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Contest Entry Experience & Motivation Survey

Captures why people entered your contest or giveaway, how they heard about it, how smooth the entry process felt, and how likely they are to engage again — with an AI follow-up that digs into the real motivation and any friction behind a rushed or abandoned entry.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for entering our contest! We'd love a few minutes of your time to understand your experience and what drew you in — it'll take about 7 minutes and helps us run better contests going forward.

Q02
Multiple ChoiceRequired

How did you first hear about this contest?

  • Social media
  • Email
  • Website or app
  • A friend or family member told me
  • In-store or event signage
  • Search engine
  • (Replace with brand-specific channel)
  • Other
Q03
Multiple ChoiceRequired

What motivated you to enter? Select all that apply.

  • The prize itself
  • It looked quick and easy to enter
  • I'm a fan of the brand
  • A friend encouraged me to enter
  • I follow contests like this regularly
  • I wanted to try the product/service
Q04
Best–Worst Trade-off (MaxDiff)Required

Which of these prize types would most motivate you to enter a future contest, and which would motivate you least?

  • (Replace with prize A, e.g. cash)
  • (Replace with prize B, e.g. gift card)
  • (Replace with prize C, e.g. product bundle)
  • (Replace with prize D, e.g. experience/trip)
  • (Replace with prize E, e.g. exclusive access)
  • (Replace with prize F, e.g. free service for a year)
Pick best & worst per setBest:Most motivatingWorst:Least motivating
Q05
Rating ScaleRequired

How easy was it to complete your contest entry?

Range: 1 – 5
Min:Very difficultMax:Very easy
Q06
Multiple ChoiceRequired

Did you run into any problems while entering (form errors, unclear rules, technical issues, etc.)?

  • No problems at all
  • A minor issue but I finished anyway
  • A significant issue that almost made me quit
  • I had to try more than once
  • Other
Q07
Opinion ScaleRequired

How likely are you to enter another contest from us in the future?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Opinion Scale

Before this contest, how familiar were you with our brand?

Scale: 1 – 5
Min:Never heard of itMax:Very familiar
Q09
AI Interview

Reconstruct the respondent's real path to entering: what specifically caught their attention, whether the prize or the brand was the bigger draw, and what almost stopped them from finishing. If they reported any entry problem, get concrete details on what happened and whether it changed how they feel about entering again.

Q10
Multiple Choice

After entering this contest, how has your interest in our brand changed?

  • Much more interested
  • Somewhat more interested
  • No change
  • Somewhat less interested
  • Much less interested
Q11
Multiple Choice

Which age range are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
Message

That's everything — thank you and good luck! Your feedback goes directly into shaping how we design and run future contests.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond collecting entries to actually explain why people entered, how they heard about the contest, and how smooth the process felt
  • Includes an AI follow-up interview that reconstructs the respondent's real path to entering and surfaces friction behind rushed or abandoned entries — something static forms can't do
  • Captures post-entry brand impact (change in interest, likelihood to re-enter, prior brand familiarity) alongside a MaxDiff prize-preference exercise for future contest planning
  • Ends with transparent, respondent-friendly chat messages and feeds into an auto-generated report, with per-response quality scoring built in

Jotform

Create Free Contest Entry Forms - Contest Entry Form Templates

This is a category page of drag-and-drop contest entry form templates focused on collecting entrant details (name, email, submission) rather than understanding motivation or experience. It's built for running the contest logistics, not researching why people entered. Good for entry collection, not for post-entry insight.

What it does well

  • Wide variety of ready-made entry form templates
  • Easy drag-and-drop customization typical of Jotform's builder
  • Free tier available for basic entry collection

Where it falls short

  • Static form fields only — no adaptive AI follow-up to probe motivation or friction
  • No mention of voice AI interviews or guided screen-share tasks
  • No transparent prompt methodology or automated quality scoring of responses

SurveyMonkey

Contest Entry Form | Customizable Giveaway Entry Template

A customizable giveaway entry form template aimed at collecting entrant information rather than probing entry motivation or friction. It leverages SurveyMonkey's established survey infrastructure but stays at the level of a standard entry form. Useful for running an entry, less suited to explaining behavior behind it.

What it does well

  • Backed by SurveyMonkey's mature survey platform and distribution options
  • Customizable fields for giveaway-specific entry needs
  • Simple, familiar respondent experience

Where it falls short

  • No adaptive AI interviewing to dig into real motivation or abandoned-entry friction
  • No voice AI interview option
  • No published methodology or automated response quality scoring

SurveySparrow

Free Contest Entry Form Template | For Collecting Contest Registrations

This template is oriented around photo contest registrations — collecting submissions and entrant info in a conversational form format. It shares SurveySparrow's chat-style UI but is a registration tool, not a post-entry motivation or experience study. It doesn't dig into why or how people entered.

What it does well

  • Conversational, chat-style form UI that can feel more engaging than static forms
  • Tailored specifically for photo-contest registration workflows
  • Free template availability lowers barrier to entry

Where it falls short

  • No adaptive AI follow-up probing motivation or entry friction
  • No guided task or screen-share capability for observing entry behavior
  • No transparent prompt design or automated per-response quality scoring

Typeform

Contest Entry Form Template

A polished, conversational entry-form template built for collecting contest submissions in Typeform's signature one-question-at-a-time style. It's designed for entry capture, not for understanding entrant motivation, friction, or likelihood to re-engage. Strong on form aesthetics, light on behavioral insight.

What it does well

  • Clean, one-question-at-a-time conversational format known for good completion rates
  • Visually polished, on-brand entry experience
  • Easy to embed and share across channels

Where it falls short

  • No adaptive AI interviewing to reconstruct the real path to entering
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt disclosure

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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