Q01
Long Text
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News Trust Signals & Credibility Assessment
Measures which editorial, platform, and social cues drive audience trust in news sources across channels. Designed for media researchers, newsrooms, and platform teams seeking to benchmark perceived credibility and identify the trust signals that matter most.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, how often did you consume news in any format?
Q03
Multiple Choice
Which of the following social platforms, if any, have you used for news in the past 30 days? Select all that apply.
Q04
Long Text
Overall, how much do you trust the news sources you have personally used in the past 30 days?
Q05
Long Text
Rank these trust signals from most to least important to you when evaluating a news story.
Q06
Long Text
To what extent do you agree or disagree with the following statement: Seeing corrections or updates on a story increases my trust in that publisher.
Q07
Long Text
Think of a specific news story from the past 30 days that you either trusted or distrusted. Please briefly describe the story and explain what led you to trust or distrust it.
Q08
Multiple Choice
What is your age?
Q09
Long Text
Thank you for completing this survey. Your responses will help us understand which signals build trust in news and will be reported in aggregate form only.
Q10
Multiple Choice
In the past 30 days, which single channel did you rely on most for news?
Q11
Multiple Choice
When you see news on social media, which of the following cues make a post seem more trustworthy to you? Select all that apply.
Q12
Long Text
How confident are you in your own ability to distinguish trustworthy news from untrustworthy news?
Q13
Multiple Choice
Which of the following headline elements, if any, increase your trust in a news story? Select all that apply.
Q14
Multiple Choice
When a news piece is clearly labeled as sponsored or advertorial content, how does that affect your trust in the information presented?
Q15
AI Interview
Based on your survey responses, we'd like to explore your news trust experiences in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions.
Q16
Multiple Choice
Which best describes your gender?
Q17
Multiple Choice
In the past 7 days, approximately how often did you cross-check a news story by looking at another source?
Q18
Long Text
If you selected 'Self-describe' above, you may share your gender identity here (optional).
Q19
Multiple Choice
What is the highest level of education you have completed?
Q20
Multiple Choice
What is your current employment status?
Q21
Multiple Choice
In which region do you currently live?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.