Q01
Message
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Big Game Day Fan Quiz & Ad Engagement Survey
A fun, quiz-style survey for sports marketers, broadcasters, and brands to gauge fan excitement, viewing habits, and commercial/halftime engagement around the year's biggest televised game. The AI follow-up reconstructs the specific ad or moment a fan actually remembers, not just whether they say ads matter.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Are you planning to watch this year's big game?
- Watching live, start to finish
- Tuning in for parts of it
- Catching highlights only
- Not planning to watch
- Undecided
Q03
Multiple Choice
Which team are you rooting for this year? (Template note: replace with the actual matchup teams before launching.)
- (Team A — replace with actual team)
- (Team B — replace with actual team)
- No preference — watching for the ads and food
- Not following this year's matchup
Q04
Multiple ChoiceRequired
Where are you most likely to watch the big game this year?
- At home, mostly alone or with household
- Hosting a watch party
- At someone else's watch party
- At a bar or restaurant
- Not watching
Q05
Opinion ScaleRequired
How excited are you for this year's big game right now?
Scale: 0 – 10
Min:Not excited at allMax:Extremely excited
Q06
RankingRequired
Rank these parts of game day from what you look forward to most to what matters least.
- The game itself
- The commercials
- The halftime show
- Food and snacks
- Watching with friends or family
- Bets or fantasy contests
Drag to rank
Q07
Point AllocationRequired
If you had $100 to spend on your big game day experience, how would you split it across these categories?
- Food & snacks
- Team merchandise
- TV or streaming upgrade
- Hosting/party supplies
- Bets or fantasy entry fees
Allocate 100 points
Q08
Best–Worst Trade-off (MaxDiff)Required
Which of these makes a big-game commercial worth watching, and which matters least to you?
- Humor
- A celebrity appearance
- A twist ending
- An emotional story
- Memorable music
- A new product reveal
- Clever brand storytelling
Pick best & worst per setBest:Matters mostWorst:Matters least
Q09
MatrixRequired
How much do you agree with each statement about commercials during the big game?
4 rows × 5 columns
- I watch the commercials as closely as the game itself
- I talk about ads with others afterward
- A memorable ad makes me more likely to buy that brand
- I look up or rewatch ads online after they air
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q10
AI Interview
Reconstruct one specific commercial or moment from a past big game the respondent actually remembers unprompted: what happened in it, what emotion or reaction it produced, and whether it changed how they thought about that brand. If they said they aren't excited about this year's game or don't watch ads closely, probe what would make the broadcast worth their attention instead.
Q11
Multiple Choice
Which age range are you in?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Message
That's the whole quiz — thanks for playing along! Your answers help shape what game-day content, ads, and promotions actually land with fans like you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Opens and closes with a friendly quiz-style chat message, keeping the tone playful rather than clinical
- Uses ranking, constant-sum budget allocation, and max-diff questions to get much richer signal on what fans actually value on game day than simple multiple choice
- Includes an adaptive AI follow-up interview that reconstructs the specific commercial or moment a fan remembers, rather than just asking if ads matter to them
- Captures age range for segmentation alongside a matrix of agreement statements about commercials
SurveyMonkey
The Big Game Quiz SurveyThis is a directly comparable, fielding-ready template built specifically around the same annual televised game event. It's structured as a lighthearted quiz, similar in spirit to our template, and benefits from SurveyMonkey's established distribution and panel options. However, it appears to rely on standard static question types rather than any adaptive follow-up.
What it does well
- Purpose-built for the same big-game seasonal moment, so it's immediately relevant and easy to launch
- Backed by a mature, widely-used survey platform with broad audience reach and panel access
- Quiz framing likely keeps completion rates high for a casual, fun topic
Where it falls short
- No adaptive AI follow-up to probe which specific ad or moment a fan actually recalls beyond stated preference
- No voice AI interview option for capturing fan reactions in their own words
- No visible automated per-response quality scoring or transparent prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.