Measures which editorial, platform, and social cues drive audience trust in news sources across channels. Designed for media researchers, newsrooms, and platform teams seeking to benchmark perceived credibility and identify the trust signals that matter most.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this study on how people evaluate the trustworthiness of news. This survey takes approximately 7–10 minutes to complete.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions and experiences. All responses are confidential and will be reported only in aggregate.
By continuing, you indicate that you have read this information and agree to participate.
Q2
Multiple Choice
In the past 30 days, how often did you consume news in any format?
Multiple times a day
Daily
A few times a week
Weekly
Less than weekly
I rarely or never consume news
Q3
Multiple Choice
In the past 30 days, which single channel did you rely on most for news?
Online news sites or apps
TV
Radio
Print newspapers or magazines
Social media platforms
News aggregators (e.g., Apple News, Google News)
Podcasts
Email newsletters or messaging apps
Other
Q4
Multiple Choice
Which of the following social platforms, if any, have you used for news in the past 30 days? Select all that apply.
Facebook
X (Twitter)
Instagram
TikTok
Reddit
YouTube
LinkedIn
Snapchat
Other
None — I don't use social media for news
Q5
Multiple Choice
When you see news on social media, which of the following cues make a post seem more trustworthy to you? Select all that apply.
Verified account or official badge
Link to an official or original source
Clear attribution to named reporters or organizations
Community notes, fact-check labels, or context panels
Detailed timestamp or post age
Comments from recognizable experts
High engagement (likes, shares, or comments)
Consistent posting history on the topic
None of the above
Q6
Opinion Scale
Overall, how much do you trust the news sources you have personally used in the past 30 days?
Range: 1 – 7
Min: Not at allMid: NeutralMax: A great deal
Q7
Opinion Scale
How confident are you in your own ability to distinguish trustworthy news from untrustworthy news?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q8
Ranking
Rank these trust signals from most to least important to you when evaluating a news story.
Drag to order (top = most important)
Clear sourcing and citations
Independent verification or corroboration
Expert author credentials
Neutral, non-sensational tone
In-depth context and background
No obvious conflicts of interest
Q9
Multiple Choice
Which of the following headline elements, if any, increase your trust in a news story? Select all that apply.
Specific numbers or data in the headline
Quotes or attribution to named sources
Neutral or balanced wording
Link to full report or study
Author's full name shown
Publication date and time visible
None of these
Other
Q10
Opinion Scale
To what extent do you agree or disagree with the following statement: Seeing corrections or updates on a story increases my trust in that publisher.
When a news piece is clearly labeled as sponsored or advertorial content, how does that affect your trust in the information presented?
Increases my trust
No change
Decreases my trust
Depends on the source or topic
Not sure
Q12
Multiple Choice
In the past 7 days, approximately how often did you cross-check a news story by looking at another source?
Never (0 times)
Once or twice
3–5 times
6–10 times
More than 10 times
Q13
Long Text
Think of a specific news story from the past 30 days that you either trusted or distrusted. Please briefly describe the story and explain what led you to trust or distrust it.
Max chars
Q14
AI Interview
Based on your survey responses, we'd like to explore your news trust experiences in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q15
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Multiple Choice
Which best describes your gender?
Man
Woman
Non-binary
Self-describe
Prefer not to say
Q17
Long Text
If you selected 'Self-describe' above, you may share your gender identity here (optional).
Max chars
Q18
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed and looking for work
Student
Retired
Not working by choice
Prefer not to say
Q20
Multiple Choice
In which region do you currently live?
North America
Latin America & Caribbean
Europe
Middle East & North Africa
Sub-Saharan Africa
Asia
Oceania
Prefer not to say
Q21
Chat Message
Thank you for completing this survey. Your responses will help us understand which signals build trust in news and will be reported in aggregate form only.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
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Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
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QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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