In the last 30 days, how often have you consumed news (any format)?
- Multiple times a day
- Daily
- A few times a week
- Weekly
- Less than weekly
- I rarely/never consume news
In the last 30 days, which one channel did you use most often for news?
- Online news sites or apps
- TV
- Radio
- Print newspapers or magazines
- Social media platforms
- News aggregators (e.g., Apple News, Google News)
- Podcasts
- Email newsletters or messaging apps
- Other
Which social platforms have you used for news in the last 30 days? Select all that apply.
- Facebook
- X (Twitter)
- Instagram
- TikTok
- Reddit
- YouTube
- LinkedIn
- Snapchat
- Other
On social platforms, which cues make a news post seem more trustworthy to you? Select all that apply.
- Verified account or official badge
- Link to an official or original source
- Clear attribution to named reporters or organizations
- Community notes, fact-check labels, or context panels
- Detailed timestamp or post age
- Comments from recognizable experts
- High engagement (likes/shares/comments)
- Consistent posting history on the topic
- None of the above
Attention check: To confirm you’re reading carefully, please select “I am paying attention.”
- I am paying attention
- I prefer not to answer
- I did not read the question
- None of these
Overall, how much do you trust the news you personally used in the last 3 months?
How important are each of the following when deciding if a news story is trustworthy?
Rank these trust signals from most to least important for you.
Which headline elements increase your trust? Select all that apply.
- Specific numbers or data in the headline
- Quotes or attribution to named sources
- Neutral or balanced wording
- Link to full report/study
- Author’s full name shown
- Publication date/time visible
- None of these
- Other
Seeing corrections or updates on a story increases my trust in that publisher.
When a piece is labeled as sponsored/advertorial, how does that affect your trust?
- Increases my trust
- No change
- Decreases my trust
- Not sure
In the last 7 days, how many times did you cross-check a news story with another source? Enter a whole number (0 if none).
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Which best describes your gender?
- Man
- Woman
- Non-binary
- Self-describe
- Prefer not to say
If you selected Self-describe, you may share your gender (optional).
Max 100 chars
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college/associate degree
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed and looking for work
- Student
- Retired
- Not working by choice
- Prefer not to say
Where do you currently live?
- North America
- Latin America & Caribbean
- Europe
- Middle East & North Africa
- Sub-Saharan Africa
- Asia
- Oceania
- Prefer not to say
Briefly describe a recent time (last 30 days) when you trusted or distrusted a news story, and why.
Max 600 chars
AI Interview: 2 Follow-up Questions on your news trust responses
Thank you for participating—your feedback helps us understand which signals build trust in news.