Q01
Message
All templates
Supermarket Shopping Attitudes and Habits Survey
Captures how shoppers choose, evaluate, and switch between grocery stores and channels — price sensitivity, loyalty behavior, and channel mix — for retail and CPG researchers. An AI follow-up interview digs into the real story behind a shopper's most recent store choice or channel switch, beyond what a closed question can capture.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 30 days, how many separate trips did you make to buy groceries?
- 1-2 trips
- 3-5 trips
- 6-10 trips
- More than 10 trips
Q03
DropdownRequired
Which type of store do you use most often for your grocery shopping?
- Traditional supermarket chain
- Discount or value grocery chain
- Warehouse club
- Online-only grocery delivery service
- Local or independent grocer
- Other
Q04
Opinion ScaleRequired
Overall, how satisfied are you with the store you use most often?
Scale: 1 – 7
Min:Extremely dissatisfiedMax:Extremely satisfied
Q05
MatrixRequired
How much do you agree with the following statements about your grocery shopping?
5 rows × 5 columns
- I actively compare prices before buying groceries
- I stick to the same brands even when a cheaper option is available
- I plan my shopping trips around sales and promotions
- I try to buy fresh, minimally processed foods
- I feel rushed or stressed when grocery shopping
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Best–Worst Trade-off (MaxDiff)Required
When choosing which store to shop at, which of these matter most to you, and which matter least?
- Price of products
- Convenient location
- Product quality and freshness
- Variety and selection
- Loyalty program rewards
- Ease of online ordering
- Store cleanliness and layout
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Point AllocationRequired
Thinking about your total grocery spending, how do you split it across these types of shopping? Please allocate 100 points in total.
- Large supermarket (in-store)
- Discount or value grocery store
- Online grocery delivery
- Click-and-collect pickup
- Local specialty shop or farmers market
Allocate 100 points
Q08
Multiple ChoiceRequired
How many grocery store loyalty or rewards programs are you currently enrolled in?
- None
- One
- Two
- Three or more
Q09
AI Interview
Anchor on the store type the respondent said they use most and reconstruct the real story behind why: what first drew them there, and whether anything has recently made them consider trying a different store or channel. If they mentioned 'Other' as their main store, ask them to describe it. If they said they compare prices or plan around sales, probe a specific recent example of when that changed their behavior. Ask what would actually make them switch away from their current main store.
Q10
Multiple Choice
What is your age range?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Multiple Choice
How many people, including yourself, live in your household?
- 1
- 2
- 3-4
- 5 or more
- Prefer not to say
Q12
Multiple Choice
What is your total annual household income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q13
Message
That wraps things up — thank you for sharing how you shop! Your responses will be combined with others to help retailers and brands understand what really drives grocery shopping decisions.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines closed-ended metrics — trip frequency, store type, satisfaction, loyalty program enrollment, MaxDiff on choice drivers, and constant-sum spend allocation across channels — with a dedicated AI follow-up interview that reconstructs the real story behind a shopper's most recent store choice or channel switch.
- The AI interview explicitly anchors on the store type each respondent said they use most, so probing is personalized rather than generic, surfacing context (price, convenience, a bad experience) that closed questions can't capture.
- Includes a matrix of grocery-shopping attitude statements plus standard demographic segmentation (age, household size, income) so retail/CPG researchers can slice qualitative themes against quantitative behavior.
- Every AI-driven question's prompt logic is transparent and reports are auto-generated, removing manual coding of open-ended responses.
QuestionPro
Supermarket Shopping Attitudes Survey TemplateThis is a direct topical match — a ready-to-field template covering grocery shopping habits and attitudes on an established survey platform. It likely includes standard closed-ended questions on store choice, frequency, and satisfaction, backed by QuestionPro's broader analytics suite. It is a static questionnaire rather than one built around conversational follow-up.
What it does well
- Established, well-known survey platform with broad template library and reporting tools
- Purpose-built template for the same supermarket/grocery shopping topic
- Likely supports standard cross-tabulation and demographic segmentation
Where it falls short
- No adaptive AI follow-up interview to probe the reasoning behind a store switch or channel choice
- No voice AI interview option or guided screen-share tasks
- No automated per-response quality scoring or transparent AI prompt methodology disclosed
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.