QuestionPunkQuestionPunk
Start free
All templates

Webinar Registration Intent & Expectations Survey

Captures why people register for your webinars, what content pulled them in, and how likely they are to actually show up live — with an AI follow-up that digs into what would make the session worth their time. Built for event marketers and webinar hosts refining topics, timing, and promotion.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for registering for our upcoming webinar! We'd love to know what drew you in and what you're hoping to get out of it. This will take about 7 minutes.

Q02
Multiple ChoiceRequired

How did you first hear about this webinar?

  • Email invitation
  • Social media
  • Colleague or friend
  • Company website or blog
  • Search engine
  • Online community or forum
  • (Replace with partner/channel D)
Q03
Multiple ChoiceRequired

What best describes your primary reason for registering?

  • Learn a specific skill or technique
  • Evaluate a product or solution
  • Stay current on industry trends
  • Hear from a specific speaker
  • Get access to the recording or resources
  • Team or manager asked me to attend
Q04
Best–Worst Trade-off (MaxDiff)Required

Which of these had the most influence on your decision to register, and which had the least?

  • (Replace with topic/session title A)
  • (Replace with topic/session title B)
  • (Replace with speaker name/credentials)
  • The webinar description on the registration page
  • Certificate or credit offered
  • Recommendation from a colleague
  • Live Q&A opportunity
  • (Replace with offer, e.g., free trial or discount)
Pick best & worst per setBest:Most influentialWorst:Least influential
Q05
Opinion ScaleRequired

How likely are you to attend the live session rather than just watch the recording?

Scale: 0 – 10
Min:Definitely will watch the recording onlyMax:Definitely attending live
Q06
Rating ScaleRequired

How clearly did the registration page describe what you'd actually learn or take away?

Range: 1 – 5
Min:Very unclearMax:Very clear
Q07
Multiple Choice

Which day/time worked best for you when you registered?

  • Weekday morning (my time zone)
  • Weekday afternoon
  • Weekday evening
  • Weekend
  • No preference — I'll watch the recording
Q08
AI Interview

Explore what this respondent is actually hoping to walk away with from the webinar and what would make attending feel worth the time versus just skimming the recording later. If they rated the registration page as unclear, probe exactly what information was missing or confusing. If their top pick in the influence ranking was a specific speaker or offer, dig into why that mattered more than the topic itself.

Q09
Opinion Scale

How likely are you to recommend this webinar series to a colleague after attending?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
Multiple Choice

Which best describes your current role?

  • Individual contributor
  • Manager or team lead
  • Director or senior leader
  • Executive / C-suite
  • Student or academic
  • Other
  • Prefer not to say
Q11
Multiple Choice

What size is your organization?

  • Just me / freelance
  • 2-49 employees
  • 50-249 employees
  • 250-999 employees
  • 1,000+ employees
  • Prefer not to say
Q12
Message

That's everything — thank you for sharing this before the session! Your answers help us shape the agenda and pick the right time slot, and the recording will be sent to the email you registered with.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond basic registration fields to probe actual intent — why they registered, what content pulled them in, and what would make attending worth their time
  • Includes an AI follow-up interview that adaptively explores what the respondent hopes to walk away with from the webinar
  • Captures likely-to-attend-live vs. watch-recording signal plus post-attendance recommendation likelihood, giving hosts data on both intent and satisfaction
  • Segments responses by role and organization size so marketers can tie topic/timing decisions to audience type

Jotform

Webinar Registration Form Template

A standard drag-and-drop registration form template focused on capturing contact and event sign-up details rather than attendee intent or motivation. Good for quickly collecting name/email/company fields ahead of a webinar, but not built to explore why someone registered or what would make the session valuable to them. Static form, not an adaptive survey instrument.

What it does well

  • Easy drag-and-drop form builder
  • Fast to set up basic registration capture
  • Wide template library for related event forms

Where it falls short

  • No adaptive follow-up questioning to probe registrant intent or expectations
  • No transparent methodology or prompt visibility since it's a static field-based form
  • No built-in scoring or reporting layer for response quality

SurveyMonkey

Webinar Registration Form Template

A fielding-ready registration form template from a mainstream survey platform, geared toward collecting sign-up details and basic preferences. It offers more question-type variety than a pure form builder but is still a fixed questionnaire rather than one that adapts based on what a registrant says. No indication of AI-driven follow-up or automated qualitative analysis.

What it does well

  • Established survey platform with broad question types
  • Straightforward reporting dashboards
  • Easy distribution and integration with email tools

Where it falls short

  • Fixed-question format with no adaptive AI probing into registrant motivation
  • No voice interview or guided screen-share option
  • No published prompt-level transparency or automated per-response quality scoring

SurveySparrow

Webinar Registration Form Template

A conversational-style form template designed to feel more engaging than a typical registration page, but still oriented around capturing sign-up details rather than digging into why someone registered or what would make the webinar worthwhile. It's a ready-to-field template, not an AI-interview instrument.

What it does well

  • Conversational UI that can improve completion rates
  • Templates organized specifically for event use cases
  • Mobile-friendly form experience

Where it falls short

  • No adaptive AI follow-up to explore individual registrant expectations
  • No automated quality scoring of open-ended responses
  • No transparent AI prompt methodology since it isn't AI-driven

Typeform

Webinar Registration Form Template

A polished, conversational one-question-at-a-time registration form well-suited to collecting sign-up information with strong visual design. Like the other tools here, it's a static template focused on registration mechanics rather than exploring registrant motivation, content draw, or attendance likelihood in depth.

What it does well

  • Strong visual design and one-question-at-a-time flow
  • Good completion rates due to interface polish
  • Simple integration with marketing/event tools

Where it falls short

  • No adaptive follow-up interviewing to uncover what would make the webinar worth attending
  • No voice AI interview option
  • No automated per-response quality scoring or generated reports beyond standard analytics

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free