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Nonprofit Organization Awareness & Perception Survey

Captures how donors, volunteers, beneficiaries, and community members understand, trust, and evaluate your nonprofit's mission and impact. An AI follow-up interview digs into the real reasons behind their overall impression, surfacing specifics a rating alone can't capture. Built for communications and development teams planning outreach or fundraising strategy.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your thoughts about our organization! Your honest feedback helps us communicate better and serve our community more effectively. This should take about 5 minutes.

Q02
Multiple ChoiceRequired

What is your primary relationship to our organization?

  • Donor
  • Volunteer
  • Beneficiary / program participant
  • Community member
  • Staff or board member
  • Partner organization
Q03
Multiple Choice

How did you first learn about our organization?

  • Word of mouth from friends/family
  • Social media
  • Local news or event
  • Our website
  • A partner organization
  • Direct outreach from us
Q04
Opinion ScaleRequired

How familiar are you with our organization's mission and the programs we run?

Scale: 1 – 5
Min:Not familiar at allMax:Extremely familiar
Q05
MatrixRequired

How much do you agree with each statement about our organization?

4 rows × 5 columns
  • This organization is transparent about how it uses donations and resources
  • This organization is having a real, measurable impact
  • This organization communicates clearly and consistently
  • This organization is trustworthy and well-run
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Rating ScaleRequired

Overall, how would you rate your impression of our organization?

Range: 1 – 5
Min:Very poorMax:Excellent
Q07
AI Interview

Probe the reasoning behind the overall impression rating the respondent just gave. If it was high, find the specific moment, program, or interaction that built their trust and whether they've shared that experience with others. If it was low or middling, uncover exactly what caused the doubt — unclear communication, a specific unmet expectation, lack of visible impact, or something else — and ask what would need to change to raise their confidence.

Q08
Opinion ScaleRequired

How likely are you to recommend our organization to someone else looking to donate, volunteer, or get help?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Multiple Choice

In the next 12 months, which of these are you likely to do? (Select all that apply)

  • Make a financial donation
  • Volunteer time
  • Attend an event
  • Share our updates on social media
  • Refer someone who needs our services
  • None of these
Q10
Long Text

What is one thing our organization could do better to earn more of your trust or support?

Q11
Multiple Choice

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Message

Thank you so much for sharing your perspective! Your responses will be reviewed by our team to help shape how we communicate and where we can grow — no individual answers will be shared publicly.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Combines a quantitative overall impression rating with an AI follow-up interview that immediately probes the reasoning behind that rating, surfacing specifics a static scale can't capture
  • Includes a matrix of agreement statements plus a familiarity opinion scale to benchmark awareness and trust before asking respondents what would improve it
  • Captures relationship type, discovery channel, and future intent (donate/volunteer/attend) in one flow, giving development teams segmented data for outreach planning
  • Ends with an open-ended trust question and demographics, and every AI-driven question uses a transparent, reviewable prompt rather than a black-box script

SurveyMonkey

Non-Profit Operations Survey Template

A fielding-ready static template aimed at nonprofits, though its framing leans toward general operations feedback rather than dedicated awareness/perception measurement. It's built on a mature, widely-used survey platform with standard question types and reporting. Good for quick deployment but not built to dig into 'why' behind a rating.

What it does well

  • Established, easy-to-use platform with broad template library and familiar editing UI
  • Quick to deploy for organizations already using SurveyMonkey
  • Standard reporting/analytics included

Where it falls short

  • Fixed question set with no adaptive AI follow-up to probe reasoning behind ratings
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or published prompt methodology

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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