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Online Political Opinion & Voter Intent Poll

Tracks voter registration status, candidate preference, issue priorities, and approval of current leadership, for campaigns, newsrooms, and political researchers running online polls. An AI follow-up interview digs into the reasoning behind each respondent's vote choice — especially undecided voters — instead of stopping at a checkbox.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking part in this political opinion poll! Your responses are anonymous and help us understand what voters are thinking right now. It should take about 5-6 minutes.

Q02
Multiple ChoiceRequired

Are you currently registered to vote in the upcoming election?

  • Yes
  • No
  • Not sure
Q03
Opinion ScaleRequired

How likely are you to vote in the upcoming election?

Scale: 0 – 10
Min:Definitely will not voteMax:Definitely will vote
Q04
Multiple ChoiceRequired

If the election were held today, who would you vote for? (Template note: replace candidate names below with the actual race and candidates before launching.)

  • (Replace with Candidate A)
  • (Replace with Candidate B)
  • (Replace with Candidate C)
  • Undecided
Q05
Best–Worst Trade-off (MaxDiff)Required

Which of these issues matter most to you when deciding who to vote for?

  • Economy & jobs
  • Healthcare costs
  • Immigration policy
  • Public safety & crime
  • Education funding
  • Climate & environment
  • Tax policy
Pick best & worst per setBest:Most important to meWorst:Least important to me
Q06
MatrixRequired

How much do you agree or disagree with each statement?

4 rows × 5 columns
  • The country is headed in the right direction
  • Current leadership's policies have improved my family's financial situation
  • My local elected officials understand the needs of people like me
  • I trust that elections in my area are counted accurately
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Opinion ScaleRequired

Overall, how would you rate the job performance of (Replace with incumbent's name and title, e.g., 'the current Governor')? (Template note: swap in the relevant office holder before launching.)

Scale: 1 – 7
Min:Very poorMax:Excellent
Q08
Multiple ChoiceRequired

In the past 7 days, on how many days did you see or read political news or commentary online, including social media?

  • 0 days
  • 1-2 days
  • 3-4 days
  • 5-6 days
  • Every day
Q09
AI Interview

Explore the reasoning behind the respondent's stated vote choice: what single issue or event most influenced it, and whether anything could change their mind before election day. If they said 'Undecided,' probe which one or two candidates they're weighing and what specific information would help them decide. Keep the tone neutral and non-leading regardless of their answer.

Q10
Multiple Choice

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
Multiple Choice

What is the highest level of education you have completed?

  • High school or less
  • Some college
  • Bachelor's degree
  • Graduate degree
  • Prefer not to say
Q13
Multiple Choice

Which of these best describes your political party affiliation?

  • Democrat
  • Republican
  • Independent
  • Another party
  • No affiliation
  • Prefer not to say
Q14
Message

That's everything — thank you for sharing your views! Your responses will be combined with others to produce an anonymized report on voter sentiment; no individual answers are shared or attributed to you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond checkbox vote-choice questions with an AI follow-up interview that probes the reasoning behind each respondent's stated candidate preference, with special attention to undecided voters
  • Combines standard tracking metrics (registration status, likelihood to vote, issue priorities via max-diff, approval ratings via matrix and opinion scale) with open-ended reasoning captured through conversational AI rather than a single free-text box
  • Includes automated per-response quality scoring and auto-generated reports, reducing manual cleanup of open-ended political commentary
  • Prompts used in the AI follow-up are transparent, so campaigns, newsrooms, or researchers can audit exactly what was asked rather than trusting a black-box script

SurveySparrow

Online Political Poll Template

A ready-to-field template covering standard political polling questions (candidate preference, issues, demographics). It's built on SurveySparrow's conversational form format, which gives a chat-like feel but relies on pre-set questions rather than dynamic follow-up. Good for quick deployment, less suited to probing the 'why' behind a vote choice.

What it does well

  • Conversational, chat-style survey UI
  • Pre-built template ready for quick customization and fielding
  • Likely supports basic branching logic common to SurveySparrow forms

Where it falls short

  • No adaptive AI interview to dig into reasoning behind vote choices
  • No mention of automated per-response quality scoring
  • No published methodology/prompt transparency for any open-ended follow-up

Jotform

Political Poll Form Template

A static drag-and-drop form template for collecting political opinion data, part of Jotform's large template library. Strong for quick setup and integration with Jotform's form ecosystem, but it is a fixed-question form rather than an interview experience, so it can't adapt follow-ups based on individual answers.

What it does well

  • Easy drag-and-drop customization
  • Broad integrations within the Jotform ecosystem (payments, notifications, etc.)
  • Large template library for quick starts

Where it falls short

  • Static question set with no adaptive follow-up questioning
  • No AI-driven probing of undecided or reasoning-based responses
  • No per-response quality scoring or transparent AI prompt methodology

Typeform

Online Political Poll Template

A polished, conversational one-question-at-a-time template well-suited to political polling aesthetics and completion rates. It covers the same core polling fields as other templates but is fundamentally a fixed-flow form, not an interview tool, so open-ended reasoning is limited to whatever static text field is included.

What it does well

  • High-quality one-question-at-a-time UX known for strong completion rates
  • Clean, mobile-friendly design
  • Easy to customize branding and question flow

Where it falls short

  • No adaptive AI follow-up interview capability
  • No voice AI interview option
  • No automated quality scoring or auto-generated analytical reports

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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