influence whether you trust a piece of content. Please make sure the total equals 100.
In a few words, what concerns you most about deepfakes?
Max 600 chars
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
What is your current employment status?
Is there anything else you’d like to share about how you assess whether content is real or AI-generated?
Max 600 chars
AI Interview: 2 Follow-up Questions on deepfakes and authenticity
Thank you for participating—your feedback helps improve research on authenticity and safety online.