Q01
Message
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DVD Rental Service Satisfaction & Usage Survey
Tracks how often customers rent physical movies, what drives their title choices, and where friction shows up in browsing, checkout, and returns. An AI follow-up interview digs into the real reason behind any drop in rentals or a recent cancellation, going beyond the numbers on a satisfaction scale.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 3 months, how often have you rented a DVD or Blu-ray from us?
- Not at all
- Once
- 2-3 times
- 4-6 times
- More than 6 times
Q03
Multiple ChoiceRequired
Which way do you most often rent from us?
- In-store pickup
- Mail delivery
- Self-service kiosk
- Online reservation, in-store pickup
Q04
Opinion ScaleRequired
Overall, how satisfied are you with your DVD rental experience with us?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q05
MatrixRequired
How would you rate each part of the rental experience?
6 rows × 5 columns
- Selection of new releases
- Availability of older/classic titles
- Disc and case condition
- Checkout or pickup speed
- Staff helpfulness
- +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q06
RankingRequired
Rank these factors from most to least important when you decide what to rent.
- Price per rental
- Availability of the specific title
- Disc/case condition
- Recommendations from staff or reviews
- Convenience of location or delivery
Drag to rank
Q07
Point AllocationRequired
Split 100 points across these factors based on how much each one influences your choice to rent a physical DVD instead of streaming.
- Title not available on streaming
- Better picture/audio quality
- Nostalgia or collecting habit
- Price compared to streaming subscriptions
- No reliable internet/streaming access
Allocate 100 points
Q08
Price Sensitivity (Van Westendorp)Required
Thinking about renting a brand-new release for 3 nights, please answer the following.
- At what price would this rental be so cheap you'd question its quality?
- At what price would this rental be a bargain?
- At what price would this rental start to feel expensive?
- At what price would this rental be too expensive to consider?
Q09
AI Interview
If the respondent's rental frequency has dropped in the last 3 months or they rated overall satisfaction 4 or lower, probe the specific incident or shift behind it (a bad title search, a late fee dispute, a switch to streaming, etc.) and what would bring them back to renting more. If usage is steady or high, explore what keeps them choosing physical rentals over streaming and which single improvement would increase their visits most.
Q10
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
Message
That's everything, thank you! Your feedback goes directly into decisions about our catalog, pricing, and in-store experience.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines rich quantitative structure (rental frequency, channel choice, satisfaction scale, matrix ratings, ranking, constant-sum allocation, and a Van Westendorp pricing block for new releases) with a built-in AI follow-up interview that automatically probes anyone whose rental frequency dropped or who recently rated the experience poorly.
- The AI follow-up interview asks for the real story behind the numbers — going past 'satisfaction dropped' to the specific friction point (browsing, checkout, or returns) that caused it.
- Covers the full journey in one instrument: choice drivers (ranking + constant sum), experience quality by stage (matrix), and pricing sensitivity (Van Westendorp), reducing the need for multiple standalone surveys.
- Opens and closes with plain-language chat messages that set expectations and confirm the feedback will directly inform decisions, keeping the respondent experience conversational rather than form-like.
QuestionPro
Movie rental survey questions + sample questionnaire templateThis is a genuine sample questionnaire for movie/DVD rental services, covering similar ground (usage habits, satisfaction, preferences). It reads as a static template library page rather than a fielding-ready adaptive instrument, and there's no indication of built-in follow-up interviewing on low-satisfaction or lapsed responses.
What it does well
- Directly topic-matched sample questionnaire for movie rental services
- Backed by an established, broad survey platform with standard question-type support
- Likely easy to customize question wording within their builder
Where it falls short
- No adaptive AI follow-up interview — respondents who cut back on rentals or report a bad experience aren't automatically asked why
- No published per-response quality scoring or transparent prompt/methodology documentation
- No voice AI interview option; likely a standard click-through survey only
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.