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Community Gym Membership Experience & Renewal Survey

Gauges how members feel about a community or nonprofit fitness center — value for cost, facility quality, program fit, and likelihood to renew — for recreation departments, YMCAs, and community centers tracking retention. An AI follow-up interview digs into the real reason behind a member's renewal decision so staff can act on it, not just the number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for being part of our fitness community! We'd love your honest feedback on your membership experience so we can keep improving. This will take about 5 minutes.

Q02
Multiple ChoiceRequired

How long have you been a member here?

  • Less than 3 months
  • 3-12 months
  • 1-3 years
  • More than 3 years
Q03
Multiple ChoiceRequired

In the last 30 days, about how many times did you visit the facility?

  • 0 times
  • 1-3 times
  • 4-8 times
  • 9-15 times
  • 16+ times
Q04
Multiple Choice

Which of these have you used in the last 3 months?

  • Cardio/weight equipment
  • Group fitness classes
  • Personal training
  • Pool
  • Locker rooms/showers
  • Childcare or family programs
  • Outdoor/community events
Q05
MatrixRequired

Rate the facility on each of the following:

5 rows × 5 columns
  • Staff friendliness and helpfulness
  • Cleanliness of the facility
  • Equipment quality and availability
  • Variety and scheduling of classes
  • Overall value for the membership cost
Columns: Poor · Fair · Good · Very good · Excellent
Q06
Rating ScaleRequired

Overall, how satisfied are you with your membership?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q07
Opinion ScaleRequired

How likely are you to renew your membership when it comes up for renewal?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Best–Worst Trade-off (MaxDiff)

If we could improve one thing at a time, which of these would matter most to you, and which would matter least?

  • Equipment quality and variety
  • Group class variety and scheduling
  • Facility cleanliness
  • Staff friendliness and expertise
  • Extended opening hours
  • Membership pricing and value
  • Childcare or family programs
Pick best & worst per setBest:Matters most to meWorst:Matters least to me
Q09
AI Interview

Explore the real reason behind the respondent's renewal likelihood score: what's the single biggest thing keeping them or pushing them away, anchored on their most recent visit or a specific experience. If they rated something low in the facility ratings or picked a top priority in the trade-off question, ask what a fix would concretely look like to them. If they say everything is fine but their renewal likelihood is only middling, probe what would actually move them to 'extremely likely.'

Q10
Long Text

Is there anything specific we could change or add that would make you more likely to recommend this gym to a friend or family member?

Q11
Multiple Choice

What is your age range? (optional)

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender? (optional)

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Message

That's everything — thank you for your time! Your feedback goes directly to our facilities and program team to help us improve the membership experience for everyone.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview specifically triggered after the renewal-likelihood rating, so staff learn the real reason behind a low or high score instead of guessing from a number alone
  • Combines quantitative measures (visit frequency, facility ratings matrix, satisfaction rating, renewal likelihood, max-diff prioritization) with open-ended and conversational follow-up in one flow
  • Ends with a long-text prompt asking what specific change would increase renewal likelihood, giving staff actionable detail tied directly to the renewal question
  • Built for recreation departments, YMCAs, and community centers tracking retention — not adapted from a generic membership or church form

SurveyMonkey

Gym Membership Form Template

A fielding-ready static template aimed at gym/fitness membership feedback, so it is genuinely comparable in audience. It appears focused on standard rating and multiple-choice questions rather than adaptive follow-up, and there's no indication it distinguishes renewal-decision reasons from a satisfaction score.

What it does well

  • Purpose-built for gym/fitness membership context, not repurposed from an unrelated vertical
  • Backed by SurveyMonkey's established survey logic, distribution, and reporting tools
  • Likely quick to deploy for basic satisfaction tracking

Where it falls short

  • Static question set with no adaptive AI follow-up to probe the real reason behind a renewal score
  • No voice AI interview or screen-share guided task option for richer qualitative input
  • No published methodology on question design or automated per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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