Q01
Message
All templates
Media Consumption Habits & Platform Preferences Survey
Tracks how people actually spend time across streaming, social, news, podcasts, and print, which factors drive platform and subscription choices, and how much they trust what they consume. An AI follow-up interview digs into the story behind a recent change in habits — a dropped subscription, a new app, or a shift away from a channel — instead of just the stated reason.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 7 days, which of these have you used, even briefly?
- Streaming video (Netflix, YouTube, etc.)
- Social media
- Podcasts
- Online news sites or apps
- Print newspapers or magazines
- Terrestrial or satellite radio
- Video games
Q03
Slider MatrixRequired
On a typical day, about how many hours do you spend with each of these?
4 rows, one slider each
- Streaming video
- Social media
- Podcasts
- Online news
Slider 0–10Min:0 hoursMax:8+ hours
Q04
RankingRequired
If you could only keep one type of media for the next year, how would you rank these from most to least essential?
- Streaming video
- Social media
- Podcasts
- Online news
- Radio
- Video games
Drag to rank
Q05
Multiple ChoiceRequired
What device do you use most often for media?
- Smartphone
- Laptop or desktop computer
- Smart TV or streaming device
- Tablet
Q06
Opinion ScaleRequired
How trustworthy do you find the news content you consume day to day?
Scale: 1 – 7
Min:Not at all trustworthyMax:Extremely trustworthy
Q07
Best–Worst Trade-off (MaxDiff)Required
When choosing which media platform or service to use, which of these matters most to you, and which matters least?
- Subscription or usage cost
- Content selection
- Ad-free experience
- Personalized recommendations
- Ease of use
- Social or community features
- Original/exclusive content
- Ability to use offline
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Point AllocationRequired
Thinking about a typical month, how would you split your media spending (subscriptions, purchases, etc.) across these categories? Use whatever amount feels right — the total just needs to add to 100.
- Video streaming
- Music/podcast streaming
- News subscriptions
- Gaming
- Print media
Allocate 100 points
Q09
Multiple Choice
Which streaming or media subscriptions do you currently pay for? (Template note: replace with the specific service names relevant to your market before launching.)
- (Replace with competitor A)
- (Replace with competitor B)
- (Replace with competitor C)
- None currently
Q10
AI Interview
Ask the respondent about the most recent change they made to their media habits — a subscription they added or cancelled, an app they started or stopped using, or a channel they've drifted away from. Reconstruct what triggered the change, what they compared it to, and whether it's stuck. If they say their habits haven't changed at all, probe what would have to happen for them to switch or cut something.
Q11
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
Multiple Choice
What is your annual household income?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000+
- Prefer not to say
Q14
Message
Thanks so much for sharing how you spend time with media! Your answers, combined with everyone else's, help shape which content, platforms, and features get built next.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a static checklist by using an AI follow-up interview to dig into the actual story behind a respondent's most recent media habit change — a dropped subscription, a new app, or a shift away from a channel — instead of accepting the stated reason at face value.
- Covers the full modern media landscape in one flow: streaming, social, news, podcasts, and print, with time-use (slider matrix), a forced ranking of media types, and a constant-sum question on spending allocation across subscriptions.
- Captures decision drivers and trust directly — a max-diff question on what matters most when choosing a platform, plus an opinion-scale question on trust in news content — so results explain not just what people use but why.
- Pairs quantitative questions with an open AI-driven conversation and closes with demographic questions, all summarized into an auto-generated report on QuestionPunk's free tier or $50/mo Business plan.
Jotform
Media Consumption Survey Form TemplateA ready-to-field, drag-and-drop form template covering general media consumption habits. It's built on Jotform's broad form-builder platform, so it's easy to customize fields and styling, but the questions themselves are static and identical for every respondent.
What it does well
- Drag-and-drop customization within a widely used form builder
- Easy to embed, share, and integrate with other Jotform tools
- Likely has a free tier for basic use
Where it falls short
- No adaptive follow-up questioning — every respondent sees the same fixed question set
- No voice AI interview option or automated per-response quality scoring
- No transparent, published interview prompts or methodology
SurveyMonkey
Media Usage Survey TemplateA fielding-ready template from an established survey platform, likely benefiting from SurveyMonkey's broader analytics and benchmarking features. Like most SurveyMonkey templates, it's a fixed question set rather than a conversational or adaptive instrument.
What it does well
- Backed by a mature survey platform with strong distribution and reporting tools
- Likely includes benchmarking or comparison data across respondents
- Simple to launch quickly with minimal setup
Where it falls short
- No adaptive AI interview to probe the reasoning behind a stated habit change
- No voice-based interview option
- No published prompt-level transparency into how questions were generated or scored
SurveySparrow
Social Media Usage QuestionnaireThis template focuses specifically on social media usage rather than the broader cross-platform media landscape (streaming, news, podcasts, print) covered by our template. SurveySparrow's conversational chat-style UI is friendlier than a plain form, but questions still follow a fixed, non-adaptive script.
What it does well
- Conversational, chat-like question flow that feels more engaging than a plain form
- Mobile-friendly design suited to social platforms
- Quick to deploy for a focused social-media use case
Where it falls short
- Narrower scope — social media only, not the full streaming/news/podcast/print picture
- No adaptive AI follow-up or voice interview to dig into behavior changes
- No automated quality scoring of individual responses
Typeform
Media Usage Survey TemplateA polished, fielding-ready template using Typeform's signature one-question-at-a-time conversational interface, which improves completion rates over dense grids. However, the conversational feel is presentation only — the underlying questions are fixed and not adaptive to individual answers.
What it does well
- Clean, one-question-at-a-time interface known for strong completion rates
- Good visual design and branding options
- Established platform with wide integration support
Where it falls short
- No true adaptive follow-up — the conversational UI doesn't change question logic based on individual story details
- No voice AI interview capability
- No automated per-response quality scoring or transparent prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.