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Website Design & Usability Feedback Survey

Measures how easily visitors navigate your site, how the visual design lands, and which design elements most need work — with an AI follow-up that reconstructs the exact moment a visitor got confused or stuck instead of just a satisfaction score. Built for product, UX, and marketing teams evaluating a live site or redesign.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for visiting our website! We'd love your honest take on the design and how easy it was to use — about 4-5 minutes.

Q02
Multiple ChoiceRequired

What were you mainly trying to do on our website today?

  • Find product or service information
  • Make a purchase
  • Get support or contact us
  • Research or compare options
  • Just browsing
Q03
Opinion ScaleRequired

How easy was it to find what you were looking for?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q04
Rating ScaleRequired

How would you rate the overall visual design of the website?

Range: 1 – 5
Min:PoorMax:Excellent
Q05
MatrixRequired

How much do you agree with each statement about the site you just used?

5 rows × 5 columns
  • The homepage made it clear what this site is for
  • Navigation menu labels made sense to me
  • Pages loaded fast enough
  • The site looked professional and trustworthy
  • It was easy to get back to where I started if I made a wrong click
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Best–Worst Trade-off (MaxDiff)Required

Which of these areas needs improvement most, and which needs it least?

  • Homepage layout
  • Navigation menu
  • Search functionality
  • Mobile experience
  • Page load speed
  • Visual style and branding
  • Checkout or signup flow
Pick best & worst per setBest:Most in need of improvementWorst:Least in need of improvement
Q07
Multiple Choice

Which device did you primarily use to browse the site today?

  • Desktop or laptop
  • Smartphone
  • Tablet
Q08
AI Interview

Reconstruct the single moment during this visit where the respondent felt most confused, lost, or slowed down by the design — what were they trying to do, what did they click or look for, and what would have made it obvious? Anchor on their ease-of-finding-things score: if it was low, dig into the specific screen or label that failed them; if it was high, ask what one design detail stood out as especially clear or well done.

Q09
Long Text

Anything about the design you'd change first, or anything that confused you that we haven't asked about?

Q10
Multiple Choice

How often do you typically visit our website?

  • First time visiting
  • A few times a year
  • Monthly
  • Weekly or more often
Q11
Multiple Choice

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Message

That's everything — thank you! Your feedback goes directly into our design review to make the site easier and more enjoyable to use.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single satisfaction score with an AI follow-up interview that reconstructs the exact moment a visitor got confused or stuck, not just that they were dissatisfied
  • Combines quantitative measures (ease-of-finding-things scale, visual design rating, agreement matrix, max-diff prioritization of which design areas need work most/least) with qualitative depth from the AI interview and an open long-text follow-up
  • Segments feedback by visit intent, device used, visit frequency, and age range so product, UX, and marketing teams can see which design issues hit which users
  • Every AI follow-up prompt is transparent and the results roll into an auto-generated report, so teams don't have to manually synthesize open-ended responses

QuestionPro

Website Feedback Survey Template

This is a genuinely comparable, fielding-ready website feedback template covering navigation, satisfaction, and design perception. It's a static questionnaire designed to be deployed as-is, with QuestionPro's broader survey and analytics platform behind it. It targets the same use case as ours — collecting visitor feedback on a live site — but relies on fixed question sets rather than adaptive probing.

What it does well

  • Ready-to-use, purpose-built for general website feedback collection
  • Backed by QuestionPro's established survey platform with reporting and analytics tooling
  • Likely customizable question library covering common usability and satisfaction themes

Where it falls short

  • Static question flow with no adaptive AI follow-up to dig into why a specific respondent struggled
  • No mechanism to reconstruct the specific moment of user confusion beyond what a rating or open-text box captures
  • No published transparent prompt methodology, since it isn't built around AI-driven interviewing

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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