When a piece is labeled as sponsored/advertorial, how does that affect your trust?
Increases my trust
No change
Decreases my trust
Not sure
Q12
Numeric
In the last 7 days, how many times did you cross-check a news story with another source? Enter a whole number (0 if none).
Accepts a numeric value
Whole numbers only
Q13
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q14
Multiple Choice
Which best describes your gender?
Man
Woman
Non-binary
Self-describe
Prefer not to say
Q15
Short Text
If you selected Self-describe, you may share your gender (optional).
Max 100 chars
Q16
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q17
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed and looking for work
Student
Retired
Not working by choice
Prefer not to say
Q18
Multiple Choice
Where do you currently live?
North America
Latin America & Caribbean
Europe
Middle East & North Africa
Sub-Saharan Africa
Asia
Oceania
Prefer not to say
Q19
Long Text
Briefly describe a recent time (last 30 days) when you trusted or distrusted a news story, and why.
Max 600 chars
Q20
AI Interview
AI Interview: 2 Follow-up Questions on your news trust responses
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q21
Chat Message
Thank you for participating—your feedback helps us understand which signals build trust in news.
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