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Feature Request Deep-Dive Survey

Captures a specific feature request in the requester's own words, gauges how urgent and impactful it would be, and benchmarks it against other candidate ideas using a best-worst trade-off exercise. Built for product teams triaging inbound requests, with an AI follow-up that reconstructs the exact workflow the feature would unblock and what the person does today without it.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking the time to share a feature idea with us! This will take about 4-5 minutes and helps us understand exactly what you need and how urgent it is.

Q02
Multiple ChoiceRequired

Which part of the product is your feature request about?

  • (Replace with Product Area A, e.g., Reporting)
  • (Replace with Product Area B, e.g., Integrations)
  • (Replace with Product Area C, e.g., Mobile App)
  • Not sure / general
Q03
Long TextRequired

Describe the feature you'd like to see. What would it do, and what problem would it solve for you?

Q04
Multiple ChoiceRequired

In the last 30 days, how have you been getting this done without the feature?

  • I use a workaround inside the product
  • I use a separate/third-party tool
  • I do it manually outside any tool
  • I haven't been able to do it at all
  • This is a brand-new need I haven't tried to solve before
Q05
Opinion ScaleRequired

If we built this feature exactly as you described, how much would it improve your day-to-day experience with (Replace with Product Name)?

Scale: 1 – 7
Min:No improvementMax:Massive improvement
Q06
Rating ScaleRequired

How urgently do you need this feature?

Range: 1 – 5
Min:Not urgent - nice to haveMax:Extremely urgent - blocking my work
Q07
Best–Worst Trade-off (MaxDiff)Required

Here are several potential features we're considering. For each set shown, pick the one you'd want most and the one you'd want least. (Template note: replace this list with your own shortlist of candidate features before launching.)

  • (Replace with Feature Idea 1)
  • (Replace with Feature Idea 2)
  • (Replace with Feature Idea 3)
  • (Replace with Feature Idea 4)
  • (Replace with Feature Idea 5)
  • (Replace with Feature Idea 6)
  • (Replace with Feature Idea 7)
Pick best & worst per setBest:Most wantedWorst:Least wanted
Q08
Multiple Choice

If this feature shipped, how would it affect your likelihood of continuing to use (Replace with Product Name)?

  • Much more likely to continue/upgrade
  • Somewhat more likely
  • No change
  • Somewhat less likely
  • Much less likely
Q09
AI Interview

Reconstruct the exact workflow behind this request: what the respondent was trying to do right before they wished this feature existed, what they did instead, and what it cost them (time, errors, a missed deadline). If they rated the improvement as low or said it's not urgent, probe whether the feature idea itself is the problem or whether the underlying need is already being met another way. Anchor follow-ups on the specific words they used in their feature description rather than generic satisfaction language.

Q10
Multiple Choice

What's your role?

  • Individual contributor
  • Manager
  • Director/VP
  • C-level/Founder
  • Other
  • Prefer not to say
Q11
Multiple Choice

How many people work at your company?

  • 1-10
  • 11-50
  • 51-200
  • 201-1,000
  • 1,000+
  • Prefer not to say
Q12
Message

That's everything - thank you! Your request and priorities go straight into our product roadmap review, and the AI follow-up helps us understand exactly what to build.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Captures the feature request in the requester's own words via an open-ended description question, then uses an AI follow-up interview to reconstruct the exact workflow the feature would unblock and what they do today without it
  • Quantifies urgency and expected impact separately (opinion scale for improvement, rating for urgency) rather than relying on a single vague priority field
  • Benchmarks the request against other candidate features using a best-worst max-diff exercise, so product teams get relative prioritization data, not just isolated feedback
  • Ties the request to churn risk and account context (likelihood to continue using the product, role, company size) so triage can weigh strategic accounts appropriately

Jotform

Feature Request Form Template

A static, fielding-ready form for collecting feature suggestions with Jotform's drag-and-drop builder and standard field types. It's built for quick intake rather than structured prioritization or trade-off analysis. No mechanism for probing deeper into a specific request's context.

What it does well

  • Ready-to-use drag-and-drop customization typical of Jotform's builder
  • Easy integration with Jotform's wider form ecosystem (notifications, spreadsheets, apps)
  • Simple to deploy for basic intake without configuration overhead

Where it falls short

  • Static question set with no adaptive follow-up to reconstruct the requester's actual workflow or current workaround
  • No built-in method for benchmarking one request against other candidate features
  • No automated per-response quality scoring or generated prioritization report

SurveyMonkey

Feature Request Template

A standard survey template for gathering feature suggestions, backed by SurveyMonkey's broader analytics and reporting suite. It focuses on structured multiple-choice and rating questions rather than open-ended workflow reconstruction. Best suited to lightweight feedback collection rather than deep prioritization exercises.

What it does well

  • Backed by SurveyMonkey's established survey analytics and dashboard reporting
  • Familiar respondent experience with broad completion-rate benchmarking data
  • Easy to combine with SurveyMonkey's audience panel for distribution

Where it falls short

  • Fixed question flow with no adaptive AI interview to dig into the specific problem or workaround behind a request
  • No native best-worst trade-off exercise to compare requests against each other
  • No transparent, published follow-up prompt methodology

Typeform

Feature Request Form

A conversational, one-question-at-a-time form template well suited to a pleasant intake experience. It focuses on presentation and flow rather than structured impact scoring or cross-request benchmarking. Good for lightweight collection, less suited to product teams needing prioritization data.

What it does well

  • Polished, conversational one-question-at-a-time interface that Typeform is known for
  • Strong visual/branding customization for a pleasant respondent experience
  • Simple logic jumps for basic branching

Where it falls short

  • No adaptive AI-driven follow-up interview to reconstruct the requester's workflow or current workaround
  • No max-diff or similar mechanism to rank a request against other candidate ideas
  • No automated quality scoring or auto-generated triage report

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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