Q01
Message
All templates
Guided Tour Experience Evaluation Survey
For tour operators and travel agencies to evaluate a specific guided tour or package — covering guide performance, itinerary pacing, value for money, and likelihood to recommend. An AI follow-up interview reconstructs the specific moment behind a traveler's score instead of settling for a generic rating.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which tour did you take? (Replace with your actual tour/package names before launching.)
- (Tour A name)
- (Tour B name)
- (Tour C name)
- Other
Q03
Opinion ScaleRequired
How likely are you to recommend this tour to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired
How would you rate each part of your tour experience?
6 rows × 5 columns
- Tour guide's knowledge and communication
- Itinerary pacing and time management
- Value for the price paid
- Accommodation quality
- Transportation comfort and reliability
- +1 more
Columns: Poor · Below average · Average · Good · Excellent
Q05
Rating ScaleRequired
Overall, how would you rate your tour guide?
Range: 1 – 5
Min:PoorMax:Outstanding
Q06
Ranking
Rank these factors by how much they shaped your overall enjoyment, from most to least influential.
- Tour guide
- Itinerary and activities
- Group size
- Accommodation
- Food and dining
- Free time and flexibility
Drag to rank
Q07
Multiple Choice
Did you encounter any of the following issues during the tour?
- Schedule delays or rushed stops
- Communication or language issues
- Unclear instructions before the trip
- Uncomfortable accommodation or transport
- Hidden or unexpected costs
- None of these
Q08
AI Interview
Reconstruct the specific moment or interaction that most shaped this traveler's recommendation score: what happened, who was involved (guide, group, logistics), and how it made them feel. If the score was low (0-6), dig into exactly what went wrong and whether it was a one-off or a pattern they'd expect on a repeat trip. If the score was high (9-10), identify the single detail they'd want the company to protect or repeat on future tours.
Q09
Long Text
What is the one change that would have made this tour noticeably better for you?
Q10
Multiple Choice
Would you book another tour with us in the next 12 months?
- Yes, definitely
- Probably
- Not sure
- Probably not
- No
Q11
Multiple Choice
Which best describes who you traveled with on this tour?
- Solo
- Partner/spouse
- Family with children
- Friends
- Organized group/colleagues
- Prefer not to say
Q12
Multiple Choice
Which age group do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
Message
That's everything — thank you for the detailed feedback! Your responses go straight to our tour operations team to improve guiding, pacing, and logistics on future trips.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that reconstructs the specific moment behind a traveler's rating, rather than stopping at a number
- Combines structured measurement (matrix ratings, guide rating, opinion scale, ranking, issue checklist) with open-ended probing for context
- Captures traveler segmentation (who they traveled with, age group) and repeat-booking intent alongside satisfaction data
- Automated per-response quality scoring and an auto-generated report save operators from manually reading every free-text answer
QuestionPro
Travel tour evaluation survey questions + Sample questionnaire templateThis is a directly comparable, tour-specific template with sample questions covering guide performance, itinerary, and satisfaction. It reads as a static questionnaire reference rather than an adaptive interview experience. Good starting point for question wording but leaves follow-up probing to the survey designer.
What it does well
- Tour-specific sample questions covering guide and itinerary experience
- Established survey platform with broad question-type library
- Free reference content usable without signup for question ideas
Where it falls short
- No adaptive AI follow-up to probe why a traveler gave a particular score
- No mention of automated per-response quality scoring or auto-generated qualitative reports
- Prompt/methodology behind any AI features (if added later) is not published
Jotform
70+ Client Evaluation FormsThis is a general category page of client evaluation form templates, not a tour- or travel-specific evaluation survey. It's useful as a form-building starting point but requires significant customization to fit guided-tour feedback. As a category/index page it is not itself a fielding-ready tour evaluation instrument.
What it does well
- Large library of customizable drag-and-drop form templates
- Familiar form-builder workflow for quick deployment
- Broad applicability across many client-facing industries
Where it falls short
- No tour- or travel-specific evaluation template included in this list
- Static form fields only — no adaptive AI interview to reconstruct the moment behind a rating
- No built-in automated quality scoring or auto-generated feedback reports
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.