Q01
Message
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Online Social Networking Habits & Wellbeing Survey
Explores how people actually use social networking platforms — which ones, how much, why, and how it affects their day-to-day wellbeing. Includes a best-worst trade-off on core motivations and a feature-priority ranking, plus an AI follow-up that reconstructs a specific recent moment the respondent almost quit or actually quit a platform, and what changed their mind.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
Which social networking platforms have you actively used in the past 30 days?
- TikTok
- X (Twitter)
- Snapchat
- YouTube (as a social platform)
- Threads
- BeReal
Q03
DropdownRequired
Which platform do you use most often?
- TikTok
- X (Twitter)
- Snapchat
- YouTube
- Threads
- BeReal
- Other
Q04
NumberRequired
On a typical day, roughly how many minutes do you spend on social networking platforms combined?
Q05
MatrixRequired
How often does using social networking platforms make you feel each of the following?
5 rows × 5 columns
- More connected to friends or family
- Like I'm comparing myself to others
- Informed about news or current events
- Anxious if I haven't checked in a while (FOMO)
- Entertained or relaxed
Columns: Never · Rarely · Sometimes · Often · Always
Q06
Best–Worst Trade-off (MaxDiff)Required
Thinking about why you use social networking sites, which of these matters most to you and which matters least?
- Staying in touch with friends and family
- Keeping up with news and current events
- Following brands, creators, or influencers I like
- Building or growing a professional network
- Entertainment and passing time
- Learning new skills or hobbies
- Promoting my own work, business, or content
- Finding community with people who share my interests
Pick best & worst per setBest:Matters most to meWorst:Matters least to me
Q07
Rating ScaleRequired
Overall, how satisfied are you with the platform you use most often?
Range: 1 – 5
Min:Not at all satisfiedMax:Extremely satisfied
Q08
Opinion ScaleRequired
Overall, how does using social networking sites affect your day-to-day wellbeing?
Scale: 1 – 10
Min:Very negativelyMax:Very positively
Q09
AI Interview
Reconstruct a specific, recent moment when the respondent seriously considered quitting, muting, or taking a break from a platform they use — what triggered it, what they actually did, and what pulled them back if they returned. Anchor on their wellbeing rating: if it was low, dig into the concrete incident behind that; if it was high, probe what specifically makes the experience feel positive rather than just 'it's fine.'
Q10
Ranking
Rank these potential improvements from most to least important to you.
- Stronger privacy and data controls
- Better content and algorithm relevance
- Fewer ads
- Tools to manage screen time or notifications
- Improved content moderation and safety
- More authentic, less curated content options
Drag to rank
Q11
Multiple Choice
In the past 30 days, have you deliberately taken a break from social media (a 'digital detox')?
- Yes
- No
- Not sure
Q12
Multiple Choice
Which age range best describes you?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q14
Message
That's everything — thank you! Your responses will feed into a report on how people actually use and experience social networking platforms.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a best-worst (max-diff) trade-off on core motivations, which forces respondents to prioritize rather than rate everything highly
- Pairs a feature-priority ranking with an AI follow-up interview that reconstructs a specific recent moment the respondent almost quit or actually quit a platform, surfacing concrete stories static scales miss
- Covers usage breadth, most-used platform, daily minutes, and a wellbeing-impact matrix and opinion scale in one flow, so behavior and emotional impact are captured together
- Ends with a 'digital detox' behavior question and demographics, giving a rounded picture for a report on platform use and wellbeing without needing a separate qualitative study
SurveyMonkey
Social Media Survey TemplateA ready-to-field static template covering general social media usage habits, similar in topic scope to ours. It's backed by a large, established survey platform with broad distribution and analysis tools, but the questions are fixed-format with no adaptive follow-up.
What it does well
- Established, well-known survey platform with broad market presence
- Ready-to-use template that can be fielded quickly
- Likely benefits from built-in analytics and reporting tools
Where it falls short
- Static question set with no adaptive AI follow-up to probe individual answers
- No mechanism to reconstruct a specific behavioral moment (e.g., almost quitting a platform) beyond scaled or multiple-choice answers
- No published methodology or transparent prompt logic since it isn't AI-driven
QuestionPro
Social Networking Survey Questions + Sample Questionnaire TemplateThis is more of a question-bank/guide page with sample questions and a sample questionnaire rather than a single polished, fielding-ready template. It offers useful question ideas on social networking habits but leaves survey construction largely to the user.
What it does well
- Offers a broad sample question bank covering social networking topics
- Useful as a reference/guide for building a custom questionnaire
- Backed by an established survey research platform
Where it falls short
- Presented as a guide/sample list rather than a single ready-to-deploy adaptive survey
- No adaptive AI interviewing or voice AI follow-up to dig into individual responses
- No automated per-response quality scoring or transparent prompt documentation
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.