Q01
Long Text
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Deepfake Literacy & Authenticity Signal Trust Survey
Assess respondents' ability to recognize AI-generated media, their trust in content authenticity signals, and behavioral responses to synthetic content labels. Ideal for media literacy researchers, platform trust & safety teams, and digital communications professionals.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Long Text
How familiar are you with the term "deepfake"?
Q03
Long Text
How confident are you in your ability to identify deepfake content?
Q04
Multiple Choice
Which of the following content authenticity indicators have you noticed online? Select all that apply.
Q05
Long Text
If a video displayed a visible authenticity watermark, how likely would you be to share it with others?
Q06
Long Text
In a few words, what concerns you most about deepfakes?
Q07
Long Text
What is your age group?
Q08
Long Text
Thank you for completing this survey. Your responses will help advance research on content authenticity and digital media literacy.
Q09
Multiple Choice
In the last 12 months, have you seen content you suspected might be a deepfake?
Q10
Long Text
How much would you trust a verified account or badge shown on a piece of content?
Q11
Multiple Choice
If a platform labeled a piece of content as "synthetic" or "AI-generated," what would you most likely do?
Q12
AI Interview
We would like to explore your thoughts on deepfakes and content authenticity a bit further. An AI moderator will ask you a couple of follow-up questions.
Q13
Multiple Choice
What is your gender?
Q14
Long Text
Approximately how many times have you encountered suspected deepfake content in the last 12 months?
Q15
Long Text
How much would you trust a platform label such as "AI-generated" or "synthetic" shown on a piece of content?
Q16
Long Text
When deciding whether to trust a piece of online content, rank the following factors from most to least important to you.
Q17
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you assess whether online content is real or AI-generated?
Q18
Long Text
In which country do you currently reside?
Q19
Multiple Choice
In which of the following formats have you encountered suspected deepfake content? Select all that apply.
Q20
Long Text
How much would you trust a visible watermark or authenticity icon shown on a piece of content?
Q21
Long Text
What is the highest level of education you have completed?
Q22
Long Text
How much would you trust Content Credentials or provenance information (e.g., C2PA) shown on a piece of content?
Q23
Long Text
What is your current employment status?
Q24
Long Text
How much would you trust an "About this image" or metadata information panel shown alongside a piece of content?
Q25
Long Text
Please rank the following authenticity signals from most to least credible in your view.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.