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Facebook Profile Behavior & Self-Presentation Survey

Explores how people set up, maintain, and present themselves through their Facebook profile — from privacy choices to how authentic it feels — with an AI follow-up that digs into the reasoning behind their privacy and self-presentation choices. Useful for social platform teams, researchers, and personal-branding consultants studying real user behavior rather than stated attitudes.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to talk about your Facebook profile! We're interested in how you actually set it up and use it — there are no right or wrong answers. About 5 minutes.

Q02
Multiple ChoiceRequired

What best describes the main purpose your Facebook profile serves for you today?

  • Staying connected with friends and family
  • Professional networking or job-related visibility
  • Promoting a business, brand, or creative work
  • Following groups, events, and local community activity
  • I mostly use it passively and rarely update it
Q03
Multiple ChoiceRequired

In the last 6 months, how often have you updated your profile photo, cover photo, or bio/about section?

  • Not at all
  • Once
  • A few times
  • Monthly or more often
Q04
MatrixRequired

How satisfied are you with each part of your current profile?

5 rows × 5 columns
  • Profile photo
  • Cover photo
  • About/bio section
  • Privacy controls
  • Friends list visibility
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q05
Opinion ScaleRequired

How accurately does your Facebook profile reflect who you actually are in daily life?

Scale: 1 – 7
Min:Not accurate at allMax:Extremely accurate
Q06
Multiple ChoiceRequired

Who can currently see most of your profile information (photos, posts, bio)?

  • Public — anyone can see it
  • Friends of friends
  • Friends only
  • Custom lists for specific people
  • I'm not sure
Q07
Point Allocation

Thinking about the last time you spent time on your own profile (not the main feed), split 100 points across what you were mainly doing.

  • Editing photos or info
  • Reviewing privacy/audience settings
  • Looking at how others view my profile
  • Reading through my own old posts
  • Managing friend requests or connections
Allocate 100 points
Q08
RankingRequired

Rank these profile elements by how much they matter to you when deciding how you present yourself.

  1. Profile photo
  2. Cover photo
  3. About/bio section
  4. Friends list
  5. Recent posts shown on profile
Drag to rank
Q09
AI Interview

Probe the reasoning behind the respondent's privacy setting choice and their self-reported authenticity rating. Ask for a specific recent example of something they chose to include, hide, or delete from their profile and why. If they said they're 'not sure' about who sees their profile, explore whether that uncertainty causes any discomfort. If their authenticity rating was low, ask what gap exists between the profile and their real life, and whether that's intentional.

Q10
Multiple Choice

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
Message

That's everything — thank you for sharing how you use your profile! Your responses will feed into a study on real-world profile habits and self-presentation, reported only in aggregate.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an adaptive AI follow-up interview that probes the actual reasoning behind each respondent's privacy settings and self-presentation choices, not just what box they checked
  • Combines closed-format questions (multiple choice, matrix, ranking, constant sum) with open-ended AI-driven follow-up, so you get both quantifiable patterns and the 'why' behind them
  • Covers the full profile lifecycle in one flow — purpose, update frequency, satisfaction with profile parts, perceived authenticity, visibility settings, time-use allocation, and ranked priorities — rather than a single-angle questionnaire
  • Produces an automated report and uses transparent, reviewable AI prompts, so researchers can audit exactly what the AI asked and why

SurveyMonkey

Facebook Profile Survey Template

A ready-to-field template covering general Facebook profile usage and habits. It's a straightforward static questionnaire aimed at broad usage insights rather than deep motivational research. Good for quick benchmarking, less suited to understanding the reasoning behind specific privacy or self-presentation decisions.

What it does well

  • Fielding-ready template that can be deployed immediately
  • Backed by SurveyMonkey's established survey distribution and panel infrastructure
  • Simple, familiar format for respondents

Where it falls short

  • No adaptive follow-up questioning — all respondents get the same fixed question set regardless of their answers
  • No mechanism to probe the 'why' behind privacy or self-presentation choices in real time
  • No published prompt-level methodology or per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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